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Invite Customers to Flip the Big Guy on Boss Day, Appeal to Those Other Pet Lovers on Cat Day, and More Dates for October

It’s also Breast Cancer Awareness Month; time to bring out the pink.

Published

2 years ago

September 12, 2022

INSTORE Staff Instore September 2022 Issue

16 Today is NATIONAL BOSS DAY. Instead of sitting around all day waiting for the card you sent yourself to arrive, invite your customers to come in and play “Toss the Boss” — a favorite of British pub owners that is similar to Flip Night (you flip a coin against another player). You win, you get to show them your favorite new “wow” jewelry item (no strings attached, obviously). They win, they get a $50 gift card to use on their next purchase.

1 October is BREAST CANCER AWARENESS MONTH, so think pink. That could simply mean using pink wrapping paper, or something bolder like creating a line of brooches inspired by the pink ribbon theme, with proceeds going to the Susan G. Komen Foundation.

15 100 years ago, a candy company employee thought it would be neat to hand out candy to orphans; thus, SWEETEST DAY was born. Invite your customers to “Do something sweet for someone” — with your own little sweetener added.

29 According to a recent Big Survey, 26 percent of jewelers prefer cats. If that’s you, contact your local cat shelter to see if you can help promote NATIONAL CAT DAY.

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”