Connect with us

David Squires

Cooling Off

Published

on

IT’S THE HOTTEST MONTH of the year, and that means one thing: it’s time to think cool. Yep, it’s Instore’s third annual ?America’s Coolest Stores? awards issue, and we’ve got to say, this particular edition is cooler than a polar bear’s toenails. We’ve got more pages, more pictures, and more revealing insights from our panel of expert judges than ever. (Thanks, guys!) We’re sure you’ll find loads of ideas to improve your store.

We’re even bringing you the true secret of creating a cool store ? which you can find on page Page 54, in a column from Ruth Mellergaard and Keith Kovar of Grid/3, a New York City-based design firm. The secret, in short, is to be yourself. The fact is, there’s nothing less cool than a retailer who’s trying to be something they really aren’t. And there’s nothing more cool than one whose store truly expresses him or herself.

And we’ve come across no store this year that better expresses the owner’s personality than this year’s ?America’s Coolest Store? ? Wattsson & Wattsson Jewelers in Marquette, MI, where the highlight has become veritable tourist attraction, a natural-history museum styled to look like a gold mine. 

Of course, being yourself isn’t exactly a guarantee of cool. (After all, there are a lot of people out there whose true selves are most honestly expressed by watching the World Wrestling Federation in a dirty undershirt while munching on a ham sandwich.)

Come to think of it, maybe there is some possiblity for a wrestling-themed jewelry store. Ambient noise: roars, grunts and howls of pain. Life-sized mannequins of famous wrestlers holding ring displays, threatening customers ?You’re going down!? as they pass. Maybe even a big wrestling ring in the center, where male customers can grapple with the owner to get 10% off their engagement ring purchases.

Insane? You bet! Cool? You know, for some people, it would be. Hey, I’d go there…at least for the free ham sanwitches. 

Advertisement
Wishing you the very best business …

David Squires

David Squires is the Group Editorial Director of SmartWork Media. He believes that the first role of business media is to inspire readers.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular