Reconnecting with your prospect helps make the initial sale, and it could create a customer for life.
The seeds of tomorrow’s crisis are being sown today. use this checklist so you aren’t caught off guard.
During these lean economic times, adjust your marketing strategy to take away share from your competitors without breaking the bank. By all accounts, most retailers will...
Repetition equals proficiency. It does not equal progress. Be wary of simply repeating your successes. I was at the U.S. Table Tennis Trials in Philadelphia....
Also, tips on how to fine-tune your e-mail marketing.
BLUE MARLIN JEWELERS ISLAMORADA, FL Save a life one day, size a ring the next; it’s all in a week’s work for jeweler Armando Gonzalez, who...
I’ve talked before about commitment to your staff. I think it’s good to keep them and train them instead of constantly replacing them. Why? Well, ask...
Jewelers Board of Trade credit ratings allow the entire industry to see monthly who is paying on time and who is not. Guess what? Even...
WHY IT’S TRUE Selling used to be about transactions; now it’s about relationships. People come to your store for jewelry, but they come back only if you...
ROSANNE'S DIAMONDS & GOLD, SOUTH BEND, IN IF THERE IS ONE THING THAT SURPRISES Rosanne Kroen about opening her own retail jewelry store after 30 years in...
Hard-working, ambitious associates want clarity and honest discussion of their performance and outlook. You may have heard of the management theory of firing 10 percent of...
A trip to the future site of the INSTORE show Last month, we held a site visit and advisory board meeting at Chicago’s Navy Pier,...
SURE, EVERYBODY WOULD like to close a few extra sales a day, say just one more for every 10 of those tire kickers. But what most...
Answering customer discount requests, is “no jewelry experience” a problem?, what to do when you get a nasty online review, and more. [h3]Stick to your guns...
“ALL MY CUSTOMERS care about is price.” Sound familiar? In all my years of working with jewelers, I don’t think I’ve heard a more commonly used...
David Geller says street gold is fine, but don't forget your Quickbooks.
Plus, choose the right font for your ads.
Last part of three-part series: Want to be in the Top 25% for profitability? increase your sales per employee.
GOING POSTAL, ON THE CHEAPPay Less All mail is not created equal, so if you’re paying equally for all of it, you’re probably paying too much....
Two divisions debut in America’s Coolest Stores It’s here: the seventh edition of our annual hunt for America’s most innovative jewelry stores — INSTORE’s America’s...
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