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AS FASCINATING as INSTORE’s annual Big Survey is in terms of compelling data and revealing business trends, it’s equally inspirational for the stories freely shared by you, our readers.

In the survey responses, you’ll read tales of courage, regret, loss and love. Readers share the things they wish they’d known when they were younger, stories of their greatest sacrifices, life philosophies, and much more.

Our readers’ honesty and vulnerability impress me. The fact that you’re willing to share your secrets — both professional and personal — with your fellow jewelers gives me hope for the future of independent jewelry retailers.

I’m similarly inspired by the recently created Facebook group called Jewelers Helping Jewelers. All-around jewelry dynamo Aleah Arundale of Olympian Diamonds in Chicago launched the page out of a desire to offer “a group for everyone, with no rules or fees.” As of early September, the group had over 1,000 members after only two months. Anything goes, from seeking advice on appraisals, equipment, designs or even selling your store to posting funny stories and job listings. It’s a delightful forum that embodies the spirit of sharing, and I hope to see you there.

If you’re not a member of our own group of jewelers who share, INSTORE’s Brain Squad (see story on page 86), or you didn’t take our Big Survey this year, please consider joining up and taking it next year! (Sign up for the Brain Squad here.)

We can all learn a lot from each other.

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Happy to be on board, and hope you enjoy the issue!

Trace Shelton
Editor-in-Chief, INSTORE

[email protected]

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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