One of the great sales teachers of our time – Zig Ziglar – passed away last week at the ripe, rich age of 86. We’ll miss...
You know already that to add a new habit to your daily routine, you’ve got to schedule it. But what if your habit requires creativity (e.g....
Clients get self-confidence from your ability to reassure them that it’s OK to spend their money. Published in the December 2012 issue Somewhere along the way,...
On Retail: Tell the Story of Your Store BY JUSTIN BORTZ Published in the December 2012 issue. Find your store’s story and success finds you. My...
David BrownPresident of The Edge Retail Academy Gold Loses Some of its Luster Normal transmission resumed in October after a slight fall in rolling 12 months...
On Tuesday, we reported that polished prices had declined year-over-year, for the fourth month in a row. This trend started more than a year ago, when...
Some of the best advertising creative has been written by people who were nearly completely loony. Whoever came-up with “Movember” was a genius, but can you...
Once upon a time in a jewelry store on Main Stood a jeweler we all know, let’s just call her Jane. She learned her craft going...
Seth Godin shares the most powerful billboard ad imaginable: “Free coffee, next exit”. That’s all you’ll need. Particularly (as Godin says) if your message is typeset...
Sales Truths : Never Try to Extinguish a Raging Fire with Gasoline. BY DAVID RICHARDSON Published in the December 2012 issue. WHY IT IS TRUE: An...
Spiff of The Month: David’s Favorite Rreally Big Win BY DAVID GELLER Published in the December 2012 issue. I asked a store if it wanted to...
BY DAVID BROWN | Published in the December 2012 issue There can be a big difference between the profit that a jewelry store owner can make...
The Business: Rekindle the Magic: Think of Christmas in Mayberry Yes, it’s a grind with long days and huge pressure. But try to invoke what once...
AS THE HOLIDAY SEASON approaches, let me put on my coach’s whistle for a quick pep talk. Do you love your customers? TWEET! That was sad....
While searching online for experts on retail display, I came across a blog called “Retail Minded” that had some exceptional common-sense tips for your holiday displays....
In this case, the most popular really is the worst.
In the mood for a little poetry after watching nature’s exertions this week? Enjoy the gentle, cherry-scented breezes of our attempt to write haiku in October...
The proposed Diamond Source Warranty Protocol is problematic and full of flaws, but not a surprising creation considering the discontent with KP. Edahn Golan looks at...
David BrownPresident of The Edge Retail Academy A slight slowdown in sales caused by election uncertainty was the prevailing theme in October. But in the background,...
The one ironclad rule of building habits: What is not scheduled is not done. To make a new behavior into your life, you need to schedule...
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