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Hot Sellers

Hot Sellers for December, According to the Brain Squad

Lafonn sold best among our survey group.

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Heart drops with freshwater pearls. $98 (earrings), $165 (per bracelet), $205 (necklace), kitheath.com

By far, Kit Heath — pearls do well at Christmas, and silver in general. — Annette Evans, Rd Allen Freeport Jewelers, Freeport, ME

Top-Selling Jewelry Brands in December

Lafonn (10), Hearts On Fire (7), Pandora (7), Rolex (6), ELLE (5), Ostbye (5), Stuller (5), Berco (4), Quality Gold (4), Victor Corp. (4), Citizen (3), Gabriel & Co. (3), Officina Bernardi (3), Rembrandt Charms (3), Empire Corp. (2), Forevermark (2), Frederic Duclos (2), Imperial Pearl (3), Jewelex (2), John Hardy (2), Kelly Waters (2), Kit Heath (2), Lashbrook (2), Michou (2), Roberto Coin (2), Shy Creation (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in January.

  • Diamonds, diamond jewelry, eternity rings and custom projects were our key sellers, including opals purchased in Tucson at the show. We’re selling a surprising number of lab-grown diamonds. — Laura Sipe, JC Sipe, Carmel, IN
  • Jewelex double row diamond hoops. Best selling hoops we had this season! — Gregory Fliegauf, Fliegauf Jewelers, Washington, NJ
  • Shy Creations diamond pendants were hot! Also sold a record number of diamond bracelets this year (last year, I couldn’t give them away). As always, engagement rings did well for the holidays. — Marc Altman, B&E Jewelers, Southampton, PA
  • Pearls and firefly pendants from Victor Corp. were exceptional. We just put in antique from Trufili and it did beyond well. — James Stinson, Diamond Classics, McMinnville, TN
  • We sold many colored gemstone pieces this holiday season. The biggest hit was Paraiba tourmaline … four pieces sold with an average retail of $8,500. — Donnie Blanton, Brittany’s Fine Jewelry, Gainesville, FL
  • Antwerp diamonds, Shimmering Diamonds by Ostbye, Lafonn, anything rose gold. — Deb Button, Hodges Jewelry & Gifts, Hastings, MI
  • Benchmark Tantalum men’s wedding bands — the meteorite model is hot. — Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ
  • Custom engagement rings were big, though the center stones got smaller, 0.75-carat was popular but in higher color and clarity. Vintage sterling retained its popularity with a strong showing, though pre-1900 pieces did not fare as well as in years past. — James Doggett, Doggett Jewelry, Kingston, NH
  • Kelly Waters’ Black Label line sold well. Items from our Christmas mailer from Berco sold very well. Earrings, especially diamond studs and hoop earrings, did well. We will be reordering very cautiously in January. — James Sickinger, Sickinger’s Jewelry, Lowell, INELLE was very popular, along with diamond studs … lots of diamond studs! Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • ELLE was very popular, along with diamond studs … lots of diamond studs! — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • Diamond studs and pendants. WIlliam Henry knives did great as well as Michou. Lab-grown diamonds did very well as well. — Joel Wiland, J. David’s Jewelry, Broken Arrow, OK
  • Small delicate gold pieces like Zoë Chicco. Perfect for layering together. — Rachel Pfeiffer, Lane & Kate, Cincinnati, OH
  • Rolex, estate, Hearts on Fire, John Hardy, Pandora and Martin Flyer. Kendra Scott was new and did very well. — Steve Floyd, Floyd & Green, Aiken, SC
  • Diamond stud earrings could not be hotter; diamond bracelets sold well, as did diamond eternity bands. Anything Forevermark remains strong. — David Mazer, Marks Jewelers, Montgomeryville, PA
  • Diamond fashion earrings and necklaces from Allison-Kaufman and Ostbye, lots of Lafonn and numerous Rembrandt Charms on Stuller’s silver chains. — Jill Keith, Enchanted Jewelry, Danielson, CT
  • All over the board: from the high, high end (six figures) to $250 Evocateur gold or silver leaf cuff bracelets. — Valerie Naifeh, Naifeh Fine Jewelry, Oklahoma City, OK

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 76 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Hot Sellers

Here Are the Top Picks for March According to Our Brain Squad

Heart on Fire took the first spot.

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Wedding band season is upon us!! Benchmark is one of our main vendors, and I love telling people that they’re in Tuscaloosa, AL. Customers love hearing that their bands are made in the USA! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT

Top-selling vision brands in March

Hearts On Fire (5), Rolex (4), ELLE (3), Gabriel & Co. (3), Ippolita (3), Breitling (2), John Hardy (2), Kelly Waters (2), Noam Carver (2), Officina Bernardi (2), Pandora (2), Quality Gold (2), Rembrandt Charms (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in April.

