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Jewelers Reveal Where They Got Their Own Engagement Rings

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WHERE DID YOU GET the engagement ring you gave your wife (your husband/partner gave you)?

I personally designed/fabricated/assembled it  32%

I had it custom designed 23%

I ordered it from a jewelry designer 14%

Purchased it from a big brand manufacturer 14%

Purchased from the family store 8%

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It was an heirloom ring 3%

Estate ring 2%

Other 4%


This article originally appeared in the September 2017 edition of INSTORE.

 

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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