A few good ideas stand up to the test of time HARD TO BELIEVE it was five years ago that, after two months of grunting and...
The holidays are coming and it’s time to sell BREATHE DEEP, everybody. It’s November, and your sleepy little business is about to wake up, screaming. Anyway,...
Just hear those sleigh bells jingling, ring-ting-tingling, too. And if you don’t hear them, you should. They should be getting louder every day. The holidays are...
Figure your expenses to the minute for a full picture, says Jeff Unger.
Great way to get a man’s attention during a sales pitch is to say the words: ?One thing women really like is …? WHY? Most men you’ll see...
EVERYONE KNOWS there are two sides to every coin. In other words, everything has a flip side. It’s funny that we don’t understand that about ourselves...
Whether it involves 300-pound linemen or fine jewelry, it’s the same retailing game, says Jeff McCandless.THIS IS NOT a pep-talk. Don’t get out your pom-poms, and...
TRUTH #5 WHY IT’S TRUE: Ever been to one of those restaurants where they cook the meal at your table? Watching the guy cook my steak,...
After 5 years, INSTORE’s still smokin’ ? I’m not AN ADMISSION: this is a little bit of weird month for me. A recent physical examination confirmed...
This month’s big lead story is worth the effort MOST OF YOU won’t actually read the lead story in this month’s issue. And, you know what,...
This summer, when we commissioned MVI Marketing’s Jewelry Industry Opinion Council to conduct a survey of American jewelers on the U.S. trade publications, we weren’t sure...
Reps are struggling, says our columnist.
A customer calls with a complaint or question. You’re not ready to respond, but promise that you will. Don’t tell them to call you back. Instead,...
Selling jewelry is all about emotion, says Ron Kruse. And radio is the perfect way to create it, if you take the right approach. How can...
Camille Brown shows how a combination of the right insurance and aggressive risk management can boost your store. IRS AUDITS. Root canal. Most jewelers regard insurance...
WHY IT’S TRUE Business cards are often given to the customer who needs to ?think it over.? Not only is this card given freely to the...
Keys To Selling TRUTH #4 WHY IT’S TRUE: Salespeople face challenges every day such as closing a high ticket item, trying for add-on sales, or calling...
Forget big ideas ... now it's time to SELL!
It's the only way to create your own very own cool store.
In this month’s lead feature in Instore, we did extensive interivews with some of America’s most successful jewelry salespeople ? doing our best to get inside...
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