Connect with us
mm

Published

on

An important thing to remember about sales is that it’s everywhere, in everything we do.

So it’s crucial to communicate the value in what you’re offering, even in situations that don’t seem like traditional sales, says Aleah Arundale of the popular Jewelers Helping Jewelers Facebook group.

For example, if you’re asking people to check you out on Facebook, you should answer the questions of “Why?” and “What’s in it for me?”

“If you answer ‘What’s in it for your customer?’ and tell them the benefits before they even ask the question, you will be better at sales and make more money,” Arundale says.

Aleah Arundale is a fifth-generation jeweler turned loose diamond wholesaler and the creator of the Jewelers Helping Jewelers Facebook group. Sign up for her Jewelry Sales Tips newsletter by emailing her at [email protected].

Advertisement

SPONSORED VIDEO

Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

Promoted Headlines

Most Popular