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Hot Sellers

Hot Sellers for December, According to the Brain Squad

Lafonn sold best among our survey group.

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Heart drops with freshwater pearls. $98 (earrings), $165 (per bracelet), $205 (necklace), kitheath.com

By far, Kit Heath — pearls do well at Christmas, and silver in general. — Annette Evans, Rd Allen Freeport Jewelers, Freeport, ME

Top-Selling Jewelry Brands in December

Lafonn (10), Hearts On Fire (7), Pandora (7), Rolex (6), ELLE (5), Ostbye (5), Stuller (5), Berco (4), Quality Gold (4), Victor Corp. (4), Citizen (3), Gabriel & Co. (3), Officina Bernardi (3), Rembrandt Charms (3), Empire Corp. (2), Forevermark (2), Frederic Duclos (2), Imperial Pearl (3), Jewelex (2), John Hardy (2), Kelly Waters (2), Kit Heath (2), Lashbrook (2), Michou (2), Roberto Coin (2), Shy Creation (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in January.

  • Diamonds, diamond jewelry, eternity rings and custom projects were our key sellers, including opals purchased in Tucson at the show. We’re selling a surprising number of lab-grown diamonds. — Laura Sipe, JC Sipe, Carmel, IN
  • Jewelex double row diamond hoops. Best selling hoops we had this season! — Gregory Fliegauf, Fliegauf Jewelers, Washington, NJ
  • Shy Creations diamond pendants were hot! Also sold a record number of diamond bracelets this year (last year, I couldn’t give them away). As always, engagement rings did well for the holidays. — Marc Altman, B&E Jewelers, Southampton, PA
  • Pearls and firefly pendants from Victor Corp. were exceptional. We just put in antique from Trufili and it did beyond well. — James Stinson, Diamond Classics, McMinnville, TN
  • We sold many colored gemstone pieces this holiday season. The biggest hit was Paraiba tourmaline … four pieces sold with an average retail of $8,500. — Donnie Blanton, Brittany’s Fine Jewelry, Gainesville, FL
  • Antwerp diamonds, Shimmering Diamonds by Ostbye, Lafonn, anything rose gold. — Deb Button, Hodges Jewelry & Gifts, Hastings, MI
  • Benchmark Tantalum men’s wedding bands — the meteorite model is hot. — Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ
  • Custom engagement rings were big, though the center stones got smaller, 0.75-carat was popular but in higher color and clarity. Vintage sterling retained its popularity with a strong showing, though pre-1900 pieces did not fare as well as in years past. — James Doggett, Doggett Jewelry, Kingston, NH
  • Kelly Waters’ Black Label line sold well. Items from our Christmas mailer from Berco sold very well. Earrings, especially diamond studs and hoop earrings, did well. We will be reordering very cautiously in January. — James Sickinger, Sickinger’s Jewelry, Lowell, INELLE was very popular, along with diamond studs … lots of diamond studs! Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • ELLE was very popular, along with diamond studs … lots of diamond studs! — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • Diamond studs and pendants. WIlliam Henry knives did great as well as Michou. Lab-grown diamonds did very well as well. — Joel Wiland, J. David’s Jewelry, Broken Arrow, OK
  • Small delicate gold pieces like Zoë Chicco. Perfect for layering together. — Rachel Pfeiffer, Lane & Kate, Cincinnati, OH
  • Rolex, estate, Hearts on Fire, John Hardy, Pandora and Martin Flyer. Kendra Scott was new and did very well. — Steve Floyd, Floyd & Green, Aiken, SC
  • Diamond stud earrings could not be hotter; diamond bracelets sold well, as did diamond eternity bands. Anything Forevermark remains strong. — David Mazer, Marks Jewelers, Montgomeryville, PA
  • Diamond fashion earrings and necklaces from Allison-Kaufman and Ostbye, lots of Lafonn and numerous Rembrandt Charms on Stuller’s silver chains. — Jill Keith, Enchanted Jewelry, Danielson, CT
  • All over the board: from the high, high end (six figures) to $250 Evocateur gold or silver leaf cuff bracelets. — Valerie Naifeh, Naifeh Fine Jewelry, Oklahoma City, OK

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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