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Here Were the Top-Selling Jewelry Brands for January, According to Our Brain Squad

Rolex led the way.

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14K white gold diamond earrings (0.25 TCW), $499, gemsone.com
  • We can’t seem to keep Tru-Reflections by Gemsone earrings and pendants in our store. We seem to replace them every week. Great quality for the price point. — Stephenie Bjorkman, Sami Fine Jewelry, Fountain Hills, AZ
Top-selling vision brands in January

Rolex (4), Gabriel & Co. (3), Lafonn (3), Artistry (2), ELLE (2), Gemsone (2), Hearts On Fire (2), Maple Leaf Diamonds (2), Michou (2), Officina Bernardi (2), Rembrandt Charms (2), Stuller (2), Vahan (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in February.

  • Rolex timepieces are still strong. In fashion, John Hardy had a great month. Engagement rings rounded out our best category for January. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Customers have been coming in for wedding bands … lots of custom bands to make. We’ll take it! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Repairs and custom drove our sales for January. It seems like everything needs to be customized now so that it makes it personal and sentimental! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Surprisingly, pearls were the stars in January. I am seeing a return to the classic pearl choker with a simple diamond clasp. I have noticed clients being more knowledgeable, looking for ocean pearls vs. freshwater ones, white satin lined boxes for storage. One even checked every knot to be satisfied they were uniform. All things I typically lecture about, but lo and behold, most already knew what to do! I am liking these new knowledgeable clients; it makes sales so much easier. — James Doggett, Doggett Jewelry, Kingston, NH
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    The interest in lab-grown diamonds continues to grow among customers. We are surprised a bit as to their acceptance. — Alex Weil, Martin’s Jewelry, Torrance, CA

  • Hearts On Fire, Stuller (custom), Vahan and Coast Diamond. — Richard Frank, Goldstein’s, Mobile, AL
  • Ashi sterling and color, Lafonn, Les Georgettes inserts and bracelets, and Nambe sterling jewelry. — Karen Fitzpatrick, Harris Jewelers, Rio Rancho, NM
  • Gary Youngberg, Ames Silversmithing, Ames, IA
  • Our custom design keeps going strong. Leah Alexandra is also doing super for us. — Sandra Locken, Sarini Fine Jewellery, Vulcan, AB
  • Antwerp diamonds and inside/outside diamond hoops sold well! Also Michou and ELLE. — W.J. Smith III, Smith Jewelers, Franklin, VA
  • We are doing tons of repair. Two jewelers from two small towns within about a 20-mile radius of us closed last year, one in March and one in December. We are getting lots of work! — Cliff Yankovich, Chimera Design, Lowell, MI
  • With bad weather days, custom is keeping us going. Podium allows us to reach out to customers from our store phone numbers. Color is making more of a dent in our stores, not one specific color either, both precious and semi-precious. Slate and Tell does well for lower price point. Aspire is a great line by Berco for the price point. — Julee Johnson, Julee’s Jewelry, Mankato, MN
  • Antique and estate jewelry … particularly Victorian rings! — Patty Gallun Hansen, Dorothy Gallun Fine Jewelry, Cedarburg, WI
  • Custom jobs and bridal carried our month. We use Bellissima by Gemsone, and it’s streamlined our custom and made it much easier for the entire staff to sell custom. — Robert Mullen, Mullen Bros. Jewelers, Swanswa, MA
  • Rolex, Hamilton watches and Birks were our top three. — Rhonda Neary, Diamond Design, St. John’s, NL
  • Repairs were our top money take-in. We will be ordering more gold jewelry since we are expanding our case space for it. — Craig C. Curtis, Belfast Jewelry, Belfast, ME
  • Uno de 50 has been growing a new fan base almost every day. — mdash; Karen Hollis, K. Hollis Jewelers, Batavia, IL

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 76 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Hot Sellers

Hot Sellers for December, According to the Brain Squad

Lafonn sold best among our survey group.

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By far, Kit Heath — pearls do well at Christmas, and silver in general. — Annette Evans, Rd Allen Freeport Jewelers, Freeport, ME

Top-Selling Jewelry Brands in December

Lafonn (10), Hearts On Fire (7), Pandora (7), Rolex (6), ELLE (5), Ostbye (5), Stuller (5), Berco (4), Quality Gold (4), Victor Corp. (4), Citizen (3), Gabriel & Co. (3), Officina Bernardi (3), Rembrandt Charms (3), Empire Corp. (2), Forevermark (2), Frederic Duclos (2), Imperial Pearl (3), Jewelex (2), John Hardy (2), Kelly Waters (2), Kit Heath (2), Lashbrook (2), Michou (2), Roberto Coin (2), Shy Creation (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in January.

