Malcolm Alderton of ARMS warns you about one thing that can make the holidays go very, very wrong. [span class=note]This story is from the September...
When it comes to company benefits, a little goes a long way. Shane Decker tells you how to make the most of yours. {loadposition shanedeckerheader} A...
Expanding your store can be the best decision you ever make, says David Geller. But don’t bite off more than you can … pay for. {loadposition...
Shane Decker points out that when customers raise objections, they’re really giving you clues on how to close the sale. {loadposition shanedeckerheader} Subject: Object Most salespeople...
Getting your jeweler on a commission plan makes sense, writes David Geller … if you make it profitable for both parties. {loadposition davidgellerheader} [h3]Fair Incentive[/h3] [dropcap...
Want to close any customer? Shane Decker presents the seven types of closes salespeople can use. {loadposition shanedeckerheader} Deal Sealers Closing is not a moment in...
Is your bench is lifting its fair share of your store’s weight? David Geller shows you how to run the numbers. {loadposition davidgellerheader} [h3]Bench Press[/h3] [dropcap...
It’s a fact: almost everybody who comes into your store is there to buy. And Shane Decker says they will … if you let them. Sins...
David Geller says jewelers too often look only at the short term when determining the success of an advertising campaign {loadposition davidgellerheader} [h3]The Long View[/h3] Sure,...
That line you bought that never sells … but generates lots of special orders? David Geller tells you how to profit from it. {loadposition davidgellerheader} [h3]Special...
Hate doing repairs? We understand. But David Geller says they’re a great service to offer … unless you hate making money. {loadposition davidgellerheader} [h3]The Fix Is...
What kind of salesperson are you? Shane Decker shows why knowing which you are can determine how much you close. {loadposition shanedeckerheader} Mirror Image The alarm...
Having too much inventory in like throwing away money. David Geller helps you figure out how much is too much. {loadposition davidgellerheader} [h3]Gates’ Way[/h3] [dropcap cap=T]his...
It’s easy to blow a sale when the customer asks you, ‘What does it cost?’ Shane Decker has some tips for handling the situation. {loadposition shanedeckerheader}...
David Atlas looks into the future, and tells retailers what to expect — and not expect — to happen in 2003 Another new year will...
Technical information can help you make sales. But be very careful not to go overboard, warns Shane Decker {loadposition shanedeckerheader} Mad Science Have you ever been...
Looking to have a better 2003? David Geller’s got a list of New Year’s resolutions that all jewelers should think about. {loadposition davidgellerheader} [h3]Aye, Resolve[/h3] Repeat...
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