Jimmy Degroot Keep Your Customers Coming Back With ‘Store Absolutes’ Jimmy DeGroot talks about making your business memorable. More Videos A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way Podium Presents: 5 Crucial Customer Experience Improvements to Make as You Reopen Video: How to Smooth Out the Chaos in Your Jewelry Store and Create Harmony Instead Video: Don’t Be Afraid to Run Multiple Jewelry Marketing Promotions at Once Share Tweet Published 3 years ago on November 13, 2017 By Jimmy DeGroot There’s a surefire way to make your jewelry store memorable — the kind of place customers want to visit again and again, says marketing specialist Jimmy DeGroot. The key, he says, is to set “store absolutes.” “You may have heard them called non-negotiables or standards, but they are the actions, words and attitudes we do every time with every customer,” DeGroot says in the video below. He adds: “What creating and enforcing store absolutes does for you is provide a consistently awesome experience for every customer. And when they have a great experience, they tell people about it … and they keep coming back.” Don’t set the absolutes yourself, DeGroot says. Formulate them with your team — you need their buy-in. Your absolutes can cover customer service, such as how you greet customers, as well as sales and other areas. Advertisement “They’ll make management happier and sales staff happier and definitely be delightful and memorable to customers,” DeGroot says. Learn more: Related Topics: educationJimmy DeGrootmanagementsales trainingvideo columns click to Comment(Comment) Up Next Take These Steps to Let Holiday Shoppers Know They’ve Come to the Right Place Don't Miss Encourage ‘Radical Honesty’ in Your Jewelry Store … And Watch How Quickly Things Improve Jimmy DeGroot Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here. Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.” You may like Here’s How to Close More Large Tickets This Holiday Season Here’s What Your Sales Floor Manager Should Be Doing Want To Know How Your Website Is Doing? 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