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Here Were the Top-Selling Jewelry Brands for January, According to Our Brain Squad

Rolex led the way.

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14K white gold diamond earrings (0.25 TCW), $499, gemsone.com
  • We can’t seem to keep Tru-Reflections by Gemsone earrings and pendants in our store. We seem to replace them every week. Great quality for the price point. — Stephenie Bjorkman, Sami Fine Jewelry, Fountain Hills, AZ
Top-selling vision brands in January

Rolex (4), Gabriel & Co. (3), Lafonn (3), Artistry (2), ELLE (2), Gemsone (2), Hearts On Fire (2), Maple Leaf Diamonds (2), Michou (2), Officina Bernardi (2), Rembrandt Charms (2), Stuller (2), Vahan (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in February.

  • Rolex timepieces are still strong. In fashion, John Hardy had a great month. Engagement rings rounded out our best category for January. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Customers have been coming in for wedding bands … lots of custom bands to make. We’ll take it! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Repairs and custom drove our sales for January. It seems like everything needs to be customized now so that it makes it personal and sentimental! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Surprisingly, pearls were the stars in January. I am seeing a return to the classic pearl choker with a simple diamond clasp. I have noticed clients being more knowledgeable, looking for ocean pearls vs. freshwater ones, white satin lined boxes for storage. One even checked every knot to be satisfied they were uniform. All things I typically lecture about, but lo and behold, most already knew what to do! I am liking these new knowledgeable clients; it makes sales so much easier. — James Doggett, Doggett Jewelry, Kingston, NH
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    The interest in lab-grown diamonds continues to grow among customers. We are surprised a bit as to their acceptance. — Alex Weil, Martin’s Jewelry, Torrance, CA

  • Hearts On Fire, Stuller (custom), Vahan and Coast Diamond. — Richard Frank, Goldstein’s, Mobile, AL
  • Ashi sterling and color, Lafonn, Les Georgettes inserts and bracelets, and Nambe sterling jewelry. — Karen Fitzpatrick, Harris Jewelers, Rio Rancho, NM
  • Gary Youngberg, Ames Silversmithing, Ames, IA
  • Our custom design keeps going strong. Leah Alexandra is also doing super for us. — Sandra Locken, Sarini Fine Jewellery, Vulcan, AB
  • Antwerp diamonds and inside/outside diamond hoops sold well! Also Michou and ELLE. — W.J. Smith III, Smith Jewelers, Franklin, VA
  • We are doing tons of repair. Two jewelers from two small towns within about a 20-mile radius of us closed last year, one in March and one in December. We are getting lots of work! — Cliff Yankovich, Chimera Design, Lowell, MI
  • With bad weather days, custom is keeping us going. Podium allows us to reach out to customers from our store phone numbers. Color is making more of a dent in our stores, not one specific color either, both precious and semi-precious. Slate and Tell does well for lower price point. Aspire is a great line by Berco for the price point. — Julee Johnson, Julee’s Jewelry, Mankato, MN
  • Antique and estate jewelry … particularly Victorian rings! — Patty Gallun Hansen, Dorothy Gallun Fine Jewelry, Cedarburg, WI
  • Custom jobs and bridal carried our month. We use Bellissima by Gemsone, and it’s streamlined our custom and made it much easier for the entire staff to sell custom. — Robert Mullen, Mullen Bros. Jewelers, Swanswa, MA
  • Rolex, Hamilton watches and Birks were our top three. — Rhonda Neary, Diamond Design, St. John’s, NL
  • Repairs were our top money take-in. We will be ordering more gold jewelry since we are expanding our case space for it. — Craig C. Curtis, Belfast Jewelry, Belfast, ME
  • Uno de 50 has been growing a new fan base almost every day. — mdash; Karen Hollis, K. Hollis Jewelers, Batavia, IL

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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These Are the Brands Our Brain Squad Was Reordering in December

Pandora led the way.

