Over the Counter

Podcast: Holiday Sales These Jewelers Will Never Forget

A small watch repair, done for free, provides a meaningful lesson and surprising reward.

Published

6 years ago

January 9, 2019

Kyle Bullock

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IN THIS SPECIAL HOLIDAY wrap-up episode of Over the Counter, fourth-generation jeweler Kyle Bullock of Bullock’s Jewelry in Roswell, NM, shares some of his favorite stories from the just-concluded holiday season.

These include the tale of a woman whose father brought her a merry Christmas surprise by finishing the payments on a special piece of jewelry that she hadn’t quite paid off on layaway; an anecdote about a small watch repair service, provided for free, that provided a meaningful lesson for a young boy and an unexpected reward for a helpful jeweler; as well as the most memorable holiday sale that took place in Kyle’s own store — an $80 gold rose purchased by an extremely special couple with an inspiring backstory.

Says Kyle: “No matter what stage of the business you’re in, we all have the power to take in these simple, subtle, quiet moments that change people’s lives. We are privy to people’s most important and cherished moments and memories, which is what makes this the greatest business to be in.”

He concludes the podcast with a special wish for all jewelers. “I hope you take time this year and appreciate these moments as they come. May your 2019 be fruitful and blessed.”

Kyle Bullock

Kyle Bullock is a fourth-generation jewelry store owner and a partner at TrainRetail.com. He works with long-time sales trainer Jimmy DeGroot to help jewelers all over the country grow their profits and their freedom through one-on-one coaching and team training. To contact him, email him at Kyle@TrainRetail.com.

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