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National Girlfriend Day, National Dog Day and More Dates to Celebrate Friendship and Loyalty in July

And for those arguing couples, Kiss and Make Up Day.

Published

3 months ago

June 28, 2023

INSTORE Staff Instore July 2023 Issue

1 Ahead of National Girlfriend Day, put together an assortment of gift ideas that will cover everything from women looking for a small token to show appreciation for their besties to guys looking for something to add excitement to their relationship.

25 If you’re like most jewelers, your job is twofold: part merchant, part marriage counselor. Today is a day when you can use the latter to benefit the former: It’s called Kiss And Make Up Day. Give those arguing couples a chance to bury the hatchet with a special gift from your store.

26 If you don’t normally allow dogs in the store (your bad purchases aside), make an exception today on National Dog Day. Invite owners to bring in their best friends, hold a dog fashion show and raise money for the local animal shelter.

27 Given that you are also in the old carbon extraction business, you’re more or less obliged to mark National Petroleum Day. Do your bit for energy security by organizing a carpool among neighboring retailers to get staff to work.

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”