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An important thing to remember about sales is that it’s everywhere, in everything we do.

So it’s crucial to communicate the value in what you’re offering, even in situations that don’t seem like traditional sales, says Aleah Arundale of the popular Jewelers Helping Jewelers Facebook group.

For example, if you’re asking people to check you out on Facebook, you should answer the questions of “Why?” and “What’s in it for me?”

“If you answer ‘What’s in it for your customer?’ and tell them the benefits before they even ask the question, you will be better at sales and make more money,” Arundale says.

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