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Hot Sellers for December, According to the Brain Squad

Lafonn sold best among our survey group.

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Heart drops with freshwater pearls. $98 (earrings), $165 (per bracelet), $205 (necklace), kitheath.com

By far, Kit Heath — pearls do well at Christmas, and silver in general. — Annette Evans, Rd Allen Freeport Jewelers, Freeport, ME

Top-Selling Jewelry Brands in December

Lafonn (10), Hearts On Fire (7), Pandora (7), Rolex (6), ELLE (5), Ostbye (5), Stuller (5), Berco (4), Quality Gold (4), Victor Corp. (4), Citizen (3), Gabriel & Co. (3), Officina Bernardi (3), Rembrandt Charms (3), Empire Corp. (2), Forevermark (2), Frederic Duclos (2), Imperial Pearl (3), Jewelex (2), John Hardy (2), Kelly Waters (2), Kit Heath (2), Lashbrook (2), Michou (2), Roberto Coin (2), Shy Creation (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in January.

  • Diamonds, diamond jewelry, eternity rings and custom projects were our key sellers, including opals purchased in Tucson at the show. We’re selling a surprising number of lab-grown diamonds. — Laura Sipe, JC Sipe, Carmel, IN
  • Jewelex double row diamond hoops. Best selling hoops we had this season! — Gregory Fliegauf, Fliegauf Jewelers, Washington, NJ
  • Shy Creations diamond pendants were hot! Also sold a record number of diamond bracelets this year (last year, I couldn’t give them away). As always, engagement rings did well for the holidays. — Marc Altman, B&E Jewelers, Southampton, PA
  • Pearls and firefly pendants from Victor Corp. were exceptional. We just put in antique from Trufili and it did beyond well. — James Stinson, Diamond Classics, McMinnville, TN
  • We sold many colored gemstone pieces this holiday season. The biggest hit was Paraiba tourmaline … four pieces sold with an average retail of $8,500. — Donnie Blanton, Brittany’s Fine Jewelry, Gainesville, FL
  • Antwerp diamonds, Shimmering Diamonds by Ostbye, Lafonn, anything rose gold. — Deb Button, Hodges Jewelry & Gifts, Hastings, MI
  • Benchmark Tantalum men’s wedding bands — the meteorite model is hot. — Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ
  • Custom engagement rings were big, though the center stones got smaller, 0.75-carat was popular but in higher color and clarity. Vintage sterling retained its popularity with a strong showing, though pre-1900 pieces did not fare as well as in years past. — James Doggett, Doggett Jewelry, Kingston, NH
  • Kelly Waters’ Black Label line sold well. Items from our Christmas mailer from Berco sold very well. Earrings, especially diamond studs and hoop earrings, did well. We will be reordering very cautiously in January. — James Sickinger, Sickinger’s Jewelry, Lowell, INELLE was very popular, along with diamond studs … lots of diamond studs! Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • ELLE was very popular, along with diamond studs … lots of diamond studs! — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • Diamond studs and pendants. WIlliam Henry knives did great as well as Michou. Lab-grown diamonds did very well as well. — Joel Wiland, J. David’s Jewelry, Broken Arrow, OK
  • Small delicate gold pieces like Zoë Chicco. Perfect for layering together. — Rachel Pfeiffer, Lane & Kate, Cincinnati, OH
  • Rolex, estate, Hearts on Fire, John Hardy, Pandora and Martin Flyer. Kendra Scott was new and did very well. — Steve Floyd, Floyd & Green, Aiken, SC
  • Diamond stud earrings could not be hotter; diamond bracelets sold well, as did diamond eternity bands. Anything Forevermark remains strong. — David Mazer, Marks Jewelers, Montgomeryville, PA
  • Diamond fashion earrings and necklaces from Allison-Kaufman and Ostbye, lots of Lafonn and numerous Rembrandt Charms on Stuller’s silver chains. — Jill Keith, Enchanted Jewelry, Danielson, CT
  • All over the board: from the high, high end (six figures) to $250 Evocateur gold or silver leaf cuff bracelets. — Valerie Naifeh, Naifeh Fine Jewelry, Oklahoma City, OK

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Hot Sellers

A National Bridal Report, Plus Which Products Were Hot In July

Small-town jewelers reported the biggest improvements in bridal sales.

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While some items come and go as far as what’s “in,” one company’s products seem to always be steady and sell … that is from Stuller. — Alex Weil, Martin’s Jewelry, Torrance, CA

Top-selling vision brands in July

Stuller (6), Rolex (5), Gabriel & Co. (3), Hearts On Fire (3), Les Georgettes (3), Benchmark (2), Breitling (2), ELLE (2), Fana (2), Forevermark (2), Lafonn (2), Olympian Diamonds (2), Ostbye (2), Quality Gold (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in August.