  • Diamonds, diamond jewelry, eternity rings and custom projects were our key sellers, including opals purchased in Tucson at the show. We’re selling a surprising number of lab-grown diamonds. — Laura Sipe, JC Sipe, Carmel, IN
  • Jewelex double row diamond hoops. Best selling hoops we had this season! — Gregory Fliegauf, Fliegauf Jewelers, Washington, NJ
  • Shy Creations diamond pendants were hot! Also sold a record number of diamond bracelets this year (last year, I couldn’t give them away). As always, engagement rings did well for the holidays. — Marc Altman, B&E Jewelers, Southampton, PA
  • Pearls and firefly pendants from Victor Corp. were exceptional. We just put in antique from Trufili and it did beyond well. — James Stinson, Diamond Classics, McMinnville, TN
  • We sold many colored gemstone pieces this holiday season. The biggest hit was Paraiba tourmaline … four pieces sold with an average retail of $8,500. — Donnie Blanton, Brittany’s Fine Jewelry, Gainesville, FL
  • Antwerp diamonds, Shimmering Diamonds by Ostbye, Lafonn, anything rose gold. — Deb Button, Hodges Jewelry & Gifts, Hastings, MI
  • Benchmark Tantalum men’s wedding bands — the meteorite model is hot. — Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ
  • Custom engagement rings were big, though the center stones got smaller, 0.75-carat was popular but in higher color and clarity. Vintage sterling retained its popularity with a strong showing, though pre-1900 pieces did not fare as well as in years past. — James Doggett, Doggett Jewelry, Kingston, NH
  • Kelly Waters’ Black Label line sold well. Items from our Christmas mailer from Berco sold very well. Earrings, especially diamond studs and hoop earrings, did well. We will be reordering very cautiously in January. — James Sickinger, Sickinger’s Jewelry, Lowell, INELLE was very popular, along with diamond studs … lots of diamond studs! Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • ELLE was very popular, along with diamond studs … lots of diamond studs! — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • Diamond studs and pendants. WIlliam Henry knives did great as well as Michou. Lab-grown diamonds did very well as well. — Joel Wiland, J. David’s Jewelry, Broken Arrow, OK
  • Small delicate gold pieces like Zoë Chicco. Perfect for layering together. — Rachel Pfeiffer, Lane & Kate, Cincinnati, OH
  • Rolex, estate, Hearts on Fire, John Hardy, Pandora and Martin Flyer. Kendra Scott was new and did very well. — Steve Floyd, Floyd & Green, Aiken, SC
  • Diamond stud earrings could not be hotter; diamond bracelets sold well, as did diamond eternity bands. Anything Forevermark remains strong. — David Mazer, Marks Jewelers, Montgomeryville, PA
  • Diamond fashion earrings and necklaces from Allison-Kaufman and Ostbye, lots of Lafonn and numerous Rembrandt Charms on Stuller’s silver chains. — Jill Keith, Enchanted Jewelry, Danielson, CT
  • All over the board: from the high, high end (six figures) to $250 Evocateur gold or silver leaf cuff bracelets. — Valerie Naifeh, Naifeh Fine Jewelry, Oklahoma City, OK

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Continue Reading

Hot Sellers

These Were the Top-Selling Jewelry Brands of November, According to Our Brain Squad Survey Group

These products have been flying out of the cases.

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We recently introduced the Birks line of jewelry and it’s selling like hotcakes! Constantly reordering and our clients love that it’s a Canadian brand! Rhonda Neary, Diamond Design, St. John’s, NL

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Top-Selling Jewelry Brands in November

Gabriel & Co. (5), Hearts On Fire (5), Berco (3), Rolex (3), ASHI (2), Breitling (2), Cargo Hold (2), Carla (2), Citizen (2), Frederic Duclos (2), Lashbrook (2), Maple Leaf Diamonds (2), Midas Chain (2), Pandora (2), Quality Gold (2), Roberto Coin (2), Royal Chain (2), The Victor Corporation (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in December.

