Manager's To DoValentine’s Day Planning, Financial Tricks and More Manager’s To-Do Actions for February Try these ideas to make the month more productive. Published 10 months agoon January 28, 2019By INSTORE Staff Instore February 2019 Issue Share Tweet Feb. 4-9MARKETING If you’ve been dispensing the same proposal advice for the last 20 years, it’s time for an update. Check out the AGS’s Perfect Proposal Toolkit (https://americangemsocietyblog.org/category/proposal/) , which provides tips for romantic, funny, adventurous, “2.0” and simple proposals, as well as ideas to ensure you get in on some of the selfie action. Over the CounterPodcast: After Tragedy, One Young Woman Turns Her Grief Into Beauty The Barb WirePodcast: Jenny O Calleri Takes on Her Biggest Challenge Yet — Store Ownership JimmyCastPodcast: How Tracking Door Traffic Can Dramatically Boost Your Store’s Performance PERSONAL If you want your business to stay healthy, you’ve got to keep yourself healthy, first. Says Ellen Hertz of Max’s (St. Louis Park, MN): “I block out certain days and times on my calendar to support my workout schedule. If I put it on my calendar, I’m more likely to make it happen.”MERCHANDISING Draft your kids, your staff’s kids, anyone’s kids to create some Valentine’s Day cards on simple card stock. Put them in the showcases with a small sign identifying each young artist. “While you are at it, have them make a few tent cards with product info on your best V-day gift ideas,” says display expert Larry Johnson.AdvertisementE-MARKETING Send out two slightly different e-mail blasts to your database, distinguished by gender. The message for men: we will solve your V-Day headache. Check out our “can’t miss” gift ideas. For women: share the love with friends.Feb. 11-16TRAINING Reinforce the need for sales presentations to highlight the emotional aspects of jewelry buying. Valentine’s Day is a straight emotional play.E-MARKETING Resend e-mails to all those customers who opened last week’s V-Day blast. They’re interested.STAFF Share the love on Thursday morning. Buy chocolates for your employees this Valentine’s Day. Inscribe the card, “Love your work!”Feb. 18-23DISPLAY Write a “designer profile” for each designer you carry. Put on “cue cards” left near the appropriate line of merchandise.AdvertisementMANAGEMENT Ask staff to write out their answer to this question: “Why do you get up in the morning and why should our customers care?” You may just find a new mission statement in those answers.Feb. 25-Mar. 2FINANCES There’s no one correct way to arrange the information on a profit-and-loss statement. If you have trouble easily understanding yours, ask your accountant to arrange the information so you can tell instantly what went right (or wrong) in the previous month.FINANCES Check with your bank to see if they offer payroll assistance. Many banks now provide a service that allows you to log onto their website and enter your workers’ hours. The bank then makes a direct deposit into employees’ checking account as well as paying your federal and state withholding taxes.Related Topics:FeaturedfinancesmanagementMarketingmerchandisingsales training click to Comment(Comment)Up NextCapitalizing on Valentine’s Engagement Sales, March Madness and More March To-DosDon't MissStart Your Year Right with These Manager’s To-Do Tips for January INSTORE Staff Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at firstname.lastname@example.org. Advertisement SPONSORED VIDEOWilkerson TestimonialsHaving a Moving Sale? Let Wilkerson Do the Heavy LiftingFor Jim Woodard, owner of Woodard’s Diamonds & Design in Tullahoma, Tenn., when it was time for a moving sale, there was only one company to help with the event: Wilkerson. “They brought in the right team for us,” he says, remarking about the sale’s extraordinary results, including a nearly 500% monthly sales increase compared to the previous year. “I wanted to have the best in the industry. And that’s the main reason why I contacted Wilkerson.”You may like Where Did All My Profits Go? Video: Why Jewelers Should Get Creative With Their Offers and Not Always Think of Discounting Considering Store Layout, Guilt-Easing Gift Ideas, and More Manager’s To-Do Items for NovemberPromoted Headlines The Jewelry Retailer’s Ultimate Marketing Guide: Part 2/5RapNet 5 Creative Ways to Say Thank You This Holiday SeasonJewelers Mutual When It’s Time for Something New, Call WilkersonWilkerson CalendarA Good Idea for Thanksgiving, and More Important Dates for November Includes a fitting tribute to the quiz show Twenty Questions. Published 6 days agoon November 9, 2019By INSTORE Staff 2 The quiz show TWENTY QUESTIONS MADE ITS DEBUT on national television on this day 70 years ago. Mark the occasion by brainstorming 20 questions to get your customers talking. Sami Fine Jewelry in Fountain Hills, AZ, came up with a list that ranged from icebreakers like “What kind of pets do you own?” to those with a specific sale in mind: “How would you like to be a hero for under $100?”19 Mark management expert PETER DRUCKER’S BIRTHDAY by saying no to something that you feel is vaguely important, but if you were to be brutally realistic, you don’t have time for.28 Get in the spirit of THANKSGIVING by sending a goodie bag to your best 50 customers (be sure to include a coupon). It’s likely they provide an outsized contribution to your success.29 It’s showtime! BLACK FRIDAY marks the traditional start of the shopping