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AS FASCINATING as INSTORE’s annual Big Survey is in terms of compelling data and revealing business trends, it’s equally inspirational for the stories freely shared by you, our readers.

In the survey responses, you’ll read tales of courage, regret, loss and love. Readers share the things they wish they’d known when they were younger, stories of their greatest sacrifices, life philosophies, and much more.

Our readers’ honesty and vulnerability impress me. The fact that you’re willing to share your secrets — both professional and personal — with your fellow jewelers gives me hope for the future of independent jewelry retailers.

I’m similarly inspired by the recently created Facebook group called Jewelers Helping Jewelers. All-around jewelry dynamo Aleah Arundale of Olympian Diamonds in Chicago launched the page out of a desire to offer “a group for everyone, with no rules or fees.” As of early September, the group had over 1,000 members after only two months. Anything goes, from seeking advice on appraisals, equipment, designs or even selling your store to posting funny stories and job listings. It’s a delightful forum that embodies the spirit of sharing, and I hope to see you there.

If you’re not a member of our own group of jewelers who share, INSTORE’s Brain Squad (see story on page 86), or you didn’t take our Big Survey this year, please consider joining up and taking it next year! (Sign up for the Brain Squad here.)

We can all learn a lot from each other.

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Happy to be on board, and hope you enjoy the issue!

Trace Shelton
Editor-in-Chief, INSTORE

[email protected]

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].

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SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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