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Over the Counter

Podcast: Holiday Sales These Jewelers Will Never Forget

A small watch repair, done for free, provides a meaningful lesson and surprising reward.

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OVER THE COUNTER EPISODE 6: CHRISTMAS WRAP-UP (8:28 MINUTES)


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IN THIS SPECIAL HOLIDAY wrap-up episode of Over the Counter, fourth-generation jeweler Kyle Bullock of Bullock’s Jewelry in Roswell, NM, shares some of his favorite stories from the just-concluded holiday season.

These include the tale of a woman whose father brought her a merry Christmas surprise by finishing the payments on a special piece of jewelry that she hadn’t quite paid off on layaway; an anecdote about a small watch repair service, provided for free, that provided a meaningful lesson for a young boy and an unexpected reward for a helpful jeweler; as well as the most memorable holiday sale that took place in Kyle’s own store — an $80 gold rose purchased by an extremely special couple with an inspiring backstory.

Says Kyle: “No matter what stage of the business you’re in, we all have the power to take in these simple, subtle, quiet moments that change people’s lives. We are privy to people’s most important and cherished moments and memories, which is what makes this the greatest business to be in.”

He concludes the podcast with a special wish for all jewelers. “I hope you take time this year and appreciate these moments as they come. May your 2019 be fruitful and blessed.”

To receive all INSTORE Podcasts on your mobile device, click the icons above or search for “INSTORE Podcasts” in your favorite podcast platform.

Kyle Bullock is a fourth-generation jeweler who manages Bullock's Jewelry in Roswell, NM. He is also a best selling author, speaker and performer, and small business coach. To contact him, email him at KyleRBullock@gmail.com.

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Over the Counter

Podcast: A One of a Kind Family Heirloom is ‘Vaporized’ … and a Jeweler Goes Above and Beyond to Replace It

The 5-carat natural, non-heat-treated sapphire was extremely rare.

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OVER THE COUNTER EPISODE 8: How to Replace a One of a Kind Gem (7:51 MINUTES)


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THIS MONTH’S EPISODE of Over the Counter is about taking responsibility for one’s mistakes and, as host Kyle Bullock puts it, “going above and beyond … even when it comes at a great personal cost.”

Says Bullock, “This is exactly the kind of story that I love to share on this show.”

It’s the story of one of the toughest, and yet most rewarding times, in the career of Bill Brundage of Bill Brundage Jewelers in Louisville, KY.

Brundage is a veteran jeweler who stopped advertising in 1993 and, since then, has relied entirely on the power of word of mouth. “And we’ve done very well that way,” he says. So when one of his bench staff vaporized a customer’s prize family heirloom — a five-carat, natural, non-heat-treated sapphire — Bill knew right away what he was going to have to do.

Learn how it all turned out in the latest episode of Over the Counter.

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Over the Counter

Podcast: A Jeweler Learns the Internet’s Weaknesses, and His Own Strengths

By learning the customer’s backstory, he provided a service the Internet never could.

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OVER THE COUNTER EPISODE 7: HOW THE INTERNET ALMOST WON (8:03 MINUTES)

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IF TODAY’S JEWELER has an arch-nemesis, it has to be the Internet.

It’s an imposing opponent, a protean, seemingly omnipresent foe offering unparalleled convenience, massive selection, and hard (but not impossible) to beat prices.

In this month’s episode of Over the Counter, Kyle Bullock, who typically shares stories of other jewelers’ most memorable sales, tells the story of one of his own memorable recent sales. In this transaction, Kyle faces off against the Internet … and wins.

Trying to serve a long-time acquaintance, Kyle finds himself unable to match the far lower prices available online, even at a loss. The customer’s hesitancy to buy from him, despite their existing relationship, shakes Kyle … and even plants a seed of doubt about his own future in the jewelry business. But once he learns more about the customer’s backstory, Kyle is able to do something — and provide a service — that the Internet never could.

You’ll learn an important lesson in Kyle’s latest podcast, “How the Internet Almost Won”.

To receive all of Kyle’s podcasts on your mobile phone, subscribe to “INSTORE Podcasts” on Apple Podcasts, Google Play, Stitcher, or your favorite podcast platform.

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Over the Counter

Podcast: A Classic Holiday Poem is Reimagined in a Jewelry Store

Kyle Bullock brings you ‘Twas Christmas in a Jewelry Store.’

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IN THIS SPECIAL HOLIDAY EPISODE of “Over the Counter,” host Kyle Bullock brings listeners something a little different — “a story I’ve written that anybody who has gone through a Christmas season in a jewelry store can relate to/”

In “Twas Christmas in a Jewelry Store,” Kyle takes the familiar rhythms of a classic holiday poem (you know the one) and bends it, realistically, to the tale of one jewelry store’s last-minute holiday rush.

Our suggestion? Play during your morning set-up or at least share with your staff for motivation and smiles during the busy days ahead. (Or you can even share with friends or family if you want them to see how crazy your life can get during the holiday rush.)

Enjoy “Twas Christmas in a Jewelry Store” from Kyle Bullock.

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