No man is an island on the sales floor, says Shane Decker. You need teamwork to seal the deal. {loadposition shanedeckerheader} All Alone Remember Gilligan, stranded...
If you’re not recording values when taking in a customer’s jewelry, you could be in for an expensive lesson, says David Geller. {loadposition davidgellerheader} [h3]$100,000 Question[/h3]...
The sale is closed. So your job’s finished, right? Wrong, says Shane Decker, it’s just beginning. {loadposition shanedeckerheader} Return Trip What you do for a customer...
When that inevitable stare-down over prices occurs, don’t blink, says Shane Decker. {loadposition shanedeckerheader} Like a Rock “All my customers care about is price.” Sound familiar?...
Energize your holiday sales by giving electronics to your store’s highest sellers, suggests David Geller. {loadposition davidgellerheader} Would you spend a measly $1,594.95 to have...
The holidays mean more lost opportuties than any other season, says Shane Decker. {loadposition shanedeckerheader} Missed Again You lose more sales during the holidays than any...
It’s hard to sell high-end when you’re scared, says Shane Decker. {loadposition shanedeckerheader} Poor Excuse How do you train salespeople to sell items over $10,000? Salespeople...
David Geller asks if you have the price points you want to sell, or those your customers want to buy. {loadposition davidgellerheader} [h3]Are You High?[/h3] [dropcap...
So your holiday orders are written in stone? Not so fast, says David Geller. There’s still time for some tweaking. {loadposition davidgellerheader} [h3]The Late Show[/h3] Is...
Shane Decker tells you how to close without being pushy, and answers other burning questions from Instore readers. {loadposition shanedeckerheader} Push Time (This column is the...
Creating financial forecasts in QuickBooks isn’t nearly as hard as most people think, writes David Geller. {loadposition davidgellerheader} [dropcap cap=M]ost folks dislike accounting, I know I...
Negotiating discounts with customers is a slippery slope, writes David Geller. {loadposition davidgellerheader} Should you negotiate price with your customers? [h3]Everyday Low Prices[/h3] [dropcap cap=W]hat a...
To fight Internet competitors, start by reconsidering your approach to memo, says David Geller. {loadposition davidgellerheader} [h3]Memo Random[/h3] [dropcap cap=I]f you haven’t had a couple come...
This month, Shane Decker tackles questions from Instore’s retail readers. Fire away. {loadposition shanedeckerheader} Answer Man I have an employee who’s getting her gemologist degree from...
Understanding ‘cost of goods’ is key to determining the health of your business, says David Geller. {loadposition davidgellerheader} [h3]Costly Mistake[/h3] [dropcap cap=W]hat really is “cost of...
The right pay structure makes your sales manager a partner in your business without signing over your shares, says David Geller. {loadposition davidgellerheader} [h3]Seeing Green[/h3] [dropcap...
Don’t be shy … bring out your best. Shane Decker offers four reasons you should show everyone a high-ticket item. {loadposition shanedeckerheader} Higher Power Have you...
If your salespeople aren’t showing your best stuff to every customer, they’re letting you down, says Shane Decker. {loadposition shanedeckerheader} Cowardly Lions Do you buy name...
Identifying your store’s key metrics, and working to raise them, is your ticket to success, says David Geller. {loadposition davidgellerheader} [h3]Magic Act[/h3] [dropcap cap=E]very store is...
It’s time for maximum motivation. David Geller outlines different commission programs you can use in your store. {loadposition davidgellerheader} [h3]Final Reward[/h3] Most jewelers pay a straight...
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