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Over the Counter

Podcast: Holiday Sales These Jewelers Will Never Forget

A small watch repair, done for free, provides a meaningful lesson and surprising reward.

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IN THIS SPECIAL HOLIDAY wrap-up episode of Over the Counter, fourth-generation jeweler Kyle Bullock of Bullock’s Jewelry in Roswell, NM, shares some of his favorite stories from the just-concluded holiday season.

These include the tale of a woman whose father brought her a merry Christmas surprise by finishing the payments on a special piece of jewelry that she hadn’t quite paid off on layaway; an anecdote about a small watch repair service, provided for free, that provided a meaningful lesson for a young boy and an unexpected reward for a helpful jeweler; as well as the most memorable holiday sale that took place in Kyle’s own store — an $80 gold rose purchased by an extremely special couple with an inspiring backstory.

Says Kyle: “No matter what stage of the business you’re in, we all have the power to take in these simple, subtle, quiet moments that change people’s lives. We are privy to people’s most important and cherished moments and memories, which is what makes this the greatest business to be in.”

He concludes the podcast with a special wish for all jewelers. “I hope you take time this year and appreciate these moments as they come. May your 2019 be fruitful and blessed.”

Kyle Bullock is a fourth-generation jeweler who manages Bullock's Jewelry in Roswell, NM. He is also a best selling author, speaker and performer, and small business coach. To contact him, email him at [email protected].

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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