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It’s called AIDA.

There’s a formula for creating powerful ads, and it’s called AIDA, says marketing specialist Jim Ackerman.

It stands for Attention, Interest, Desire, Action.

In the video below, he explains each of these elements. Master them and your ads are sure to lead to sales, Ackerman says.

 


JIM ACKERMAN is a renowned marketing speaker and author. Find details on his programs for jewelers at www.jewelersmarketinggems.com. Contact him at (800) 584-7585 or [email protected].

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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