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Which Jewelry Designers Would Business-Owners Build Their Entire Store Around?

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Woman admiring jewelry

DESIGNERS ARE the creative force of our industry. Some build a national following, while others are content to forge a regional or local business. Here are our readers’ favorites — along with a few retailers who refuse to be defined by a single designer, even in theory.

  • No question — Simon G. It is a beautiful, high quality line and covers many categories. — Donnie Blanton, Brittany’s Fine Jewelry, Gainesville, FL
  • Columbia Gem House — sustainable process from mine to market. — Chris Jacobs, A. L. Jacobs & Sons Jewelers, San Diego, CA
  • David Yurman. It seems all customers wear this brand and a store full of David Yurman could allow us to shut down our manufacturing. — Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ
  • Todd Reed does amazingly different work that is copied by many others. — John DiEnna, JD3 Jewelry, Lansdowne, PA
  • I have to go with Suzy Landa. Her designs and color are stunning but really her personality is just outstanding. She’s fun, easygoing and understanding. She’s also a brilliant designer with a fantastic eye for exceptional colored stones. — Marc Majors, Sam L. Majors, Midland, TX
  • Yael Designs. He designs beautiful work in every price point to address a variety of tastes, both color and diamond, and he is smart with how and what he designs. He has put a lot of money into great photos both of product and lifestyle. — Andrea Riso, Talisman Collection, El Dorado Hills, CA
  • Jack Kelége, his work is perfect. — Todd Broadbent, Clarkson Jewelers, Ellisville, MO
  • It would probably be Kelim. The clean lines, artistry and perceived value is high, and the line gives us a wide launching pad for other designs that are well made with a great story. — Megan Cooper, Blue Heron Jewelry Company, Poulsbo, WA
  • Parade Design. They create beautiful, award-winning jewelry that is truly one-of-a-kind and high quality. They create bridal and fashion jewelry, so you could fill your store with many different collections from them. Just wish they made men’s jewelry, too. — Ashton Yates-Woolley, Yates & Co Jewelers, Modesto, CA

Emily Clark of Spath Jewelers

“Gabriel & Co. They have amazing bridal, lots of fashion and even a great silver line. And their website is very user-friendly.” — Emily Clark, Spath Jewelers, Bartow, FL


  • Janelle McNeil, NellMarie Jewelry. Very innovative, beautiful sleek designs, excellent price points, marketing, displays, even the boxes are beautiful. — Teri Vogan, Vogan Gold & Silver Works, Colorado Springs, CO
  • None. A mercantile business is built around a proper mixture of merchandise, not just one line. — Rex Solomon, Houston Jewelry, Houston, TX
  • Hearts on Fire. They continue to grow, design, and move forward. They have a high work ethic and consistent top quality. — Kim Hatchell, Galloway & Moseley, Sumter, SC
  • I’ve built my business around one designer, and it’s me. I do all of the custom design for my store and I manufacture a line that I now wholesale. — Valerie Naifeh, Naifeh Fine Jewelry, Oklahoma City, OK
  • Me. I have won many NMJA awards and why do I need to sell something for someone else and then have them pull the line and open their own boutique. — Karen Fitzpatrick, Harris Jewelers, Rio Rancho, NM

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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