Remember the old Kool & The Gang song, “Celebration”? Da da da da, dum dum dum dum … YA-HOO! That’s how I feel about this issue....
From aged inventory to stale marketing, toss out what’s old to move ahead.
EVERY FAMILY has that one weird relative — the one you most look forward to seeing every holiday season because they always have the best stories,...
Find new ways to wow your engagement and wedding clients in this issue This article originally appeared in the September 2016 edition of INSTORE. Welcome to...
The epic eighth installment of our trade show starts April 17 This article originally appeared in the April 2016 edition of INSTORE. Welcome, welcome, to our...
Memorable experiences and professional milestones top jewelers’ lifetime to-do lists.
If they’re in your store, they want to buy, but each requires a different approach This article originally appeared in the November 2015 edition of INSTORE....
When it comes to selling wedding jewelry, it pays to be open-minded.
This year’s America’s Coolest Stores showcase spaces that are pretty and practical BY EILEEN MCCLELLAND This article originally appeared in the August 2015 edition of INSTORE....
Learn to love your inner bean counter BY EILEEN MCCLELLAND This article originally appeared in the March 2015 edition of INSTORE. I admit, when it comes...
Retail champions prove that with great power comes great jewelry BY TRACE SHELTON When I was a kid, I fell in love with superheroes. Spider-Man, Iron...
Last-minute efforts can tip the holiday sales scales. BY TRACE SHELTON Your store won’t have the “it factor” this holiday season unless you dot your Is...
EDITOR’S NOTE A new perspective on social media could yield holiday magic. BY TRACE SHELTON Published in the September 2014 issue It’s a touchy subject —...
EDITOR’S NOTE Their inspiration comes not so much from where they are now but how they got there. BY EILEEN McCLELLAND Published in the August 2014...
Use your down time strategically, and you could set yourself up for a strong fourth quarter.
EDITOR’S NOTE All stores can stand to learn from those who depend on seasonal business. BY EILEEN McCLELLAND Published in the March 2014 issue For this...
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