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Here’s the Jewelry That Sold Best for Our Survey Group in February

Lab-grown diamonds continue to rise in popularity and acceptance.




Allison-Kaufman dimaond ring
Sapphire (1.72 TCW) and diamond ring in 14K gold by Allison-Kaufman, $4,839,

We have a specific set of expensive sapphire jewelry from Allison-Kaufman that sells within the first three days we put them out! It has sold over four times! — Stephenie Bjorkman, Sami Fine Jewelry, Fountain Hills, AZ

Top-selling jewelry brands in February

Hearts On Fire (6), Allison-Kaufman (5), Stuller (5), Gabriel & Co. (4), Sylvie Collection (4), Pandora (3), Quality Gold (3), ASHI (2), Fana (2), Lashbrook (2), Ostbye (2), Simon G. (2)

*Brands mentioned by at least two of 131 respondents.

  • Lab-grown diamonds are definitely becoming more popular and so is moissanite. I think with customers researching lab-grown diamond options, it’s renewing their interest in moissanite, which they are finding to be even more budget-friendly. — Becky Bettencourt, Blue River Diamonds, Peabody, MA
  • Stuller CounterSketch remount rings. Ease of use in front of customer; recycling precious metals and gems from heirlooms with outdated styles. — Jill Keith, Enchanted Jewelry, Danielson, CT
  • Alternative bridal: colored sapphires and natural imperfect diamonds set in yellow gold. — Betsy Barron, Love & Luxe, San Francisco, CA
  • Pandora – Valentine’s Day. Kendra Scott – Good price points and Valentine’s Day. Allison-Kaufman – They have a new filigree set we can’t keep in stock! — Valerie Goodwin, Vaughan’s Jewelry, Edenton, NC
  • Luvente, Gabriel & Co. Great Valentine’s Day price points. — Thomas Licciardi, Jacqueline’s Fine Jewelry, Morgantown, WV
  • We are doing well with designer brand Meredith Young. Gorgeous jewelry. — Andrea Riso, Talisman Collection, El Dorado Hills, CA
  • ELLE has sold well in fashion and Sylvie Collection engagement rings continue to be a hot seller. — Trevor Williams, Leitzel’s Jewelry, Myerstown, PA
  • Amethyst is always a popular birthstone and sells well in February, and we also had a strong Valentine’s! We sold a lot of Kelly Waters as fashion pieces with great price points. They make a quality product with a variety of style options with no price resistance. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Allison-Kaufman: high quality gems and workmanship and not made in China. — Susan Eisen, Susan Eisen Fine Jewelry & Watches, El Paso, TX
  • Valina has been great for us. They create anything the customer can dream up, and the prices remain reasonable. Customer service and workmanship are excellent! — Christine Graichen, Malloves Jewelers, Middletown, CT
  • Our usual vendors all did well, but Pure Grown Diamonds did exceptional. Lab-growns, especially studs, were a cash-and-carry item for Valentine’s Day. Everything from under 1.0 TCW to over 2.5 TCW studs sold well. — Kyle Bullock, Bullock’s Jewelry, Roswell, NM
  • Sterling Reputation’s pieces did very well for Valentine’s Day, as well as lab-grown diamond stud earrings from Quality Gold, and, as always: custom! — Beth Cevasco, Scott’s Custom Jewelers, Dublin, OH
  • Frederic Duclos: beautiful product and great price point. Classic of New York: also beautiful product at a nice, inexpensive price point. — Kathy Buccieri, Buccieri’s Gems & Jewelry, Valley Road, NJ
  • Diamonds, lab diamonds, engagement rings. In particular, oval diamonds have been hot, set on a narrow band. Engagement rings have been custom, or Simon G. or Zeghani. Lashbrook wedding bands selling very well. Hoop earrings selling well, especially diamond hoops, but also without stones. Paperclip chain continues to sell well. — Barb Binkley, Cooper & Binkley Jewelers, Brighton, MI

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