season. Spur your holiday sales with a special coupon mailed to your customer list. Continue Reading Manager's To DoConsidering Store Layout, Guilt-Easing Gift Ideas, and More Manager’s To-Do Items for November And here’s a key scheduling tip for your holiday email marketing. Published 2 weeks agoon October 30, 2019By INSTORE Staff Nov 3-9STORE LAYOUT Look out for store fixtures that are too tall to allow shoppers to look across and take in your store. Fixtures that restrict visibility through the space kill the “spirit” of a store and the impulse to buy.INVENTORY Investigate vendor spiffs. Your suppliers want their lines to succeed this season, so take advantage of the incentives they offer. Jimmy DegrootVideo: Increase Your Jewelry Sales Through Add-Ons HeadlinesVideo: It’s Not My Problem When You Buy a $120 Ring and Your Wife Finds Out It’s ‘Fake’ HeadlinesVideo: Things to Remember When Dealing with ‘Gonna Buy’ Jewelry Customers ONLINE Mobile devices are expected to drive about 70 percent of all Christmas-related retail traffic this year. Test your website and any apps to ensure the customer experience on tablets and phones is working as well as on desktops. It often doesn’t.Nov 10-16MARKETING Post your advertising schedule in the back room. Make sure your staff is fully aware of what promotions will run when.SALES Find “guilt-easing” gift ideas to go with gift cards or certificates. For bigger certificate amounts, have a “real” gift — like Belgian chocolates or a bottle of wine — close at hand that you can bundle in free.Nov 17-23MARKETING With only four weeks to go until Christmas, step up your email campaigns to twice per week. Schedule campaigns on Thursdays or Fridays to stimulate purchases over the weekend, when conversion rates typically peak.MERCHANDISING Impulse buys can come in many price ranges and store locations. Rethink the way you normally position these items.STAFF Show your team how much you appreciate their efforts. Take them out for an activity or nice meal. Team-building will make it easier to get through the weeks ahead.Nov 24-30GOODWILL Play Santa: Sneak a little gift into every wrapped item.OPERATIONS Starting today, hold a short staff meeting every morning, keeping everyone informed on progress. Single out a separate item each day and discuss the best way to present it. Keep the meetings short and make sure they end on an upbeat note.TRAINING Coach your associates to steer more. Urge them to ask about the colors that spouses or partners wear, whether they prefer gold or silver, and if they favor big or small earrings. Advise them to keep the number of recommendations limited.MANAGEMENT You should now be in full holiday-season mode. For last-minute tips and promotional ideas, go to your own INSTORE archives (or our past issues at instoremag.com/digimag). Continue Reading CalendarWhy National Bring Your Teddy Bear to Work Day Matters to Your Store, and More Important Dates for October Don’t miss your chance to capitalize on Emotional Intelligence Awareness Month. Published 2 months agoon September 20, 2019By INSTORE Staff 1 Research estimates that 85 percent of an individual’s financial success can be attributed to their “human engineering skills” — that is, their ability to communicate and lead. During EMOTIONAL INTELLIGENCE AWARENESS MONTH, improve your ability to make others feel valued and understood. It requires good listening skills, empathy, and a commitment to inspire positive feelings.1 At the start of CO-OP AWARENESS MONTH, weigh up the pros and cons of using co-op dollars for holiday advertising and make a decision based on your circumstances.9 A little-appreciated fact: Teddy Bears look great in diamonds. On NATIONAL BRING YOUR TEDDY BEAR TO WORK DAY, feature a few bling-wearing teddies in your cases.29 Today, THE INTERNET TURNS 50. If your online presence is little more than an electronic brochure for your store, sit down and map out a more aggressive online strategy. Continue ReadingAdvertisementLatestTrendingVideos Columns4 hours ago5 Watch Brands Your Customers Want this Holiday Season Press Releases5 hours agoTake the Risk Out of Buying Diamonds and Finished Jewelry for Stock with GN Diamond’s 100% Guarantee Press Releases1 day agoPT NEXT Acquires Software Company CodeNameWhat Photo Gallery1 day agoCarrie Underwood Dons 19-Carat Yellow Diamond Ring for Award Show … and More Celeb Jewelry Sightings News1 day agoList of Jewelry Industry Trade Events for 2020 Commentary: The Business1 week agoSometimes Firing a Jewelry Customer Is For the Best … And Here’s a Perfect Example Jimmy Degroot2 days agoVideo: Increase Your Jewelry Sales Through Add-Ons Multimedia Highlights2 days agoPodcast Highlight: Jenny O. 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Latest Comments Most Popular Photo Gallery1 day agoCarrie Underwood Dons 19-Carat Yellow Diamond Ring for Award Show … and More Celeb Jewelry Sightings News1 day agoList of Jewelry Industry Trade Events for 2020 Commentary: The Business1 week agoSometimes Firing a Jewelry Customer Is For the Best … And Here’s a Perfect Example Shane Decker3 days ago4 Sales Meetings You Must Hold Before the Holidays Fun1 day ago13 Painfully Relatable Memes for Anyone Working Holiday Retail Headlines4 days agoVideo: It’s Not My Problem When You Buy a $120 Ring and Your Wife Finds Out It’s ‘Fake’ Headlines1 week agoTiffany Reportedly Wants LVMH to Raise Its Acquisition Offer Columns6 days agoWhere Did All My Profits Go?