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Over the Counter

Podcast: This Diamond Heist Simply Didn’t Make the Grade

A simple education in the 4 C’s would have told the thief that this was a bad idea.




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THIS MONTH, Over the Counter shares the story of one of the more poorly planned, under-rewarding diamond heists you’ll ever hear about. Let’s let host Kyle Bullock set up the episode: “When you sell valuable things, it’s not a matter of if, but when, a criminal will try to steal something from your cases, which is why safety and preparation should always be a top priority for jewelry stores. But in today’s story, the crime in question took place not in a jewelry store, but in a place that features even more unique and irreplaceable set of valuables. It also features a criminal who could have used, uh, a few tips before pulling off the heist of a lifetime.”

Kyle Bullock is a fourth-generation jeweler who manages Bullock's Jewelry in Roswell, NM. He is also a best selling author, speaker and performer, and small business coach. To contact him, email him at



Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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