Do gamblers gamble to lose? They don’t think so. But the odds are against them winning. Do jewelers gamble on the belief that their customers are...
Abe Sherman advises accuracy when recording inventory. HOW DOES THE FIGURE for inventory listed in your year-end balance sheet compare with the inventory reports produced by...
WHY IT’S TRUE Individuals’ motivations may not line up perfectly with yours, but everyone is motivated somehow. Some are motivated to go to the beach or...
What we know about how you sell TRUTH #3 WHY IT’S TRUE: Because it’s the same for every type of product. Is the husband buying jewelry...
To beat the bad guys we need to band together AT A QUIET MOMENT moment in just about every buddy-cop movie ever made, one buddy looks...
Remember… there is life after jewelry retail.
… But will you? wonders our columnist
A customer asks for a difficult task ? for example, an earlier-than-expected delivery date on a custom design. You clap your hands, smile, and answer: ?Consider it...
Claire Baiz stocked up in Vegas. But she still couldn’t resist the siren call of new york. TUESDAY, JULY 11 PROLOGUE: NEW YORK, NEW YORK I...
Broadcast commercials don’t have to cost and arm and a leg. Ellen Fruchtman tells you how to save your money … and limbs. SSSHHH! Don’t tell...
For this month’s question our panel answered: YES, WE DO 82% NO, WE DON’T 18% Many thanks to Instore’s Professional Retail Panel for their responses. If...
WHAY IT’S TRUE What’s ugly to one person might be beautiful to another. I see ugly jewelry on a daily basis so I know it’s true;...
TRUTH #2 PEOPLE ARE MORE LIKELY TO BUY FROM THE PEOPLE MOST LIKE THEMSELVES. WHY IT’S TRUE: Because jewelry has such great emotional value, customers are more...
(Almost) everything teaches us a lesson. THIS MONTH, we’re continuing our efforts to get everybody in the retail jewelry community to understand each other a little...
Success breeds paranoia ? and lots more work IF BEING GENUINELY COOL IS not caring about what other people think, then we probably come up a...
Imitation may be a nice compliment, but there’s a limit to how much flattery one should have to take, says Eve Alfill?. SO YOUR CUSTOMER WANTS...
The practices of the most successful stock traders can also teach you how to manage your inventory, says Abe Sherman.I lIKE TO READ. My favorites are...
Parables by Jeff MccandlessPeople have difficulty learning anything unless they write a check to learn it. And even then the lesson usually doesn’t hold power for...
Get an early start planning for your retirement. The step-by-step method of planning your retirement / BY DAVID BROWN IS YOUR RETAIL BUSINESS helping you with...
WHY IT’S TRUE Anything worth doing is worth doing poorly … at first. When you first jumped on a two-wheel bike, did you take off and...
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