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Over the Counter

Podcast: Holiday Sales These Jewelers Will Never Forget

A small watch repair, done for free, provides a meaningful lesson and surprising reward.

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IN THIS SPECIAL HOLIDAY wrap-up episode of Over the Counter, fourth-generation jeweler Kyle Bullock of Bullock’s Jewelry in Roswell, NM, shares some of his favorite stories from the just-concluded holiday season.

These include the tale of a woman whose father brought her a merry Christmas surprise by finishing the payments on a special piece of jewelry that she hadn’t quite paid off on layaway; an anecdote about a small watch repair service, provided for free, that provided a meaningful lesson for a young boy and an unexpected reward for a helpful jeweler; as well as the most memorable holiday sale that took place in Kyle’s own store — an $80 gold rose purchased by an extremely special couple with an inspiring backstory.

Says Kyle: “No matter what stage of the business you’re in, we all have the power to take in these simple, subtle, quiet moments that change people’s lives. We are privy to people’s most important and cherished moments and memories, which is what makes this the greatest business to be in.”

He concludes the podcast with a special wish for all jewelers. “I hope you take time this year and appreciate these moments as they come. May your 2019 be fruitful and blessed.”

Kyle Bullock is a fourth-generation jeweler who manages Bullock's Jewelry in Roswell, NM. He is also a best selling author, speaker and performer, and small business coach. To contact him, email him at [email protected].

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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