Spiff of The Month: The Auction BY INSTORE TEAM Published in the February 2013 issue. In this game, sales associates are challenged to make a personal...
The Business: Seeing Green in 2013 Get your staff up to speed on the colors of fashion this year BY ADAM GRAHAM Published in the February...
On Review Sites: All the Web’s a Stage Stay on top of the conversation in a 24/7 world BY ELLEN FRUCHTMAN Published in the February 2013...
David Brown: Look Around — There is Business Help Everywhere Vendors, peers, benchmarking groups … you just need to ask BY DAVID BROWN Published in the...
More fascinating insider marketing information from Martin Lindstrom’s “Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy”*. Ever heard of “vanity sizing”?...
_atrk_opts = { atrk_acct: “tueZg1asOv00Ol”, domain:”instoremag.com”}; atrk (); Just started reading Martin Lindstrom’s 2011 New York Times best-seller BrandWashed, and it’s already chock full of disturbingly...
If I Owned A Jewelry Store: Michael Abrashoff Former U.S. Navy commander and best-selling author describes strategies for making your team the best in its market. BY...
_atrk_opts = { atrk_acct: “tueZg1asOv00Ol”, domain:”instoremag.com”}; atrk (); Freedom and Anti-Social are two powerful new tools in the battle against “screensucking” — unproductive time spent compulsively...
For a decade’s worth of Januarys, we’ve kept you focused on your habits. Beginning positive ones, performing them consistently, and making them a part of your...
David BrownPresident of The Edge Retail Academy November continued the trend of healthy growth with an annualized increase of 1.73 percent on the equivalent period...
For my son, it was a holiday and the schools were closed, so I decided to take the day off from work and spend it with...
One of Dan Pink’s professional hobbies (or at least a recurring professional theme) is collecting examples of emotionally-intelligent signage. Over the years, his blog at www.danpink.com...
It’s not about money, it’s about the relationship.
On Facebook Marketing: Avoid the Prize Pigs Increase your number of real fans with a carefully run contest. BY SHANE O’NEILL Published in the January...
On Running Your Shop: Pickup Tricks Know What you can and can’t do with abandoned repairs. BY DAVID GELLER Published in the January 2013 issue. Every...
David Brown: In Control Who really pulls the strings of your business? BY DAVID BROWN Published in the January 2013 issue Iwas very interested by the...
Tom Duma: Makeover Time Chances are, your store needs updating. BY TOM DUMA Published in the January 2013 issue Ever walk into a store and say...
The billing on my blog and website talk about how I’m writing about “best practices for the independent jewellers.” So what? What’s the big whoop about...
This week, we bring you a classic INSTORE “In the End” from December 2002. It’s extremely dated (J-Lo and Ben Affleck, anyone?), but fun nonetheless. Read...
In many ways, the entire diamond pipeline, from mining to retailing, has hardly changed in decades, with the exception of online sales and a long list...
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