Shane Decker shows you how to prove diamonds are underpriced, in the first of a two-part series.
LET’S GO BACK TO THE VERY BEGINNING… IN LIFE, we all start the same way ? bald, nude and crying. And you know what, it’s pretty...
So you want to be a television star? Michael Fruchtman has five tips for getting better value for your money. SCENARIO: You’ve got a commercial that...
Just the FAQ's, ma'am. Michelle Rahm answers commonly-asked questions on credit-card crimes.
Four fresh ideas to better your business [componentheading]MUST-SEE WEBSITE[/componentheading] A9.com, the new search engine from the folks who brought you Amazon.com. The website includes a virtual...
If you really want to be a superstar sales manager, stop trying to do everything. Shane Decker shows you how to share the load.
David Geller fires up QuickBooks, and shows you the first steps towards organizing your store's accounts.
Four fresh ideas to better your business [componentheading]SPECIAL PACKAGES[/componentheading] In the same way home electronics companies offer special “living room” packages (including big screen TV, DVD,...
No man is an island on the sales floor, says Shane Decker. You need teamwork to seal the deal.
David Geller shares the secrets of organizing your books to show what areas of your business are really making money.
Four fresh ideas to better your business [componentheading]INCREASE WEB TRAFFIC[/componentheading] Want web traffic? Here’s a strategy used (very, very) successfully by American Express to draw surfers....
The sale is closed. So your job's finished, right? Wrong, says Shane Decker, it's just beginning.
If you're not recording values when taking in a customer's jewelry, you could be in for an expensive lesson, says David Geller.
Energize your holiday sales by giving electronics to your store's highest sellers, suggests David Geller. Would you spend a measly $1,594.95 to have a fabulous Christmas?
Instore presents four ideas for better business [componentheading]PERSONA GIFT CERTIFICATES[/componentheading] Looking for gift certificates for your staff? Try Giftcertificates.com, which offers gift certificates directly from several...
“ALL MY CUSTOMERS care about is price.” Sound familiar? In all my years of working with jewelers, I don’t think I’ve heard a more commonly-used excuse...
A male customer is checking out engagement rings and is balking at the prices. He says he thinks he can get a better price on the...
The holidays mean more lost opportunities than any other season, says Shane Decker.
Instore presents ideas for better business [componentheading]NAME TAGS ARE IMPORTANT[/componentheading] It’s networking season. Which means it’s the perfect time to invest a few bucks in a...
LINETIME [h4][b]A male customer is dithering on a purchase for his wife (or girlfriend). You ‘ve gotten to know each other a bit, and you know...
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