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Jewelers Reveal Where They Got Their Own Engagement Rings

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WHERE DID YOU GET the engagement ring you gave your wife (your husband/partner gave you)?

I personally designed/fabricated/assembled it  32%

I had it custom designed 23%

I ordered it from a jewelry designer 14%

Purchased it from a big brand manufacturer 14%

Purchased from the family store 8%

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It was an heirloom ring 3%

Estate ring 2%

Other 4%


This article originally appeared in the September 2017 edition of INSTORE.

 

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Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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