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Hot Sellers: November 2014



Hot Sellers: November 2014
Valina floral shape halo semi-mount with pave-set diamonds (0.37 TCW). MSRP: $1,750

Diamond engagement rings. Valina designs by Simon Golub have been doing very well!— Casey Gallant, Stephen Gallant Jewelers, Orleans, MA

  • Honora, Imperial, Benchmark bands, Hearts On Fire — all did great for us. — Alan Perry, Perry’s Emporium, Wilmington, NC
  • Pandora bracelet sales continue to amaze us! — Richard Frank, Goldstein’s, Mobile, AL
  • Wind and Fire, Frederic Duclos and GemsOne. — James Wolf, James Wolf Jewelers, Mason, OH
  • Engagement and opals. I had a show with opals and sold $30,000 in two days. Fantastic! — Amber Gustafson, Amber’s Designs, Katy, TX
  • Citizen Eco-Drive Signature Collection has been one of the best investments for us. We can hardly keep them in stock! — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • We have sold more rings with colored gemstones this last month than ever. Two of which were for engagement rings. Price tended to be between $200 and $600, depending on the gemstone. — Pedro Llanas, Pedro Maurice Designs, Colorado Springs, CO
  • Rebecca sold well. Kids’ earrings always sell well; we do a lot of ear piercing and it is a great first pair of earrings. I always include a 20 percent off coupon with the ear-piercing solution, so they are in the ear-piercing club for life! — Stacey S. Sachs, Solomon’s Fine Jewelry and Watches, Albertson, NY
  • Angelica (by Royal Chain) and Nomination bracelets. — Cathy Grad, Caffray Jewelers, Hinsdale, IL
  • Green, green and more green. Was it green pearls? Sold. Peridot? Emerald? Sold and sold. — Erin McMichael Hess, Extinctions, Lancaster, PA
  • Small gemstone pendants, under $40. — Janne Etz, Contemporary Concepts, Cocoa, FL
  • Rose-cut diamond slice jewelry, custom designs. — Vickie Wilson, The Goldsmith, Palo Alto, CA
  • We did really well with Breitling. We also sold several pieces of Marco Bicego mostly consisting of his long necklaces and a bracelet. — Marc Majors, Sam L. Majors, Midland, TX
  • Surprisingly, pearls did well. Not just generic strands but ones with some jewelry and color combined in the design. — Alex Weil, Martin’s Jewelry, Manhattan Beach, CA
  • New men’s jewelry from INOX is doing very well. — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
  • Gabriel & Co.’s silver line with diamonds and sapphires has rocked our store! The price points make it a “buy it now” product for those “just looking” ladies. Love the product and can’t wait for the new items! — Karen Hollis, K. Holllis Jewelers, Batavia, IL
  • Fashion is still lagging, but Roberto Coin was great this month. — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.



When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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