Connect with us

Press Releases

WJA Announces Free Marketing Kit for ‘March is Me Month’ Campaign

The goal is to empower women to purchase jewelry for themselves.

mm

Published

on

(PRESS RELEASE) The Women’s Jewelry Association’s “March is Me Month” promotional initiative centers around the power and celebration of women. With a grant from the JCK Industry Fund, the campaign assets are now available free of charge for the first 250 WJA members who sign up for the marketing kit on WJA’s website through March 31, 2021.

“With generous support from the JCK Industry Fund, WJA will be able to offer our comprehensive marketing assets to emerging designers and more members that otherwise might not have been able to participate in the campaign. We are so pleased to share the opportunity to celebrate March is Me Month, and to empower more women through this grant!” says Jennifer Markas, WJA’s executive director.

Here Are 4 of the Top Jewelry Trends of the Year [Photo Gallery]
Photo Gallery

Here Are 4 of the Top Jewelry Trends of the Year [Photo Gallery]

45 Irrepressible, Talented and Visionary Designers Featured in New Book
Photo Gallery

45 Irrepressible, Talented and Visionary Designers Featured in New Book

44 Jewelry Memes Sure to Give You a Laugh [Updated]
Photo Gallery

44 Jewelry Memes Sure to Give You a Laugh [Updated]

The purpose of the campaign is to empower women to purchase jewelry for themselves. While the rise of female self-purchase has occurred over the past decade, women still hesitate to celebrate themselves with a fine jewelry purchase. The Women’s Jewelry Association encourages members to participate in this national campaign alongside some of the biggest names in the trade—jewelry, watch retail, and manufacturing—including American Gem Society, Ben Bridge Jeweler, Citizen Watch America, Day’s Jewelers, Fred Meyer Jewelers, Forevermark, Garfield Refining Co., Natural Diamond Council, Prime Art & Jewel Inc., Reeds Jewelers, Smiling Rocks, Signet, and Stuller.

WJA sees this as a chance for individuals to participate in a historical industry-wide initiative celebrating women’s empowerment during Women’s History Month in March and International Women’s Day on March 8th. The campaign, including in-store advertising and social media promotions, will play out from February 15, 2021, through March 31, 2021.

“Our campaign is all about women treating themselves to jewelry—they deserve it!” says WJA President Jacqueline Cassaway.

How can you be part of March is Me Month? WJA encourages its members to sign up for the marketing kit that includes branding, taglines, and logos developed for the campaign by Richline Group, a wholly owned subsidiary of Berkshire Hathaway, and brand their content for the month using the March is Me Month material.

Advertisement

Branding content could include an individual jewelry designer adding the March is Me Month logo to their personal materials, and sharing and selling their jewelry on social media with the message of women’s empowerment and self-purchasing that the March is Me Month campaign focuses on. The campaign’s hashtags include  #MarchIsMeMonth #CelebrateYou, #LiveBeautifully, and #WomensJewelryAssociation. WJA members are welcome to repost and reshare content that WJA will be posting on all social media and internal channels.

To access and download the materials, WJA members can visit: marchismemonth.

To join WJA and gain access to the materials, click here.

Questions about how to join the “March is Me Month” campaign or the Women’s Jewelry Association can be directed to WJA Executive Director Jennifer Markas at jennifer@womensjewelryassociation.com.

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular