Connect with us

Buzz Session

The Easiest Sales in All Jewelry Retail? The Brain Squad Tells

See what type of sales jewelers find to be simplest.

mm

Published

on

The Easiest Sales in All Jewelry Retail? The Brain Squad Tells

Independent jewelry retailers have a lot to complain about when it comes to selling certain types of shoppers (the Internet comparer, the price-gouger, the unreasonable demander, etc.).  But then again, some sales are almost too easy.  Here’s what our Brain Squad had to say about the easiest sales out there.

  • Someone who comes in with his or her family that has shopped with you for years. It’s almost automatic. — Michael Kanoff, Michael’s Jewelers, Yardley, PA
  • Flash sales have been working pretty good lately. Trying to post something weekly. — Albert Yocom, Yocom Jewelry, Marceline, MO
  • Last-minute shoppers (men). They have to have something, don’t want to price shop, don’t want to have to go to more than one store to look. In, out, wrapped, voila! — Elysia Demers, Barnhardt Jewelers, Spencer, NC
  • A watch battery because time has literally stopped and we can make it start again. — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Earrings. They don’t have to “fit”! — D. Robert Smith, Dancing Raven Stoneworks, LLC., Durango, CO
  • The emotional one they have been thinking about for a long time, like a Rolex. — Natasha Henderson, Saxon’s Fine Jewelers, Bend, OR
  • A Baby Boomer man buying a gift for his wife or significant other. He has the money and is comfortable spending it on a gift of jewelry. — Laura Sipe, JC Sipe Inc., Indianapolis, IN
  • The guy holding our ad saying “this is what she wants.” — Theresa Namie, Stephen Vincent Design, Minneapolis, MN
  • Estate — good quality for less. — Kas Jacquot, Kas A Designs, Jefferson City, MO
  • I keep a notebook with the names and jewelry desires of many local women. When their men come in, it is easy to show them their love’s choices. It has not failed me in 30-plus years. — James Doggett, Doggett Jewelry, Kingston, NH
  • A chain to go with pendant purchase. — Jeff Weintrop, The Silver Lady, University City, MO
  • The man in the doghouse. — Tim Bodis, Diamond Designs by Bodis, Rice Lake, WI
  • Very large pieces, over 100 grand are so easy — when you get them. I have had four in my over 30 years in the business. — Alan Perry, Perry’s Emporium, Wilmington, NC
  • Our best sales are generated from our ongoing 12-month wish list. Most times we contact the customer by phone, email or text and have the gift wrapped when they arrive — seamless and very much appreciated by our clients! — Mark Kasuba, M. Edward Jewelers, Pittsfield, MA
  • Women’s self-purchase of designer jewelry in the $500-$1,000 range. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • The “I forgot her birthday/our anniversary” shopper. They always walk in five minutes before closing on their way home and absolutely have to find something. Diamond studs and classic pendants are usually the winner. — Jennifer Farnes, Revolution Jewelry Works, Colorado Spring, CO
  • Second marriage older guy in his 70s. — Greg Raskin, Raskin’s Jewelers, Presscott, AZ
  • Guy walking in with a picture from Pinterest or Instagram. — Chuck Jacobson, International Diamond, Adrian, MI
  • Custom. Trust is not an issue and it’s not as price sensitive as a finished piece from the showcase. — Mike Doland, Doland Jewelers, Dubuque, IA
  • Easiest, so often ignored/not thought about (at your peril): Wedding bands to a couple who already purchased the engagement ring from you. It’s a no-brainer: you know they need them. Follow up, ask for the sale. — Kim Hatchell, Galloway & Moseley, Sumter, SC

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Advertisement

SPONSORED VIDEO

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Facebook

Latest Comments

Most Popular