Why do clients frequent your store instead of others?” That is the million-dollar question. Why do clients frequent your store instead of others?” That is the...
In the fifth and final step of GAP Analysis, you'll learn to measure your progress toward your sales and profit goals for your store.
Inclusions? Think of them as beauty spots. You wouldn't dare think of asking Elizabeth Taylor to have hers removed.” —————————————————— The idea is to challenge people's assumptions of...
I have a theory. The best clients can often be made from the biggest mistakes. Penicillin was a mistake, Velcro was a mistake. So was the...
GET IN YOUR CUSTOMER’S HEAD A recent New York Times article about the persuasive power of mimicry cited the example of legendary auto-parts salesman Veldon Smith....
Setting key expectations for your employees instead of creating rules and regulations will prompt them to want to perform better. I’m told that many companies maintain...
AKS JEWELRY OF NEW YORK, WOLCOTT, NY WHEN ANN SKOWRON TAKES her work home with her, she doesn't need to go far. The jeweler lives on the...
WHY IT'S TRUE A customer says, “I think my watch needs a new battery; can you fix it?” Your answer: “No problem.” Not only do we hear...
Bad economic news can inspire good habits. If I were a jeweler … (cue swirly Brady Bunch dream sequence effect.) If I were a jeweler,...
Sleep better at night, knowing you won't run into cash-flow troubles with some simple predictions and a little bit of forecasting.
Acting defensively will only hurt your chances of survival. Now is the time to start playing offense in your business mind-set.
Getting gold refined, alternatives to cutting your prices, and jewelry inventory software for Macs. [h3]Check spam laws before sending e-mail promotions[/h3] [dropcap cap=Q.][h4][b]What’s the deal with...
Organize your process for repair drop-offs and pick-ups, and your customers, jewelers and bottom line will thank you for it.
The second edition of our poll is bigger and better.
Part 4 of 5: David Brown helps you calculate return on investment.
A job candidate has to fit the store’s culture, says Jack Mitchell. IF YOU WANT TO build a Niceness Hugging Culture, it helps a lot —...
WHAT ARE THE ODDS of actually finding the one person you are right for? You meet 20 people of the opposite sex in your lifetime with...
Lashawn Bauer puts the industry under his microscope, and doesn't like what he sees.I AM ANGRY, and I have been for 25 years. For a quarter...
WHY IT’S TRUE When does a piece of fine jewelry which looked very appealing in a vendor’s display at a jewelry show become a dog in...
Plus, how to use a recession to find better talent.
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