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‘Professionality’ Is a Made-Up Word, but It Captures What’s Important in Sales

Professionalism and personality are key characteristics of a good salesperson.




(PRESS RELEASE) Sometimes, accidental, made up, words say it all. In a recent morning meeting, our sales staff was asked what is one of the most important characteristics a salesperson can possess. The word PROFESSIONALITY popped up and it really does combine two of the most important traits of professionalism and personality everyone must convey whether in person or over the phone.  At GN Diamond, we strive to offer the best customer service in the industry and to be as professional as possible.  We go so far as to put smiley stickers on our phones to constantly remind ourselves that everyone wants to speak with another happy and positive person on the other end. It Is our hopes this new word may be easily adopted into your sales meetings and sales presentations as well.

Following this methodology, our morning think tank meetings discuss what obstacles or victories jewelers face on a daily basis, new trends in the marketplace, and improvements we, as a diamond, wholesale partner, can provide to help retailers make more sales.

14 Innovative Showcase Strategies That Will Make Your Mind Whir [Photo Gallery]
Photo Gallery

14 Innovative Showcase Strategies That Will Make Your Mind Whir [Photo Gallery]

20 of the Funniest ‘The Jeweler’ Cartoons of All Time
Photo Gallery

20 of the Funniest ‘The Jeweler’ Cartoons of All Time

8 Jewelers Get Creative When Promoting Wedding Sales [Photo Gallery]
Photo Gallery

8 Jewelers Get Creative When Promoting Wedding Sales [Photo Gallery]

Every month our CEO, Asaf Herskovitz, and Shane Decker, President of Ex-Sell-ence and one of the most reputable experts in the industry, offer a free webinar for all retailers and their employees to discuss hot industry topics, current events in the jewelry market and training tips.  The attendance level has been consistently high with a worthwhile question and answer period at the end of the 45 minute webinar.  Additionally, a taped recording is sent to all participants so they can share with colleagues. If there are any topics you would ever like discussed, do not hesitate to email us at [email protected] or call us at 800-724-8810.   We will build these requests into our future sessions.

Convenient, Continuous Sales Training

With the GN Diamond Platform, training becomes an easy, ongoing process. Videos, webinars, and sales and marketing tools are regularly updated with the current best practices so you can keep your sales team sharp. Utilize our free sales trainers via Skype, facetime, google meets, etc to bring new hires up to speed. And refresh existing team members with inspirational 10-minute sessions to build confidence and enthusiasm.

The GN Diamond Platform is your secret weapon for training and equipping your sales team to create an in-store experience that far outshines any online retailer. The GN Diamond Platform is a comprehensive diamond sales tool featuring training videos and access to a professional sales trainer. By building on a solid foundation of customer insights and sales skills, independent jewelers can delight shoppers and increase their closing percentage starting today.


When you take advantage of all the GN Diamond Platform has to offer, you will unlock a point of difference in your sales team’s presentation, resulting in increased foot traffic, referrals, and sales.

Valuable training insights include:

  • How to sell on quality and value, not price point
  • How to clearly communicate the 4 C’s to customers
  • How to boost energy and enthusiasm every day
  • How to help salespeople adopt an ownership mentality
  • How to sell more add-ons
  • And much more.

So, continue your day with a smile and professionality  GN Diamond is open 7 days a week. Visit us at[email protected] or call us at 800-724-8810.



Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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