Connect with us
mm

Published

on

IT’S COMMON FOR JEWELERS — newbies and old hands alike — to ask their clients, “What’s your budget?”

It’s not a good question, says jewelry store training expert Jimmy DeGroot.

In the video, he talks about the approach you should be taking instead.

Watch the video:

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

To Generate Funds for a Jeweler’s Move and Remodel, Wilkerson More Than Delivered

Even successful jewelers need a little extra cash to fund expansion plans—especially when there’s inventory on hand that’s ripe for liquidation. For Beaumont, Texas-based jeweler Michael Price, co-owner of Mathews Jewelers, it was the perfect time to call Wilkerson. Price talked to other jewelers as well as vendors for advice during the selection process and decided to go with Wilkerson. And he wasn’t disappointed. When it comes to paying for the move and expansion, Price says the road ahead is clear. “When we close on the next two stores, there’s no worries about finances.”

Promoted Headlines

Jimmy Degroot

Video: Increase Your Jewelry Sales Through Add-Ons

It’s a simple way to grow your profits.

mm

Published

on

ADD-ONS ARE AN EASY way to increas your profits.

Brad Huisken defines an add-on as “any sale you create over and above what the customer came in for.”

In this video, jewelry store training expert Jimmy DeGroot talks with Huisken about simple ways to make more of these sales.

Take a look:

Continue Reading

Headlines

Video: Things to Remember When Dealing with ‘Gonna Buy’ Jewelry Customers

Sometimes jewelers flub the easy sale.

mm

Published

on

ONE TYPE OF CUSTOMER that jewelers encounter is the “gonna buy” type.

They fully intend to make a purchase if they find what they’re looking for. Unfortunately, sometimes jewelers flub what should have been an easy sale.

In this video, jewelry store training expert Jimmy DeGroot discusses this type of client with Brad Huisken.

Take a look:

Continue Reading

Jimmy Degroot

Video: The Right Way to Make Add-On Jewelry Sales

You don’t have to wait till the last minute.

mm

Published

on

TRADITIONALLY, the “assumptive add-on close” was something that occurred at the end of a sales presentation.

But that’s not necessarily the case any more, says jewelry store training expert Jimmy DeGroot.

In his latest video, DeGroot explains how to make this type of close work for you.

Take a look:

Continue Reading

Most Popular