Kenny Gordon wants a supplier’s word. HAS THIS EVER happened to you? Recently, my supplier gave me its word it didn’t support or sell online. Yet,...
You’ve got a customer who’s overly focused on the weight of a diamond ? overlooking other important things like color, clarity, cut and (especially) their budget....
In the first column of a special series, Alfredo Molina tells the secrets of creating luxury experiences for your customers. selling luxury goods is a question...
GEORGE GERSHWIN WROTE great music. At the first rehearsal of Rhapsody in Blue in 1924, the clarinet player played the first notes of the piece as...
WHIP OUT YOUR data sheets, it’s time again to see how you measure up against Joe Average?Jeweler. Monthly figures are below. Our highlight category for July...
Not all price objections are created equal. For instance, two customers may both say about an item, “Man, that’s a lot of money.” But one says...
First part of three-part series: To be in the Top 25% for efficiency in all areas will help you earn the most money.
Average inventory levels, calling customers “sweetie”, and the pros/cons of moving off the beaten path. [h3]Inventory should be about half of annual sales]/h3] [dropcap cap=Q.][h4][b]Do you...
Taking in repairs may be "part of the job" is part of their job," but it's still making you money and building relationships with future customers.
MOMENT OF TRUTHGive An Experience McDonald’s? Customer service? Experience? That’s right. Ken Blanchard, author of Raving Fans, likes to cite the example of a McDonald’s that...
Give people A PLACE THEY CAN BE PROUD OF, and they will repay you with hard work and loyalty We hear it all the time from...
JIM SAYLOR JEWELERS, KAPAA, HI JUST IMAGINE WHAT A WEEK in your life would be like on the Hawaiian island of Kauai. Evenings at the beach. An...
Have your say as a member of our “Show Squad.” By now, you’ve probably heard that we at INSTORE are planning a trade show, to...
I know a lot of jewelers who never shop their competition. I’d like them to consider this. A plumber came into my store the other...
LOOKING FOR A yardstick? You’re in luck. Instore has teamed up with the The Edge Retail Academy to provide readers with monthly benchmarking figures they can...
Emboldening shy salespeople, confusing newspaper advertising rate cards, building participation in role-playing exercises, and more. [h3]Shy salespeople can eke good information out of customers[/h3] [dropcap cap=Q.][h4][b]Last...
Know when and how to use grading reports in your sales presentations. They can be a great partner, with the right kind of customer.
Highly seasonal sales patterns can make running a jewelry store a perilous affair. The key to survival is knowing how to measure cash flow.
Left to run itself, your shop will descend into chaos. A supervisor can ensure calm reigns, customers are kept happy, and the dollars flow.
Sales are stable, but you'd like to see more customers coming in? Shane Decker can help.
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