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IT’S EASY TO do things on autopilot when you’re selling jewelry, especially during busy times of the year.

But it’s important to stay in the now and connect with your custmers. As jewelry store training expert Jimmy DeGroot explains in today’s video, this can reduce chaos in your business and help you make more sales.

DeGroot recommends asking one particular question.

Watch the video:

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Windsor Jewelers: Building for Tomorrow with Wilkerson

After 43 years in the jewelry industry, Windsor Jewelers' President Rob Simon knows the value of trusted partnerships. When planning a store expansion in Winston-Salem, North Carolina, he turned to Wilkerson to transform existing inventory into construction capital. "There have been very few companies I've dealt with that I totally trust," Simon shares. "Wilkerson understands their success is 100% based on your success." The partnership enabled Windsor to fund new showcases and construction while maintaining their position as their community's premier jeweler. For Simon, the choice was clear: "Over the years, I've been abused in every direction there is by different people in this industry, so I know what to avoid. One company not to avoid is Wilkerson."

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