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Manager's To Do

Valentine’s Day Planning, Financial Tricks and More Manager’s To-Do Actions for February

Try these ideas to make the month more productive.

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Feb. 4-9

MARKETING If you’ve been dispensing the same proposal advice for the last 20 years, it’s time for an update. Check out the AGS’s Perfect Proposal Toolkit (https://americangemsocietyblog.org/category/proposal/) , which provides tips for romantic, funny, adventurous, “2.0” and simple proposals, as well as ideas to ensure you get in on some of the selfie action.

Podcast: This Diamond Heist Simply Didn’t Make the Grade
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Podcast: This Diamond Heist Simply Didn’t Make the Grade

Podcast: Doug Meadows Shares the Ups and Downs of His Life as a Jeweler
JimmyCast

Podcast: Doug Meadows Shares the Ups and Downs of His Life as a Jeweler

Podcast: Against the Odds, a High School Student Fights to Keep the Family Jewelry Store Alive
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Podcast: Against the Odds, a High School Student Fights to Keep the Family Jewelry Store Alive

PERSONAL If you want your business to stay healthy, you’ve got to keep yourself healthy, first. Says Ellen Hertz of Max’s (St. Louis Park, MN): “I block out certain days and times on my calendar to support my workout schedule. If I put it on my calendar, I’m more likely to make it happen.”

MERCHANDISING Draft your kids, your staff’s kids, anyone’s kids to create some Valentine’s Day cards on simple card stock. Put them in the showcases with a small sign identifying each young artist. “While you are at it, have them make a few tent cards with product info on your best V-day gift ideas,” says display expert Larry Johnson.

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E-MARKETING Send out two slightly different e-mail blasts to your database, distinguished by gender. The message for men: we will solve your V-Day headache. Check out our “can’t miss” gift ideas. For women: share the love with friends.

Feb. 11-16

TRAINING Reinforce the need for sales presentations to highlight the emotional aspects of jewelry buying. Valentine’s Day is a straight emotional play.

E-MARKETING Resend e-mails to all those customers who opened last week’s V-Day blast. They’re interested.

STAFF Share the love on Thursday morning. Buy chocolates for your employees this Valentine’s Day. Inscribe the card, “Love your work!”

Feb. 18-23

DISPLAY Write a “designer profile” for each designer you carry. Put on “cue cards” left near the appropriate line of merchandise.

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MANAGEMENT Ask staff to write out their answer to this question: “Why do you get up in the morning and why should our customers care?” You may just find a new mission statement in those answers.

Feb. 25-Mar. 2

FINANCES There’s no one correct way to arrange the information on a profit-and-loss statement. If you have trouble easily understanding yours, ask your accountant to arrange the information so you can tell instantly what went right (or wrong) in the previous month.

FINANCES Check with your bank to see if they offer payroll assistance. Many banks now provide a service that allows you to log onto their website and enter your workers’ hours. The bank then makes a direct deposit into employees’ checking account as well as paying your federal and state withholding taxes.

Over the years, INSTORE has won 76 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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SPONSORED VIDEO

Gene the Jeweler

It Was Hawaii Day at Gene the Jeweler’s Store … Or Was It?

In this episode of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene learns that it was Hawaii Day at his store. At least that’s what his employee, Jeremy, says. But Jeremy’s answers aren’t quite adding up. It’s hard to say what this “Hawaii Day” was really all about.

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Manager's To Do

Fun, Sun and Strategy … And More Manager’s To-Do Items for July

Your managerial planning for the month starts here.

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June 30-July 6

MANAGEMENT Summer is a time for fun, sun and strategy. To help you, a question to ponder from business author Jonathan Byrnes: Do we have bad profits? “Some investments look attractive, but they also take the company’s capital and focus away from its main line of business,” he explains.

COMMUNITY INVOLVEMENT It’s parade season. Dust off your store mascot suit and join in the Independence Day festivities. You’ll be spreading a message of fun, community involvement and jewelry care.

July 7-13

OPERATIONS Are there some summer days when you show up and just pretend to work? This month, experiment with an abbreviated week. Knowing you have less time to get things done might just prompt a burst of productivity — and give you the chance to better enjoy the warm months.

SECURITY Place height markers along doorways so police looking at surveillance footage can determine how tall a robber is.

OPERATIONS You should have this already, a file documenting employee performance through the year. Actually, you should be tipping your workers off about how they’ll fare in their annual reviews. This keeps everything moving along smoothly, and you avoid those dreaded showdowns when employees get defensive. This is also a good time to plot your compensation plans.

July 14-20

PROMOTIONS Try a vault sale: Take older merchandise and offer it to your best customers at “incredible” discounts. Clients love it and often buy a number of items.

TRAINING Improve your staff’s question-asking skills with the Probing Game. Staff stand in a line, facing you or your sales manager, who kicks things off with the statement, “I’ve been looking for something for (insert occasion).” The first associate must ask a probing question about the customer’s needs, wants and desires. Fail to come up with one, and they sit down. Probing questions must be open-ended (who, what, when, where, how, why or tell me about your husband/wife …). Yes/no questions result in instant expulsion. Winner is last one standing.

July 21-27

TRAINING Discuss how to use company stories during sales presentations. Highlight how selling yourself and your store is just as important as selling the merchandise.

SERVICES If you don’t already, look into providing “Jewelry Box Reviews.” For $25, offer to evaluate a client’s fine jewelry collection to identify repair items, custom restyling options, and to document for insurance and estate purposes. It’s often a gateway to a series of custom design projects or repair jobs, appraisals, and gold and diamond buys.

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Halfway Point of The Year, America’s Birthday and More Important July Dates

And mark Seinfeld’s cultural anniversary with an event “about nothing really.”

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5 If your customers are “thirty-something singles with vague identities, no roots, and conscious indifference to morals,” then they’d probably respond to a Seinfeld night to mark THE 30TH ANNIVERSARY OF THE PREMIERE of the groundbreaking TV show. Just tell them it’s basically an event about nothing — a few beers, peruse the cases and wonder if George should have bought a Superfit ring.

2 At noon today, THE MIDPOINT OF THE YEAR, the first half of 2019 will give way to the important business end. Get out your notes from your January planning meetings and see what adjustments, if any, need to be made to your business plan.

4 On AMERICA’S BIRTHDAY, put together a collection of independent American jewelry designers using American gemstones.

24 It took 63 years for Father’s Day to go from whimsical thought to presidential declaration. Who is to say COUSIN’S DAY won’t make the big time as well? Start promoting.

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National Selfie Day, Audio Book Appreciation Day and More June Dates to Mark

Happy Birthday to You: The world’s most sung song turns 160.

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21 What was once considered a petty self-indulgence is now viewed as a powerful marketing tool. Ahead of NATIONAL SELFIE DAY, draw up a strategy to get your customers to take more photos of themselves showing off their new jewelry or of themselves in front of any background featuring your business name. The ultimate goal is to get them to post the images on their social media pages.

1 During AUDIOBOOK APPRECIATION MONTH, do a Google search for “bestselling business audiobooks” and catch up on some of the great management advice that’s been published in the last few years.

19 The WORLD’S UGLIEST DOG CONTEST is held today. Hold a similar competition. Ask your staff to vote for what they believe is the most aesthetically challenged piece of jewelry in the store. Offer a spiff to whomever can sell it by the end of the summer Dog Days (Aug. 20).

27 “HAPPY BIRTHDAY TO YOU” turns 160. Offer to send a singing telegram to anyone who buys a gift for a loved one who shares a birthday with the world’s most sung song.

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