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A Promotional Idea for Men’s Grooming Day, and More Tips for August Dates

And don’t miss honoring National Dog Day.

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INSTORE August calendar

5 Neil Armstrong would have turned 90 this month (Aug. 5) and Louis Armstrong 120 (Aug. 4). One took a small step for mankind, the other wondered what a wonderful world this could be. In a year when there has been so much to get down about, mark their birthdays with a plan to produce your own line of inspirational pendants or charms with whatever theme seems fitting — love, unity, perseverance. (And if you need a reminder about the power of jewelry, keep in mind that Neil is believed to have left such a bracelet on the moon in memory of his young daughter, who died at the age of 2.)

1 Mark GIRLFRIENDS DAY by holding a “Bring A Friend Event” in the store. There’s nothing like a shopping buddy oohing and ahhing over a piece to get the acquisitional urges flowing.

21 On MEN’S GROOMING DAY, team up with a local men’s spa or upscale hairdresser. Print gift cards for them to hand out offering $50 or $100 in free store credit to be used with any of your men’s jewelry.

26 On NATIONAL DOG DAY, invite customers to bring in their “best friends,” hold a dog fashion show, and raise money for the local no-kill shelter.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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