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Gabriel & Co. bridal is doing very well, along with their silver and 18K gold line. — James Stinson, Diamond Classics, McMinnville, TN

Top-selling jewelry brands in November

Pandora (5), Hearts On Fire (4), Rolex (4), Stuller (4), Gabriel & Co. (3), Ania Haie (2), ASHI (2), Bassali (2), Overnight Mountings (2), Sylvie Collection (2)

* Brands mentioned by at least 2 of 114 Brain Squad members when asked what they would be reordering in December.

  • Michou, Tracy Arrington and Ania Haie are doing amazing for us. The price points are fantastic, and we are not only selling as gifts, but we’re also selling one to the buyer too. — Shannon Akridge, Clater Jewelers Diamond Center, Louisville, KY
  • Kir and Cynthia Desser — bridge jewelry with great price points for self-purchasing women and gift-giving. Both designed and led by women. — Jessica Rossomme, Mucklow’s Fine Jewelry, Peachtree City, GA
  • Hearts on Fire needs almost no promotion as more people are repeat customers! They love the brilliance. Custom work, as always, is strong for us. — Kim Hatchell, Galloway & Moseley, Sumter, SC
  • Estate pieces are moving to new owners in a most pleasing fashion, kind of like when your brother-in-law finally vacates your guestroom. — James Doggett, Doggett Jewelry, Kingston, NH
  • For some reason, ruby jewelry was strong. In fact, all colored stone jewelry was strong, as we had several colored stone trunk shows that went well. Also, one-carat loose or simply mounted diamonds. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • To my surprise, lab-grown diamonds took off the week we put them in. Larger stones — one-carat and up — and a 55 percent gross margin! No ads, just showed them and bam! Times they are a-changing. — Alan Perry, Perry’s Emporium, Wilmington, NC
  • We posted a great close-up photo of a new 14K yellow gold oval 1.02-ct. set in a thin woven style shank and posed on top of a pumpkin. We said to “be thankful for the one you love this holiday.” We then sold a ton of engagement rings! Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • It was a bracelet month! Diamond bracelets, Vahan bracelets, John Hardy bracelets, and yellow gold bracelets. — Richard Frank, Goldstein’s, Mobile, AL
  • Estate jewelry and period pieces, mostly rings circa 1900 to 1940s, but still making a living on diamond engagement rings one-carat and up, mostly rounds. — Barry Fixler, Barry’s Estate Jewelry, Bardonia, NY
  • Repairs are what keep the doors open; we are known for good service at a great price. Our custom work is up also. It is always earrings that move fast, as everyone needs another pair to match something. We get most of our earring findings from Stuller and make them in the shop. — Sherrie Schilling Devaney, Sherrie’s Jewelry Box, Tigard, OR
  • Re-tapping and re-channeling! Everyone wanted their jewelry fixed for the holidays. — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO
  • Bridal and Daum crystal seemed to be the bright spot for November. — Marc Majors, Sam L. Majors, Midland, TX
  • Overnight Mountings, Frederic Duclos and Galatea. — Laura Mease, Measetique Jewels, Shawnee, KS
  • Pandora was up, Maple Leaf Diamonds, Hamilton and Citizen. — Amanda Lanteigne, Gold-n-Memories Ltd., Steinbach, MB
  • Tacori and Fana bridal. — Michael Rumanoff, Rumanoff’s Fine Jewelry and Design, Hamden, CT
  • Rolex, Patek Philippe, and large 5-plus carat diamonds. — Todd Broadbent, Clarkson Jewelers, Ballwin, MO
  • Allison-Kaufman color, ASHI, Sterling Reflections, and our estate case. — Karen Fitzpatrick, Harris Jewelers, Rio Rancho, NM
  • Hearts On Fire, Parade Design, Sylvie Collection and Lashbrook. — David Blitt, Troy Shoppe Jewellers, Calgary, AB
  • Huggies, hinged hoops. — Kelli Reinbold, Vernon Jewelers, Salina, KS
  • Large men’s bracelets! — Wadeana Beveridge, Community Jewelry, Brandon, FL

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Hot Sellers

The Hottest-Selling Jewelry From Last Month, According To The Brain Squad

Hearts On Fire took over the top spot.

