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There’s a surefire way to make your jewelry store memorable — the kind of place customers want to visit again and again, says marketing specialist Jimmy DeGroot.

The key, he says, is to set “store absolutes.”

“You may have heard them called non-negotiables  or standards, but they are the actions, words and attitudes we do every time with every customer,” DeGroot says in the video below.

He adds: “What creating and enforcing store absolutes does for you is provide a consistently awesome experience for every customer.  And when they have a great experience, they tell people about it … and they keep coming back.”

Don’t set the absolutes yourself, DeGroot says. Formulate them with your team — you need their buy-in.

Your absolutes can cover customer service, such as how you greet customers, as well as sales and other areas.

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“They’ll make management happier and sales staff happier and definitely be delightful and memorable to customers,” DeGroot says.

Learn more:


Keep Your Customers Coming Back With ‘Store Absolutes’

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

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Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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