  • Wedding bands, wedding bands and more wedding bands! We even had a groom arrive at our store an HOUR before he was getting married. “I need to get a wedding band.” Mind you, he was with his best man, in his tux, boutonniere and all. “When are you getting married??” He laughed and said, “In an hour at Elfin Lake.” Elfin Lake is 30 minutes away. But we did it! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Custom diamond rings are still this jeweler’s best friend 🙂 — Laura Sipe, JC Sipe, Indianapolis, IN
  • Loose diamonds, especially big diamonds this month (2-carat plus). Custom and Fana Bridal were the preferred mountings. Luvente fashion remains a best-seller. — Thomas Licciardi, Jacqueline’s Fine Jewelry, Morgantown, WV
  • We recently launched a line of bullet jewelry featuring precious gemstones. What started as a small line at our store has now expanded into its own entity of sorts being sold in four states! — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • Stuller still supplies the important bits for my custom work. Pearls remain popular, while chunky sterling has shown a resurgence. — James Doggett, Doggett Jewelry, Kingston, NH
  • Alexis Bittar and Kendra Scott have been so fun to play with our customers and show them how to stack and create their own look. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
    All things diamond. The usual engagement and bridal but also diamond stackables, studs, tennis bracelets and pendants. — Chad Elliott Coogan, Gems Of La Costa, Carlsbad, CA
  • White gold diamond hoops in all carat weights, colored stone rings in the $1,000-1,500 range, as well as in the under $500 range. It was a big month for women’s self-purchases. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • Rolex continues to be strong, along with Tag Heuer. We also had a good month with Ippolita and Gabriel & Co. Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
    Necklaces and bracelets from German designer Bernd Wolf were very popular. Estate, custom and repairs were the majority of our business this month. — Doreen Vashlishan, Werkheiser Jewelers, Bethlehem, PA
  • Custom bridal designs using lab-grown diamonds were huge. And engraved solitaires are making a big comeback. — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
  • Our custom jewelry has exploded! We are redesigning while also creating new and unique rings and pendants! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Our own “Michi” line designed in house by Diane Berube-Catanzaro. More incredibly cool pieces are being designed right now by Diane for our fall season. — Joe Caron, Caron’s Jewelry, Bristol, RI
  • Omega and Breitling watches were moving pretty good and we actually had a nice month in bridal. We also sold some nice designer pieces as well. — Marc Majors, Sam L. Majors, Midland, TX
  • We are still re-ordering sterling jewelry that we picked up in Tucson last February. Silver does very well for us, including Rembrandt Charms. — Tommy Thobe, The Village Gem, Perry Hall, MD
  • We sold nothing out of our showcases! It was all custom and BIG repairs. I guess that means we are ordering more solder and stock! — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO
  • Ostbye silver Diamond Diva rings and Ostbye Shimmering Diamonds necklaces; Stuller Ever & Ever engagement rings and remounts with Stuller Studio and CounterSketch. — Jill Keith, Enchanted Jewelry, Danielson, CT

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Hot Sellers

What Were the Hottest Jewelry Brands for June? Here’s What Our Brain Squad Says

Stuller, Allison-Kaufman and Gabriel & Co. led the way.

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Royal Chain is single-handedly creating an interest in men’s jewelry, a category that’s been dead since Saturday Night Fever. — Frank Intorcia, Frank Anson Jewelers, Staten Island, NY

Top-selling vision brands in June

Stuller (7), Allison-Kaufman (5), Gabriel & Co. (5), Rolex (4), Breitling (3), Lafonn (3), Pandora (3), ArtCarved (2), ASHI (2), Carla (2), Hamilton (2), Hearts On Fire (2), Lashbrook (2), Les Georgettes (2), Maple Leaf Diamonds (2), Sylvie Collection (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in July.

  • Thumb rings and toe rings. It’s summer! — Janne Etz, Contemporary Concepts, Cocoa, FL
  • Lab-grown diamonds seem to be getting hotter and hotter. A very easy sale if you know how to sell them. — Michael Kanoff, Michael’s Jewelers, Yardley, PA
  • Custom design is definitely up, actually way up. The reverse is true of mid-priced items. — Bob Fisher, R.C. Fisher, Hendersonville, NC
  • We are selling and seeing a great demand for gold chains and earrings. Also we sold a lot of pearls for the June birthstone. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Anything from Allison-Kaufman; ArtCarved engagement rings. — Jim Wolf, James Wolf Jewelers, Mason, OH
  • Arizona turquoise is hot. — Stephenie Bjorkman, Sami Fine Jewelry, Fountain Hills, AZ
  • We had a nice month with timepieces. Breitling and Omega seemed to be on the radar for several folks. We also had a nice month with Konstantino and sold some beautiful pieces from Yossi Harari. — Marc Majors, Sam L. Majors, Midland, TX
  • Hearts on Fire was strong for us this month, along with engagement rings in general. We also had a good month with John Hardy and some movement with generic color. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Stuller’s Red Box Diamonds … we sold 7 in one month. We have educated our team to talk about the upgrade options and insurance. Makes the program a big win! — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO
  • Rolex and Hamilton timepieces … both huge for graduations and Father’s Day! — Rhonda Neary, Diamond Design, St. John’s, NL
  • We started manufacturing our own line tailored to our loyal Texas market and we cannot keep the items in stock. They are flying out of our cases! Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • Custom engagement rings with lab-grown diamonds continue to be hot, as well as custom shadow bands and men’s rings. — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
  • Three-stone engagement rings are super-popular now, and yellow gold is still gaining in popularity with our customers. — Jen Hollywood, J Hollywood Designs, Chester Springs, PA
  • Diamond wedding bands from First Image Design were all we could have asked for. The price and excellent quality provided a great June for all of our staff. They were quick and easy to work with on a few customer orders as well. It was nice to see a manufacturer that had stock available for a quick shipment. — Scott Kelly, Jems Jewels & Gold, North Wales, PA
  • It seems the classic diamond tennis bracelet is making a bit of a comeback. Good to see. It was always a nice item. — Alex Weil, Martin’s Jewelry, Torrance, CA
  • Stuller wedding bands were hot, then again they make it so easy to fill late orders. Diamond earrings were popular with the anniversary crowd in the 0.75 ct. to 1.25 ct. size per ear. — James Doggett, Doggett Jewelry, Kingston, NH
  • Estate jewelry and lab-grown diamonds (Alpha by Gemsone) have been huge for us lately. — Robert Mullen, Mullen Bros. Jewelers, Swanswa, MA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Hot Sellers