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We recently brought in the line Ania Haie. Since introducing the line to our customers, we can’t keep it in stock. Very reasonably priced and great for gifts and add-on sales. — Shannon Akridge, Clater Jewelers Diamond Center, Louisville, KY

Top-selling jewelry brands in October

Hearts On Fire (6), Ania Haie (3), Gabriel & Co. (3), Pandora (3), Rolex (3), Allison-Kaufman (2), ArtCarved (2), Benchmark (2), Carla Corporation (2), Citizen (2), John Hardy (2), Lafonn (2), Lashbrook (2), Maple Leaf Diamonds (2), Shah Luxury (2), Stuller (2), Sylvie Collection (2), Vahan (2)

* Brands mentioned by at least two of 114 Brain Squad members when asked what they would be reordering in November.

  • Three-stone engagement rings are flying out the door! Many in yellow gold or two-tone. — Jen Hollywood, J Hollywood Designs, Chester Springs, PA
  • Engagement rings under $1,500. Gold from Royal Chain. Sterling anything! — Andrew Russakoff, Russakoff Jewelers, Skowhegan, ME
  • Believe it or not, 20-inch yellow gold rope chains for men are selling well. A few years ago, I couldn’t give them away, now I reorder every week! Also sold quite a few heavy men’s solid yellow gold link bracelets this month. — Shari Altman, B & E Jewelers, Southampton, PA
  • We carry a fixed pearl on a leather necklace and bracelet set from Janes Pearl World, retail $39. They are flying off the shelves. — James Stinson, Diamond Classics, McMinnville, TN
  • Diamond stud earrings! Everyone loves them and you can always need bigger! — Cathy Calhoun, Calhoun Jewelers, Royersford, PA
  • We sell Gabriel gold/diamond fashion. It appeals to them because of the price and design. All age groups seem to be attracted to it, so we like to sell it as it makes it easy. — Alisha Moore, Toner Jewelers, Overland Park, KS
  • Hearts On Fire: bridal and fashion! And custom bridal. — Kim Hatchell, Galloway & Moseley, Sumter, SC
  • The biggest sellers for October were 14K gold earrings from Carla Corp. Mostly hollow hoops of different sizes. — Joe Caron, Caron’s Jewelry, Bristol, RI
  • Fire Polish Diamonds. They are 300 percent more brilliant. Everyone loves them. Greatest change in diamond cutting in 100 years. Also a great add-on to recut the customer’s diamond. — Bill Jones, Sissy’s Log Cabin, Pine Bluff, AR
  • I think it’s time that jewelers realize that men also impulse-buy! We have had lots of men making self-purchases in our INOX brand. They also have amazing blue and red line designs, which represent first responders. Prices retail on average under $100! — Stephenie Bjorkman, Sami Fine Jewelry, Fountain Hills, AZ
  • Best-selling were unique gemstone jewelry! Graziela and Suzanne Kalan were the top designers in October. Price point $500-$7,500. The age of the purchasers varied from millennials to above 60. — Elizabeth Saba, Presley Co. Fine Jewelers, San Diego, CA
  • October was a great month for selling opals and diamond bridal. We are thrilled diamonds are still preferred, and we experiencing a real boost in selling engagement rings with oval- and pear-shape center diamonds set in yellow gold! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • We have already done well with several of the new items that will be featured in our upcoming Christmas flyer from the Berco Co. We recently added the Ania Haie line and have done relatively well with it, too. — James Sickinger, Sickinger’s Jewelry, Lowell, IN
  • We had a nice month with engagement rings. And not your typical cuts. Pear, marquise, radiant and emerald cuts seem to be popular right now. Color is slowly starting to come back and we moved a nice Mexican fire opal ring last week. — Marc Majors, Sam L. Majors, Midland, TX
  • We did great with engagement rings and matching diamond bands from Shah Diamonds’ Carizza collection. We are also doing a lot of custom work off of our Carizza alloy collection. We have also had a nice run of loose diamonds bought off the street and from GN Diamonds. — Dan Levinson, Ellis Jewelers, Concord, NC
  • Sylvie Collection bridal, custom and Southern Gates by Cargo Hold. — Doreen Vashlishan, Werkheiser Jewelers, Bethlehem, PA
  • Lab-grown engagement center stones. MUCH better margins, customers love the story and the savings. — Jeffrey Debs, Debs Jewelers & Gemologists, Philadelphia, PA
  • The fall John Hardy release has been well-received. We continue to have success with Gabriel & Co. and Hearts On Fire. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Hot Sellers

The Hottest Sellers of August, According to Our Brain Squad

Two companies tied for most mentions.

