Great jewelers don’t just buy to fill their display cases. What they really do is curate their display cases. These jewelers know that what doesn’t get...
This week, we bring you another vintage “In the End” comedy column — this one from February 2007. Our subject? A sleazy parody of our then-...
The debate about investing in diamonds in the economic press mostly considers investment in 1-carat white goods, the kind considered the “bread and butter” of diamonds....
Use repeating elements — your own "schtick" — to help build you business identity.
On Customer Service: Ensure Event Success Planning involves more than what’s on the menu BY PETER CANNELLA Published in the March 2013 issue. The key to...
This week, like Dustin Hoffman’s boozy uncle in the classic film The Graduate, we’ve got only one word for you. Litmus. Rather Litmus.com, a snazzy new...
How you handle a simple repair says a lot about your store On Sales Strategies: Service: A Company’s Heartbeat BY SHANE DECKER Published in the March...
Use new media to pull in your customers, not push your message to them.
On Running Your Shop: Build to the Moment of Truth As with a high-school flame, you have to woo the customer BY DAVID GELLER Published in...
David Brown: Escape the Post-Holiday Hangover Yep, even 3 months out you may still be sorting out December BY DAVID BROWN Published in the March 2013...
The Business: Navel Gazing in The Jewelry Store Believe you’re safe within your walls? Think again BY TERRY W. CHANDLER Published in the March 2013 issue One...
This week, we bring you one of my personal favorite “In the End” classics from January 2007 — a manufacturer’s message to retailers in which the...
On Running Your Shop: Old Spice Guy is Right: It Comes Down to Confidence BY DAVID GELLER Published in the February 2013 issue. Repair prices are...
This is not the column I’d prepared for today. That one was written, proofed, readied, and even had a visual prepared to illustrate a point –...
David BrownPresident of The Edge Retail Academy Numbers Show a Merry Christmas for Most Jewelers Retailers across our sample data of stores capped a fine year...
Supermarkets like Whole Foods go to great lengths to give the appearance of freshness. The picturesque crates stacked throughout the store (as though cracked open with...
The right choice of words is the mark of a pro. On Sales Strategies: The Secret to Winning Over Mr. Grumpy? Hot Coffee The right choice...
Unexpected kindness is the best response to “just looking!” On Sales Strategies: The Secret to Winning Over Mr. Grumpy? Hot Coffee BY SHANE DECKER Published in...
Sales Truths : Never Go Anywhere Without Your Business Card! BY DAVID RICHARDSON Published in the February 2013 issue. WHY IT IS TRUE: Your business card...
Spiff of The Month: March 2013 BY INSTORE TEAM Published in the March 2013 issue. Here’s a game everyone knows how to play. In this variation,...
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