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IT’S COMMON FOR JEWELERS — newbies and old hands alike — to ask their clients, “What’s your budget?”

It’s not a good question, says jewelry store training expert Jimmy DeGroot.

In the video, he talks about the approach you should be taking instead.

Watch the video:

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Gene the Jeweler Gets Kicked Out of the Studio

In the latest episode (#42) of Gene the Jeweler, Gene is going about his business, recording a new episode. But that doesn’t last long. Four-time NFL Pro Bowl leading rusher Ahman Green walks in, and Gene finds that his time in the studio is over — whether he likes it or not. (See more Gene the Jeweler episodes at instoremag.com/gene.)

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Jimmy Degroot

Video: This Saleswoman Remade Her Job … And Something Amazing Happened

A creative approach and plenty of hard work helped her get ahead.

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IN THIS EPISODE of “Jewelry Store Possible,” jewelry store training expert Jimmy DeGroot talks about a woman named Cathy who started out as a bartender and ended up with a high-flying career in jewelry retail.

She didn’t get to an income of $150,000 a year by sticking to convention.

Jimmy explains how a creative approach and plenty of hard work helped her get ahead.

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Jimmy Degroot

Video: Why You Should Get to Know Your Competitors

It’s important to understand what they do well (and poorly).

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AS A JEWELRY-STORE OWNER, you shouldn’t fear your competitors — but you should get to know them, says jewelry store training expert Jimmy DeGroot.

It’s important to know what they do well (and poorly), what products they carry, and how you might work in a complementary way.

In the video below, DeGroot talks about why and how you should find out what other local jewelry stores are up to.

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Jimmy Degroot

Video: When Should a Jeweler Fire Someone?

A bad employee can poison your business.

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WHEN SHOULD YOU let an employee go?

A bad employee can poison your business. The person can drive away co-workers and even cause you to lose customers.

In the video below, Jimmy DeGroot explains that you’ll eventually than yourself for getting rid of a staff member who is no longer a fit for the organization.

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