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National Girlfriend Day, National Dog Day and More Dates to Celebrate Friendship and Loyalty in July

And for those arguing couples, Kiss and Make Up Day.

Published

2 years ago

June 28, 2023

INSTORE Staff Instore July 2023 Issue

1 Ahead of National Girlfriend Day, put together an assortment of gift ideas that will cover everything from women looking for a small token to show appreciation for their besties to guys looking for something to add excitement to their relationship.

25 If you’re like most jewelers, your job is twofold: part merchant, part marriage counselor. Today is a day when you can use the latter to benefit the former: It’s called Kiss And Make Up Day. Give those arguing couples a chance to bury the hatchet with a special gift from your store.

26 If you don’t normally allow dogs in the store (your bad purchases aside), make an exception today on National Dog Day. Invite owners to bring in their best friends, hold a dog fashion show and raise money for the local animal shelter.

27 Given that you are also in the old carbon extraction business, you’re more or less obliged to mark National Petroleum Day. Do your bit for energy security by organizing a carpool among neighboring retailers to get staff to work.

Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.