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Captivate Customers with an Effective Website

Optimize your digital presence to drive online sales.

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(PRESS RELEASE) Independent jewelers face strong competition from online retailers, yet they have a distinct advantage. Today’s socially conscious consumers like to support local businesses and want to know exactly where their diamonds are sourced from. They also desire a personalized experience.

Brick and mortar jewelers can maximize the benefits of both online sales and a physical presence by creating an effective website. By optimizing your online presence, you can create a personal connection with shoppers that will bring them back to again and again for each special occasion, life milestone, and routine cleanings and repairs.

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Selling Against the Internet & Maximizing Sales
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Selling Against the Internet & Maximizing Sales

The key is to build a website that captures attention, generates trust, and puts you in close contact with each visitor. Here are three ways to turn your website into a powerful sales tool.

Three Features of Effective Websites

1. Give Crystal-Clear Calls to Action.

Make sure each page of your website drives visitors to take one specific action. The call to action could be “Subscribe to our e-newsletter,” “Search our inventory,” or “Schedule your cleaning today!” Just avoid cluttering a single page with too many requests, or visitors are less likely to take any action at all.

2. Use Engaging Visuals.

High quality images, video, and virtual reality are among the most effective ways to hold attention and convey the value of your inventory. GN Diamond’s Diamond Hunt search platform provides 360-degree magnified diamond imaging for your entire loose diamond inventory, so the visual side of your website is fully taken care of.

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3. Capture Contact Information.

Don’t let visitors leave without providing an email address or phone number. This contact information is a valuable asset to your sales team, who will then be able to follow up with more personalized and timely offers. Use pop-ups to grab attention and make it easy to enter contact information by keeping forms simple and direct.

Easily Upgrade Your Site with Diamond Hunt

GN Diamond’s Diamond Hunt website sales presentation platform can be customized to your branding and markups, and seamlessly integrated with your website. Add a diamond listing to your website that outshines any internet retailer with powerful features, such as diamond certification, light performance, brilliancy scores, and 360-degree video.

Visit www.gndiamond.com and contact us today to learn how to add a virtual listing of our entire inventory with your customized markups. Our sales representatives are available 7 days a week at [email protected].

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Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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