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Over the Counter

Podcast: Holiday Sales These Jewelers Will Never Forget

A small watch repair, done for free, provides a meaningful lesson and surprising reward.

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IN THIS SPECIAL HOLIDAY wrap-up episode of Over the Counter, fourth-generation jeweler Kyle Bullock of Bullock’s Jewelry in Roswell, NM, shares some of his favorite stories from the just-concluded holiday season.

These include the tale of a woman whose father brought her a merry Christmas surprise by finishing the payments on a special piece of jewelry that she hadn’t quite paid off on layaway; an anecdote about a small watch repair service, provided for free, that provided a meaningful lesson for a young boy and an unexpected reward for a helpful jeweler; as well as the most memorable holiday sale that took place in Kyle’s own store — an $80 gold rose purchased by an extremely special couple with an inspiring backstory.

Says Kyle: “No matter what stage of the business you’re in, we all have the power to take in these simple, subtle, quiet moments that change people’s lives. We are privy to people’s most important and cherished moments and memories, which is what makes this the greatest business to be in.”

He concludes the podcast with a special wish for all jewelers. “I hope you take time this year and appreciate these moments as they come. May your 2019 be fruitful and blessed.”

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Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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