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August Is Black Business Month, Middle Children’s Day and More

It’s also your chance to help out a budding entrepreneur on National Lemonade Day.

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1 BLACK BUSINESS MONTH is held in August every year to recognize Black-owned businesses across the country. It’s your chance to show support and encourage minority entrepreneurs. Can you be more purposeful in your sourcing? Join in a community event? Help promote up-and-coming artisans? It’s not just about doing the right thing. There are myriad business benefits to exposing your business to diversity and new communities.

6 The blurb for NATIONAL FRESH BREATH DAY says dentists and oral care professionals “applaud this day dedicated to fighting bad breath.” They aren’t the only ones. Your customers will too. At the very least, hand out mints in the morning huddle along with tips on maintaining sweet smelling oral hygiene.

8 Bust out a good wine (not too old, not too young) and invite middlings to come in and celebrate today, MIDDLE CHILDREN’S DAY, with some specially selected and priced merchandise (not too high, not too low).

20 It’s NATIONAL LEMONADE DAY! Check with your staff to see if any of their children want to set up a lemonade stand outside the store for the day.

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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