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IT’S COMMON FOR JEWELERS — newbies and old hands alike — to ask their clients, “What’s your budget?”

It’s not a good question, says jewelry store training expert Jimmy DeGroot.

In the video, he talks about the approach you should be taking instead.

Watch the video:

Video: Stop Asking Jewelry Customers ‘What’s Your Budget?’

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Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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