50% of Brain Squad Sees Growth In May, Plus Their Hot Selling Jewelry

Gabriel & Co. leads the way.

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Sterling silver circle initial charms with little diamonds from Ostbye are great, and $350 to $800 diamond stud earrings for graduates are great sellers! — Paul Krueger, Krueger Jeweler, Fort Atkinson, WI

Top-selling vision brands in May

Gabriel & Co. (8), Stuller (6), Pandora (5), Citizen (4), Hearts On Fire (4), Rolex (4), Carla Corporation (3), Kelly Waters (3), Lashbrook (3), Ostbye (3), Allison Kaufman (2), Forevermark (2), Hamilton (2), John Hardy (2), Maple Leaf Diamonds (2), Rego Designs (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in June.

  • Sales were all over the place! Many categories, designers and brands were moving. Konstantino in particular was strong in May, as was Henri Daussi. — Marc Majors, Sam L. Majors, Midland, TX
  • Women’s right-hand rings with stones, especially stacking rings with personality. — Eve J. Alfille, Eve J. Alfille Gallery & Studio, Evanston, IL
  • Great month for custom wedding rings. We also sold some bigger high-ticket color from the bridal case. — Robert Mullen, Mullen Bros. Jewelers, Swanswa, MA
  • Diamond bands 0.10 TCW to 0.50 TCW, engagement rings $2,500 to $6,500. Silver from E.L. Designs. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • Inside-out diamond hoops continue to be a great item for us. — Alan Lindsay, Henry’s, Cape May, NJ
  • Wedding band season is upon us! Custom wedding bands for the ladies are on the rise. Men want function and ladies want bling! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • May was a large engagement month. We sold many engagement rings from Gabriel & Co. Silver is still doing well for us in the $200 – $600 price points, and Peter Storm’s silver fashion line was a big seller last month. We placed a large reorder at the Las Vegas show. — Shari Altman, B&E Jewelers, Southampton, PA
  • We sold some higher end watches during the month, Citizen and Bulova. Chains were a favorite for the month, too — a nice gift for moms. — Robin Laughlin, Wiford Jeweler, Sidney, OH
  • We’re doing a good job with lab-grown diamonds in custom engagement rings, especially ovals. — Laura Sipe, JC Sipe, Indianapolis, IN
  • Diamonds of a carat or more from Star Solitaire with custom mountings from Overnight Mountings! — W.J. Smith III, Smith Jewelers, Franklin, VA
  • Diamond studs are always a hit, and earrings in general have always been our biggest sellers. Our goal for June is to provide customers with a wider array of diamond studs to choose from at different size, clarity, and price points. We’re also looking at adding in colored diamond studs as they tend to get snapped up very quickly! — Wadeana Beveridge, Community Jewelry, Brandon, FL
  • We had a great month with John Hardy. We also had an uptick in watches. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • It was an outstanding month. Sales up almost 50 percent, almost like Christmas in May. Everything sold well across the board, from Rolex to diamond stud to bracelets. You name it. Really don’t know what to attribute it to, just thankful and don’t question why. Just one outstanding month. — Bob Richards, Bob Richards Jewelers, Germantown, TN
  • Earrings! Lots and lots of earrings! — Susan Kauffman, Black Dog Jewelers, Lewisburg, PA
  • Orders for custom were up in May. Meaning June anniversaries will be well-celebrated in platinum set with diamonds. Diamonds between 1.50 and 2.00 carats were popular. Estate diamond cocktail rings were a close runner-up. Pieces in turquoise and silver were the surprising sleeper of the month. — James Doggett, Doggett Jewelry, Kingston, NH

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Continue Reading

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