Gene the Jeweler is sure things will improve.
July 31-Aug. 5 DISPLAY Add some color to your display cases. If all you see is a sea of white fixtures with a bit of sparkle,...
Harness the power of intrinsic motivation. Our lead story this month is chock full of ideas for motivating your team. We offer practical tips ranging from...
Motivating young workers is easier than you think. “I can’t come in to cover someone’s shift today because I want to maintain my work/life balance,” said...
July 3-8 MARKETING Invite any and all customers to bring their diamond ring in for a free professional cleaning. What’s the investment cost? Time and cleaner....
When we have events that serve wine, it can be hard to get people to leave. Any ideas how to get them to leave without offending...
Sales skills don’t necessarily make a great one; the abilities to lead, motivate and delegate do. Your ideal sales manager is probably not your top salesperson....
A Caribbean jeweler loses an important gemstone sale after a local jeweler tells the client it’s a fake. Jim Selden had been a salesperson at Maxwell...
Which is basically not at all.
Week 1 June 5-10 STAFF If you’re at the Vegas shows, phone your local pizzeria and order a couple of deluxe 14-inchers for your staff back in...
When a gemstone mounted in a designer’s ring cracks, a store manager takes matters into his own hands. Ed Kleinbeck had been the manager of Ridge Jewelers...
A note to jewelry professionals. MEMO From: Uncle Andy (Jewelry Store Owner, Salesperson, Amateur Philosopher and Beer Lover) To: All Jewelry Sales Professionals and Sales People...
How many times should I follow up with a client who is interested in an item but leaves without buying? Three times, says sales trainer Shane...
Mentally Kidnap a Client Here’s a powerful way to determine the strength of your store identity, says merchandising guru Andrea Hill. If you kidnapped a client,...
It goes beyond “customer service.” How do you stand out in today’s fast-paced world of similarity? First, define who you are and what you do or...
Somewhere along the way, local jewelers got the memo: the plan is to be just like Tiffany’s, but a little cheaper, a lot more local. A...
Week 1 April 3-8 INVENTORY It’s a new quarter, time to shake things up. Opt for trendy colors in showcases that can be changed with the seasons...
Knowing your turn ratio is one thing, but understanding how to use it is another. Stock turn: that elusive nirvana between having too much and not...
WEEK 1Feb. 27-Mar. 4 SEO It’s a good idea to see how your store rates when someone says, “Siri, where can I get my ring repaired?”...
The most important smile in your store might be outside of your store. Most security guards look bored and unwelcoming. That makes customers expect more of...
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