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Jim Ackerman

Video: This Jeweler’s Direct Mail Package Was Expensive, But It Worked ⁠— Here’s Why

Cheaper is not always better.

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IN THIS EPISODE of Marketing Gems, Jim Ackerman shows us a jewelry marketing effort that worked.

It included a high-end direct-mail piece, complete with two-page sales letter on card stock. The envelope also had five cards with photos and descriptions of jewelry.

Ackerman explains that it costs more to market this way, but the extra cost can be well worth it.

Watch the clip:

Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at [email protected].

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