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We have a lot of customers that collect E.L. Designs, and August was a very good month for us with them. — Shari Altman, B&E Jewelers, Southampton, PA

Top-selling vision brands in August

Gabriel & Co. (6), Stuller (6), Pandora (4), Frederic Duclos (3), John Hardy (3), Allison Kaufman (2), Benchmark (2), Citizen (2), Hearts On Fire (2), Lafonn (2), Maple Leaf Diamonds (2), Rolex (2), Sylvie Collection (2)

* Brands mentioned by at least two of 114 Brain Squad members when asked what they would be reordering in September.

  • Lab-created diamonds got “hot” over a 10-day period; we sold seven diamonds over a carat, and six were lab-created. — Mark Clodius, Clodius & Co. Jewelers, Rockford, IL
  • Engagement rings with marquise diamond centers! — Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ
  • Forevermark, Lafonn, John Hardy. — Gene Poole, Hudson-Poole Jewelers, Tuscaloosa, AL
  • I have been using Stuller‘s Showcase to sell engagement rings. It is their inventory tied to my website with a markup that I choose. I don’t get much action on it from our website, but when I show people how easy it is to use, it works. Sometimes we find something while they are in the store, and sometimes they go home and search around. — Cliff Yankovich, Chimera Design, Lowell, MI
  • Alamea always, Kovel has picked up, estate jewelry is good, and a million repairs and custom. — Rick Nichols, Nassau Jewelry, Fernandina Beach, FL
  • Three-stone engagement rings are so hot for us right now. Especially with pear-shaped side stones, most of them set in yellow gold. — Jen Hollywood, J Hollywood Designs, Chester Springs, PA
  • I set up my own one-of-a-kind mountings with morganite in them. They sell like crazy. I also use Stuller mountings, all in 14K rose gold. — Tommy Thobe, The Village Gem, Perry Hall, MD
  • Yellow gold chains and earrings (under $400) from Royal Chain sold well, as well as sterling pendants/necklaces from both Frederic Duclos and Gabriel & Co. Jane Johnson, RM Johnson & Sons, Salem, VA
  • Hot sellers were Allison Kaufman diamond earrings, Allison Kaufman diamond and sapphire necklaces, and customized Allison Kaufman diamond and sapphire (pink and blue!) anniversary and bridal rings! — Jill Keith, Enchanted Jewelry, Danielson, CT
  • Diamond engagement rings and wedding rings from Facets USA and CrownRing. — Laurie Cusher, Hyde Park Jeweler, Hyde Park, NY
  • Lots of bridal … custom wedding bands for our ladies, and the guys are really digging the new indestructible tantalum wedding bands. The guys love the fact that Benchmark rings are made in the USA! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • August was the month for custom-made wedding bands, to go with the custom engagement rings sold around Valentine’s Day. — James Doggett, Doggett Jewelry, Kingston, NH
  • We are reordering a lot of our diamond and color gemstone best sellers while sprinkling in new trends in pearls, sterling, and also creating some exciting new custom collections. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Sylvie Collection bridal has continued to be strong, and we have seen an increased popularity of JORD watches. — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • Gold did real well this month, and we will be doing a full year-old restock with one company, which we have never done before, in the five-digit range, so that will be exciting. Craig C. — Curtis, Belfast Jewelry, Belfast, ME
  • Diamond stack bands from Gabriel & Co. and Sylvie Collection, Frieda Rothman for fashion, and a variety of colored stone jewelry. — Robin Lies, Burnell’s Creative Gold, Wichita, KS

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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