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Tuning Into a Hallmark Movie Might Be Just What You Need for Holiday Prep

It can help you remember what’s important going into the season.

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Get Hallmark happy on laptop screen

Another holiday season of long hours, stretched staff and demanding customers looms in the not-too-distant future. As much as we all love this business, it can be hard sometimes to garner the necessary enthusiasm needed for this period. The answer? Grab the remote and veg out for a few hours to some dramas set in wholesome, snow-coated small towns where it doesn’t occur to anybody to say anything other than “Merry Christmas!” Yes, we’re talking about the Hallmark Channel. “It can help you to remember simple things first, love above all,” says one Brain Squad member, who adds that this routine is a key part of their mental preparation for the holiday season.

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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