Let’s get back to cash and away from extended credit before we become the next sub-prime crisis.
Closing out goods is not a threat to your brand identity. It’s an admission to your customers that you’re hurting too. And that’s OK. [dropcap...
IF YOU WERE to turn the average U.S. jeweler’s inventory into a doughnut, here’s how it would look — stale and mostly inedible. Fresh inventory and...
"You should feel extremely proud to present her with this.” It’s a closing line that gives the customer reassurance they’ve bought the right gift and done...
Be careful! If you are doing it right, and word gets around, sooner or later you’ll get too busy to keep doing it right. The reason we’re...
It’s all too easy to arrive at an incorrect selling price when you confuse the two terms.
The current economic troubles are nothing more than a speed bump on the path to growth. Scary times out there. The sound bite most of...
What would happen if police detectives gave up on a case just because their first lead didn’t pan out?
WHY IT’S TRUE: During the course of the sale, customers will frequently express their interest in an item with a statement such as, “I think she would...
MEGAN VAN GUNDY, 32, has an infectious laugh and, if her enthusiastic, mile-a-minute speech pattern is any clue, a lot of energy. Both characteristics must serve...
TODAY WE’RE GOING to give the average jeweler a quick BMI test. Yes, we’re checking for obesity by looking at the store’s height (inventory) versus its...
There are good profits and shop savings to be had from buying gold off the street.
Giving 10 percent off here or there may win you more sales, but do the math and you'll discover you aren’t covering your costs.
LABOR OF MIRTHMake It Fun In the early years of the tech boom, Apple employees would come to work in T-shirts that said: “Working 90 hours...
Rules of playing music in your store, dealing with an aging employee, the pros of a jewelry-specific-POS system, and more. [h3]Purchased music not permissible as store...
It’s your shortcomings that make you real. There comes a time in life when it makes more sense to embrace your weaknesses than to...
Make sure you have the right tools to make the sale ... every time.
MOST JEWELERS FIND it difficult to resist a request for a discount; it’s part of the to and fro of retailing, and strategically it’s often necessary...
Do I need to pay employees who go to vote, breaking the news of a firing to your staff, holding an invitation-only party, and more. [h3]State...
Raise your repair prices for just one week and see how many people say yes.
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