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August Is Black Business Month, Middle Children’s Day and More

It’s also your chance to help out a budding entrepreneur on National Lemonade Day.

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1 BLACK BUSINESS MONTH is held in August every year to recognize Black-owned businesses across the country. It’s your chance to show support and encourage minority entrepreneurs. Can you be more purposeful in your sourcing? Join in a community event? Help promote up-and-coming artisans? It’s not just about doing the right thing. There are myriad business benefits to exposing your business to diversity and new communities.

6 The blurb for NATIONAL FRESH BREATH DAY says dentists and oral care professionals “applaud this day dedicated to fighting bad breath.” They aren’t the only ones. Your customers will too. At the very least, hand out mints in the morning huddle along with tips on maintaining sweet smelling oral hygiene.

8 Bust out a good wine (not too old, not too young) and invite middlings to come in and celebrate today, MIDDLE CHILDREN’S DAY, with some specially selected and priced merchandise (not too high, not too low).

20 It’s NATIONAL LEMONADE DAY! Check with your staff to see if any of their children want to set up a lemonade stand outside the store for the day.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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