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3 Out of 4 Jewelers in Our Brain Squad Report Gains in August

Stuller, Gabriel & Co. and Sylvie Collection were among the best-selling brands.

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“Our best-selling products in August were all from REKO Enterprises. Most were colored stone rings and pendants. We have been very happy with REKO for quality and selection of products, as well as customer service and custom CAD designs that they have done for us.” — Joe Caron, Caron’s Jewelry, Bristol, RI

Top-selling jewelry brands in August

Stuller (6), Gabriel & Co. (5), Sylvie Collection (5), Allison-Kaufman (4), Hearts On Fire (4), Pandora (4), Rolex (4), Omega (3), ASHI (2), Carla Corporation (2), Frederic Duclos (2), Lagos (2), Ostbye (2), Rembrandt Charms (2), Samuel B. (2), Shah Luxury (2), Shefi Diamonds (2)

*Brands mentioned by at least two of 141 Brain Squad respondents.

  • Allison-Kaufman: Very accommodating when we call to get info, sends us CADs for custom, most made in the U.S., lots to choose from. — Susan Eisen, Susan Eisen Fine Jewelry & Watches, El Paso, TX
  • Pandora is hot again, with some serious collectors. Our sales numbers are back where they were several years ago. — Debbie Fox, Fox Fine Jewelry, Ventura, CA
  • I keep mentioning custom pieces made for us by Jason Simmons of J.S. Simmons Diamond Consultants as being a best seller. — Cliff Yankovich, Chimera Design, Lowell, MI
  • Hearts On Fire has a difference our customers can see. — Bill Elliott, Ross Elliott Jewelers, Terre Haute, IN
  • Midas Chain hexagon huggie hoops, Shy Creation diamond hearts. — Brandy Pavlich, Kingston Fine Jewelry, Kingston, NY
  • Gabriel & Co., both bridal and fashion. They have great products and quick replacement. Hearts On Fire and Vahan also do very well. — Richard Frank, Goldstein’s, Mobile, AL
  • Lab-grown diamond custom engagement rings, Roberto Demeglio bracelets, lab-grown large diamond stud earrings. — Laura Sipe, JC Sipe, Indianapolis, IN
  • Hot sellers were custom engagement rings and wedding bands. As far as designers go, Beverley K stack bands. — Elizabeth Saba, Presley Co. Fine Jewelers, San Diego, CA
  • Diamond, both natural and lab-grown. Semi and full custom using CounterSketch and Matrix. Luminar Creations, Stuller and Unique Settings of New York. — Edwin Menk, E.L. Menk Jewelers, Brainerd, MN
  • ArtCarved bridal; Rembrandt Charms; Carla Corporation earrings; estate jewelry and estate watches. Always do well for us! — Eileen Eichhorn, Eichhorn Jewelry, Decatur, IN
  • Shefi Diamonds bands and diamond crosses sold well. — Rex Solomon, Houston Jewelry, Houston, TX
  • Sylva & Cie stacking bands were a hit with the self-purchaser. Chris Ploof wedding bands were a hit with the guys. — Melissa Quick, Steve Quick Jeweler, Chicago, IL
  • Sylvie Collection was great for us, along with the addition of Samuel B.! — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • Sterling Reputation pieces did well this month, and custom designs continue to be hot. — Beth Cevasco, Scott’s Custom Jewelers, Dublin, OH
  • Bridal, Shah Luxury, Ostbye, Ancora Designs and Stuller … all hot. I believe our clients are ready to move forward from the bad dream we are living in and want to be truly happy about something. — Sherrie Schilling-Devaney, Sherrie’s Jewelry Box, Tigard, OR
  • Engagement ring sales are up with many summer proposals. Lagos and John Hardy have been strong for self-purchasers. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Ti Sento-Milano has been great for us! — Paul Krueger, Krueger Jeweler, Fort Atkinson, WI

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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