  • Not much reordering now; we need to sell. We will reorder Roberto Coin, Rolex, Panerai, Breitling and other brand names after the first of the year. We will increase/replenish our loose diamond inventory as well. Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
  • Engagement rings, custom jobs and remounts are currently our entire business! All other departments fell off in late August. Mark Snyder, Snyder Jewelers, Weymouth, MA
  • Gold and silver items by Midas Chain, Aspire by Berco and ASHI. Sue Parker, Nyman Jewelers, Excanaba, MI
  • Repairs and custom were serious bread and butter, but a new staple on the table was gold wedding rings, followed closely by custom engagement rings and fancy shaped diamonds. Great month leading into December. Denise Oros, Linnea Jewelers, La Grange, IL
  • The Stuller catalog saw a lot of perusal; glad I kept last year’s for folks to browse … custom engagement rings were popular as well as a range of Christmas orders in which opal seems to be leading the pack. James Doggett, Doggett Jewelry, Kingston, NH
  • Karat gold yellow jewelry … earrings, chokers, basic chains. Yellow is back this season! David Abrams, Grand Jewelers, Rancho Cucamonga, CA
  • More big sales than little sales. The small spenders are staying home. Steven Wardle, Forest Beach Design, Chatham, MA
  • Angelica by Royal Chain and Benchmark wedding bands were hot. Donald Killelea, Killelea Jewelers, Midlothian, IL
  • Fine colored stone jewelry in the $2,500-$6,000 price range. Gabriel & Co. fashion jewelry, Hearts on Fire diamond bands. Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • Bold color is selling well. Rose gold and yellow gold are on the upswing, but still don’t hold their own in comparison to white gold. Andrea Riso, Talisman Collection, El Dorado Hills, CA
  • Diamonds! At the beginning of November, we sold our biggest diamond to date: a 2.02-carat VVS1 E oval. But by mid-month, we had another client in for something bigger and we broke our own record with a 2.63-carat SI2 H emerald-cut. Not sure what’s in the water, but more please! Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO
  • Midas Chain and Carla gold earrings, silver by Dobbs Boston and special orders. David Swanson, Swanson Jewelers, Arlington, MA
  • We are consistently ordering Gabriel & Co. engagement rings for stock and special orders. Also, Shy Creation — we cannot seem to keep enough merchandise in stock. Our younger clientele loves it! Marc Altman, B & E Jewelers, Southampton, PA
  • We sold several pieces of Elizabeth Locke! We also had a nice month with Breitling. Then it was pretty sporadic as far as other jewelry sales go. We also sold some nice gift items in Lalique and Deakin & Francis. Marc Majors, Sam L. Majors, Midland, TX

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Continue Reading

Hot Sellers

Who Are the Hottest Brands of October, According to Our Brain Squad? See Them Here

Re-orders seem to be the trend in October’s hottest brands.

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Our new diamond baguette jewelry from Allison-Kaufman have been fast sellers in pendants, earrings, and rings! Annette Kinzie, Leonard Jewelry, Stillwater, OK

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Top-Selling Jewelry Brands in October

Gabriel & Co. (10), Lafonn (6), Hearts on Fire (5), Pandora (4), Stuller (4), Allison-Kaufman (3), Royal Chain (3), Vahan (3), Citizen (2), Quality Gold (2), Rembrandt Charms (2), Tag Heuer (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in November.

  • John Hardy’s fall collections are doing very well. Hearts on Fire is great and diamonds are going strong! Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Most reordered item, believe it or not, were the glass nail files from Quality Gold! Jewelry items that pushed our sales up were engagement rings and loose diamonds. Mark Butler, K.E. Butler & Company Jewelers, Vidalia, GA
  • Repairs were the driving force for such a big up percent. This month compared to last year this time, repairs jumped 417 percent. I must be doing something right or was just lucky. Craig C. Curtis, Belfast Jewelry, Belfast, ME
  • Sterling silver and gemstone pendants from Jessa J., diamond solitaire necklaces and custom custom custom. Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
  • We’re getting holiday ready and re-ordering everything! Officina Bernardi, ELLE and our New England favorite, Tom Kruskal! Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Tiny gold simple diamond pendants for layering! Linda McEathron, Design House, Waco, TX
  • Stuller is perpetually popular, while vintage silver continues to perform above expectations. Custom, higher-tier pieces are on order for the holiday season as well as custom belt coins. James Doggett, Doggett Jewelry, Kingston, NH
  • Custom and remodeling are hot! Jo Goralski, The Jewelry Mechanic, Oconomowoc, WI
  • Most definitely Vahan! Ashton Yates-Woolley, Yates & Co. Jewelers, Modesto, CA
  • Wedding bands were on fire this month. With all the September through November hurricanes the past few years, December weddings are becoming a lot more frequent here in Florida! Kelly Doyle, Beverly’s Jewelers, Fort Lauderdale, FL
  • Rose gold anything! Our stainless steel huggie earrings from ARZ. Sandra Locken, Sarini Fine Jewellery, Vulcan, AB
  • Meira T (trendy price point items in the $300-$800 range). Dean Abell, Sarah Leonard Fine Jewelers, Los Angeles, CA
  • Lab-grown diamonds continue to be a great selling category for us. Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • Custom diamond anniversary and wedding bands made good bank this month. Lika Behar, Reko, CrownRing and S. Kashi were necessary reorders for the upcoming season! Denise Oros, Linnea Jewelers, La Grange, IL
  • Stuller and Lafonn birthstone earrings and rings, Stuller silver pendant chains, Rembrandt Charms, repair findings, loose diamonds and made-to-order CounterSketch engagement and gemstone fashion rings! Jill Keith, Enchanted Jewelry, Danielson, CT
  • Fashion pendants, earrings and bracelets under $300. Diamond pendants under $1,500. Diamond engagement rings from $5,000-$10,000. John Karom, Abby’s Gold & Gems, Uniontown, PA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Continue Reading

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