  • One of our top sellers for the last two months has been the sterling line of Officina Bernardi. Their new line with hearts in rose already has been a big reorder. Their new gold line has expanded and is unique with a very good price point. — Scott Kelly, Jems Jewels & Gold, North Wales, PA
  • Hearts On Fire, Empire Corp. and Coast Diamond. All types of diamond jewelry were good in March. — Richard Frank, Goldstein’s, Mobile, AL
  • Ed Levin silver earrings, estate rings and Victorian antique earrings, Michou silver earrings … It was really a “for your ears only” kind of month! — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • March was driven by custom work, engagement rings, and timepieces (Rolex, Breitling, Panerai). — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
  • Morganite in rose gold always sells. I set up a dozen pieces and they sell. — Thomas Thobe, Pyramid Studios, Ellsworth, ME
  • Our “Stems and Gems” line of silver mixed with natural stones has taken off! — Linda McEathron, Design House, Waco, TX
  • Hearts on Fire diamonds are hot for us. We also had a strong month with Ippolita and John Hardy. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Victorian rings … I wish I could reorder them! — Patty Gallun Hansen, Dorothy Gallun Fine Jewelry, Cedarburg, WI
  • We sold gold earrings, mainly hoop styles, as well as pearls, diamonds and custom. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Wire-wrapped bracelets are still flying out the door! — Janne Etz, Contemporary Concepts, Cocoa, FL
  • Engagement rings with lab-grown center diamonds and Bella Cavo jewelry from Kelly Waters. — James Sickinger, Sickinger’s Jewelry, Lowell, IN
  • We did fairly well with Breitling and we actually sold some really nice engagement rings (quality, not quantity). We also added Omega later on in the month and have had some nice success with the watch brand already. — Marc Majors, Sam L. Majors, Midland, TX
  • Stackable rings still remain quite popular. And it leads to multiple sales to the same customer as collectibles. — Alex Weil, Martin’s Jewelry, Torrance, CA
  • Noam Carver is a hot bridal line for us! Our estate jewelry section is always a big hit, too. — Christine Osborne, Christopher’s Fine Jewelry and Rare Coins, Des Moines, IA
  • Custom platinum pieces were neck-and-neck with pearls in March. In-house Celtic knot pieces made the trifecta of top sellers. April seems to be starting off well for its assigned birthstone. — James Doggett, Doggett Jewelry, Kingston, NH

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Hot Sellers

Gabriel & Co., Rolex and Lafonn Top Our Brain Squad’s Hot Brands for February

These were the styles our readers were reordering in March.

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Lord Jewelry from Los Angeles was our best brand in February. The designs brought in a lot of people, and everyone was delighted by the talent, the whimsy and the color. Not to mention the sparkle. — Andrea Riso, Talisman Collection, El Dorado Hills, CA

Top-selling vision brands in February

Gabriel & Co. (7), Rolex (5), Lafonn (4), Allison-Kaufman (3), Citizen (3), Hearts On Fire (3), RDI Diamonds (3), Rembrandt Charms (3), Royal Chain (3), Cargo Hold (2), Carla Corp. (2), ELLE (2), Frederic Duclos (2), Gemsone (2), John Hardy (2), Kendra Scott (2), Ostbye (2), Stuller (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in March.

  • We added a pair of gold love knot earrings from Quality Gold — we sold five pairs within a week, so that’s definitely something we will be keeping in stock! We also added a custom mermaid heart bracelet for the Valentine’s season, and we sold above and beyond our goal. — Sydney Moss, Burkes Fine Jewelers, Kilmarnock, VA
  • Earrings for Valentines Day, and bar name pendants, both in sterling silver and 14K gold. — Bruce Goodheart, Burnell’s Creative Gold, Wichita, KS
  • For low-end, Frederic Duclos sold exceptionally well. Mid-range, Gabriel & Co. fashion has been very strong; we just placed a large reorder! Oval diamond engagement rings are becoming more popular in our area — our sales in this category are up dramatically. — Marc Altman, B & E Jewelers, Southampton, PA
  • We did very well with price-point diamond jewelry from the Gemsone Valentine’s flyer. It consistently performs for us every year. Kendra Scott also performed well for the “holiday.” — Robert Mullen, Mullen Bros. Jewelers, Swanswa, MA
  • The new spring product from John Hardy has been great. Rolex keeps going and larger diamonds are trending for us. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Tiny, tiny, tiny! From tiny diamond bar pendants to tiny stacking rings! — Linda McEathron, Design House, Waco, TX
  • Small diamond necklaces on dainty gold chains. Perfect for layering. — Rachel Pfeiffer, Lane & Kate, Cincinnati, OH
  • Lots of couples coming in for wedding bands. Spring and love is in the air! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Lab-grown diamonds! State-shaped jewelry, custom and a particular old-school bypass wedding set style that happened to sell three times in a row! Hello 1990s? — Julie Terwilliger, Wexford Jewelers, Cadillac, MI
  • Made to order moissanite engagement rings are what we specialize in; they flew out the door in February. We were up 52 percent year over year. — Jen Hollywood, J. Hollywood Designs, Chester Springs, PA
  • Rembrandt Charms (always a good seller)! — Thomas Thobe, Pyramid Studios, Ellsworth, ME
  • Men’s Citizen watches were a huge seller, as well as the entire Southern Gates line from Cargo Hold. — James Stinson, Diamond Classics, McMinnville, TN
  • Under $ 100 sterling pendants and earrings. The week of Valentine’s Day, many men said they wanted to spend around $100. — Cindy Fuller, Fuller Designs, Poplar Bluff, MO
  • Bella Cavo from Kelly Waters has been fun to share with people while they are waiting for their watch batteries. Just putting it in their hands makes them want it more. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
  • Diamond earrings in the $300-$800 range, Intuition bracelets by Royal Chain did great, and of course heart-shaped anything went well. — Paul Krueger, Krueger Jeweler, Fort Atkinson, WI
  • Rose gold chains from Artistry, yellow gold hoop earrings from Carla Corp., fashion rings from Gabriel & Co in the $400-$800 range. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • It was February: all things heart-shaped were popular, as were pre-1900 pieces set with pyrope garnets! Have to love the blood red in mid-winter. — James Doggett, Doggett Jewelry, Kingston, NH
  • We had a surge of new diamond remount sales, kids’ earrings and sold some estate pieces, some diamond bracelets and all types of earrings. — Stacey S. Sachs, Solomon’s Fine Jewelry & Watch, Albertson, NY
  • We sold lots of amethyst, which is always a popular birthstone and seemed very desirable this month! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Custom! We are actually considering downsizing our inventory because our custom work is becoming our consistent hottest seller! — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • Spoon rings are making a comeback, baby! — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Continue Reading

