Manager's To Do

Here’s Your Manager’s To-Do List for This Holiday Season

Tips to improve your marketing strategy, staff enthusiasm, sales and more.

Published

6 months ago

November 7, 2023

INSTORE Staff Instore November 2023 Issue

Here’s Your Manager’s To-Do List for This Holiday Season

Dec. 3-9

SALES FLOOR When the going gets tough, everyone can do with a few well-chosen words to stoke the embers. Prepare fridge quotes, inspirational emails and some rocking tunes to get everyone in the mood every day for the next three weeks.

TECH Up your email rate. If you normally send one a month to your list, send as many as four in December to ensure they’re seen.

STAFF Give each employee time for a dinner once a week with his or her family. Send a thank-you note with a bottle of wine to their “significant others.”

PACKAGING Have a sample of one of your branded shopping bags visible so shoppers know they will get a nice bag with their purchase. Ditto for any holiday wrapping paper or boxes.

Dec. 10-16

ADVERTISING Keep staff updated on your advertising, so when someone asks for “that ring they saw on your Facebook page,” your salesperson knows what he’s talking about.

MARKETING If your holiday season needs a late boost, consider a micro-influencer (fewer than 100K followers) to help get the word out in your local market. They work fast (posting almost as soon as they get your product in their hands) and can target a niche audience.

DISPLAYS Tweak your window displays. Move things around and highlight different categories (especially key price point jewelry). To window shoppers, it sends the message that you have a wide range of merchandise that is moving quickly.

Dec. 17-23

MERCHANDISING The last-minute men are on their way. Brainstorm gift ideas with your staff (perhaps specific products or price points that have hit the sweet spot this season). Then create a “Holiday Favorites” display case to help procrastinators speed up their gift choices.

HEALTH The excitement of the holidays can make it difficult to fall asleep despite how tired you might be. Dr W. Christopher Winter of the Martha Jefferson Hospital Sleep Medicine Center suggests you spray lavender oil on your pillow. It will make you go to sleep faster, sleep more deeply and wake up fresher, he told Men’s Health.

OPERATIONS Dec. 23, the final Saturday before Christmas, may well be the biggest shopping day of the year. Go over your plans for staffing, stock and hours.

Dec. 24-30

DECORATIONS Did you see an adorable reindeer lawn ornament but didn’t want to splurge? Or did a towering inflatable Santa strike your fancy? The weeks after the holiday are an ideal time to shop for next year’s decorations.

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

click to Comment(Comment)

Up Next

Give Customers a Sneak Peek of What Lies Ahead in 2024, and More To-Dos For January

Don't Miss

Pick Up a Light Cube, Record a New Phone Message and More To-Dos Ahead of the Holidays

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”