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GN Diamond Launches Diamond Hunt

Welcome shoppers back to your store with personalized customer experience.

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(PRESS RELEASE) As pandemic restrictions are eased, independent jewelers are seeing eager shoppers return to their stores. While social distancing prevents sales teams from going completely back to “normal,” they can once again take advantage of their most powerful sales tool: the in-person presentation.

How jewelry store owners handle this current transition will leave a lasting impression on new and repeat customers alike. It’s important to be attentive and helpful and deliver an engaging and interactive presentation. At the same time, you need to show customers you care by maintaining a pristine showroom and friendly physical distance.

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INSTORE Online Jewelry Week 2: Get All the Session Replays Here!
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INSTORE Online Jewelry Week 2: Get All the Session Replays Here!

The key to a successful reopening is to remember that the individuals entering your store have been changed by the pandemic in ways big and small. Welcome them back thoughtfully and tailor your presentations to their new realities.

Embrace Digital Tools for Safe In-Store Sales

Over the last several months, some customers had to celebrate life milestones under quarantine. Others have been planning for future events in the midst of great uncertainty. Some customers have deepened their online relationship with your brand after receiving your emails or following you on social media. Others did not engage with you digitally, but used the time to research diamonds online so they could be prepared to buy. Either way, shoppers are rushing back to stores for all the benefits of buying offline: a personalized experience, expert guidance, and confidence in their purchase.

To meet — and dazzle — customers where they are, use digital sales presentation tools that preserve social distance while offering a compelling, multisensory in-person experience. Diamond Hunt, GN Diamond’s online loose diamond database that clients can browse in-store, is designed to empower your sales team to do just that.

Diamond Hunt can be customized to your branding and markups, and seamlessly integrated with your website. And it goes far beyond any online diamond buying experience, allowing shoppers to see each diamond’s singular characteristics in up-close, interactive detail.

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  • Demonstrate light performance. Easily explain the cost differences of individual stones by showcasing their brilliancy and brightness. Diamond Hunt provides third-party grading to compare the often subtle differences between diamonds.
  • Access V360 videos. Diamond Hunt replaces the frustrating loupe and tweezers approach with a 360 degree view of each loose diamond, displaying its natural features with utmost clarity.
  • Give added value with Gemprint. Gemprint, which records the unique “fingerprint” of each diamond, is recognized by most insurance companies.
Diamond Hunt is Free and Easy to USe

All of the tools created by GN Diamond, including the Diamond Hunt digital sales presentation platform, are offered for free to help you accelerate sales and nurture repeat clients. The platform is intuitive to learn and GN Diamond provides ongoing training and support so you can take full advantage of every feature.

Visit www.gndiamond.com and contact GN Diamond to learn how to gain an in-store sales tool with a virtual listing of over $70 million in loose diamonds with your customized markups. Sales representatives are available seven days a week at [email protected].

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Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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