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There’s a surefire way to make your jewelry store memorable — the kind of place customers want to visit again and again, says marketing specialist Jimmy DeGroot.

The key, he says, is to set “store absolutes.”

“You may have heard them called non-negotiables  or standards, but they are the actions, words and attitudes we do every time with every customer,” DeGroot says in the video below.

He adds: “What creating and enforcing store absolutes does for you is provide a consistently awesome experience for every customer.  And when they have a great experience, they tell people about it … and they keep coming back.”

Don’t set the absolutes yourself, DeGroot says. Formulate them with your team — you need their buy-in.

Your absolutes can cover customer service, such as how you greet customers, as well as sales and other areas.

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“They’ll make management happier and sales staff happier and definitely be delightful and memorable to customers,” DeGroot says.

Learn more:


Keep Your Customers Coming Back With ‘Store Absolutes’

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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