Hot Sellers

Here Were the Top-Selling Jewelry Brands for January, According to Our Brain Squad

Rolex led the way.

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  • We can’t seem to keep Tru-Reflections by Gemsone earrings and pendants in our store. We seem to replace them every week. Great quality for the price point. — Stephenie Bjorkman, Sami Fine Jewelry, Fountain Hills, AZ
Top-selling vision brands in January

Rolex (4), Gabriel & Co. (3), Lafonn (3), Artistry (2), ELLE (2), Gemsone (2), Hearts On Fire (2), Maple Leaf Diamonds (2), Michou (2), Officina Bernardi (2), Rembrandt Charms (2), Stuller (2), Vahan (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in February.

  • Rolex timepieces are still strong. In fashion, John Hardy had a great month. Engagement rings rounded out our best category for January. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Customers have been coming in for wedding bands … lots of custom bands to make. We’ll take it! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Repairs and custom drove our sales for January. It seems like everything needs to be customized now so that it makes it personal and sentimental! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Surprisingly, pearls were the stars in January. I am seeing a return to the classic pearl choker with a simple diamond clasp. I have noticed clients being more knowledgeable, looking for ocean pearls vs. freshwater ones, white satin lined boxes for storage. One even checked every knot to be satisfied they were uniform. All things I typically lecture about, but lo and behold, most already knew what to do! I am liking these new knowledgeable clients; it makes sales so much easier. — James Doggett, Doggett Jewelry, Kingston, NH
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    The interest in lab-grown diamonds continues to grow among customers. We are surprised a bit as to their acceptance. — Alex Weil, Martin’s Jewelry, Torrance, CA

  • Hearts On Fire, Stuller (custom), Vahan and Coast Diamond. — Richard Frank, Goldstein’s, Mobile, AL
  • Ashi sterling and color, Lafonn, Les Georgettes inserts and bracelets, and Nambe sterling jewelry. — Karen Fitzpatrick, Harris Jewelers, Rio Rancho, NM
  • Gary Youngberg, Ames Silversmithing, Ames, IA
  • Our custom design keeps going strong. Leah Alexandra is also doing super for us. — Sandra Locken, Sarini Fine Jewellery, Vulcan, AB
  • Antwerp diamonds and inside/outside diamond hoops sold well! Also Michou and ELLE. — W.J. Smith III, Smith Jewelers, Franklin, VA
  • We are doing tons of repair. Two jewelers from two small towns within about a 20-mile radius of us closed last year, one in March and one in December. We are getting lots of work! — Cliff Yankovich, Chimera Design, Lowell, MI
  • With bad weather days, custom is keeping us going. Podium allows us to reach out to customers from our store phone numbers. Color is making more of a dent in our stores, not one specific color either, both precious and semi-precious. Slate and Tell does well for lower price point. Aspire is a great line by Berco for the price point. — Julee Johnson, Julee’s Jewelry, Mankato, MN
  • Antique and estate jewelry … particularly Victorian rings! — Patty Gallun Hansen, Dorothy Gallun Fine Jewelry, Cedarburg, WI
  • Custom jobs and bridal carried our month. We use Bellissima by Gemsone, and it’s streamlined our custom and made it much easier for the entire staff to sell custom. — Robert Mullen, Mullen Bros. Jewelers, Swanswa, MA
  • Rolex, Hamilton watches and Birks were our top three. — Rhonda Neary, Diamond Design, St. John’s, NL
  • Repairs were our top money take-in. We will be ordering more gold jewelry since we are expanding our case space for it. — Craig C. Curtis, Belfast Jewelry, Belfast, ME
  • Uno de 50 has been growing a new fan base almost every day. — mdash; Karen Hollis, K. Hollis Jewelers, Batavia, IL

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Continue Reading

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