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National Girlfriend Day, National Dog Day and More Dates to Celebrate Friendship and Loyalty in July

And for those arguing couples, Kiss and Make Up Day.

Published

10 months ago

June 28, 2023

INSTORE Staff Instore July 2023 Issue

1 Ahead of National Girlfriend Day, put together an assortment of gift ideas that will cover everything from women looking for a small token to show appreciation for their besties to guys looking for something to add excitement to their relationship.

25 If you’re like most jewelers, your job is twofold: part merchant, part marriage counselor. Today is a day when you can use the latter to benefit the former: It’s called Kiss And Make Up Day. Give those arguing couples a chance to bury the hatchet with a special gift from your store.

26 If you don’t normally allow dogs in the store (your bad purchases aside), make an exception today on National Dog Day. Invite owners to bring in their best friends, hold a dog fashion show and raise money for the local animal shelter.

27 Given that you are also in the old carbon extraction business, you’re more or less obliged to mark National Petroleum Day. Do your bit for energy security by organizing a carpool among neighboring retailers to get staff to work.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”