Connect with us

Press Releases

‘Professionality’ Is a Made-Up Word, but It Captures What’s Important in Sales

Professionalism and personality are key characteristics of a good salesperson.




(PRESS RELEASE) Sometimes, accidental, made up, words say it all. In a recent morning meeting, our sales staff was asked what is one of the most important characteristics a salesperson can possess. The word PROFESSIONALITY popped up and it really does combine two of the most important traits of professionalism and personality everyone must convey whether in person or over the phone.  At GN Diamond, we strive to offer the best customer service in the industry and to be as professional as possible.  We go so far as to put smiley stickers on our phones to constantly remind ourselves that everyone wants to speak with another happy and positive person on the other end. It Is our hopes this new word may be easily adopted into your sales meetings and sales presentations as well.

Following this methodology, our morning think tank meetings discuss what obstacles or victories jewelers face on a daily basis, new trends in the marketplace, and improvements we, as a diamond, wholesale partner, can provide to help retailers make more sales.

These ‘Every Day’ Diamond Jewelry Looks Are Elegant and Versatile
Photo Gallery

These ‘Every Day’ Diamond Jewelry Looks Are Elegant and Versatile

Winners Circle: See Who Nabbed the 20 Top Spots in the 2023 AGTA Spectrum & Cutting Edge Awards
Photo Gallery

Winners Circle: See Who Nabbed the 20 Top Spots in the 2023 AGTA Spectrum & Cutting Edge Awards

31 Relatable Memes About Working Holiday Retail

31 Relatable Memes About Working Holiday Retail

Every month our CEO, Asaf Herskovitz, and Shane Decker, President of Ex-Sell-ence and one of the most reputable experts in the industry, offer a free webinar for all retailers and their employees to discuss hot industry topics, current events in the jewelry market and training tips.  The attendance level has been consistently high with a worthwhile question and answer period at the end of the 45 minute webinar.  Additionally, a taped recording is sent to all participants so they can share with colleagues. If there are any topics you would ever like discussed, do not hesitate to email us at or call us at 800-724-8810.   We will build these requests into our future sessions.

Convenient, Continuous Sales Training

With the GN Diamond Platform, training becomes an easy, ongoing process. Videos, webinars, and sales and marketing tools are regularly updated with the current best practices so you can keep your sales team sharp. Utilize our free sales trainers via Skype, facetime, google meets, etc to bring new hires up to speed. And refresh existing team members with inspirational 10-minute sessions to build confidence and enthusiasm.

The GN Diamond Platform is your secret weapon for training and equipping your sales team to create an in-store experience that far outshines any online retailer. The GN Diamond Platform is a comprehensive diamond sales tool featuring training videos and access to a professional sales trainer. By building on a solid foundation of customer insights and sales skills, independent jewelers can delight shoppers and increase their closing percentage starting today.


When you take advantage of all the GN Diamond Platform has to offer, you will unlock a point of difference in your sales team’s presentation, resulting in increased foot traffic, referrals, and sales.

Valuable training insights include:

  • How to sell on quality and value, not price point
  • How to clearly communicate the 4 C’s to customers
  • How to boost energy and enthusiasm every day
  • How to help salespeople adopt an ownership mentality
  • How to sell more add-ons
  • And much more.

So, continue your day with a smile and professionality  GN Diamond is open 7 days a week. Visit us at or call us at 800-724-8810.



When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

Promoted Headlines

Most Popular