Roberto Coin continues to be a standout. We continue to sell higher than average price-points in the line. — Stephen B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
Top-selling jewelry brands in January
Stuller (5), Quality Gold (5), Sylvie Collection (4), Gabriel & Co. (3), Hearts On Fire (3), Lafonn (2), Lagos (2), Pandora (2), Rembrandt Charms (2), Roberto Coin (2), Shy Creation (2)
*Brands mentioned by at least two of 124 Brain Squad respondents.
- We sold some very large diamonds in January. Gabriel & Co. was our No. 1 brand for January. A.Jaffe has done very well. — Jim Cash, Diamond Center, Fayetteville, AR
- Across the board ,we had stronger average tickets in almost all categories, even in repair. No one brand stuck out over the others. — Kyle Bullock, Bullock’s Jewelry, Roswell, NM
- Custom-made jewelry. Lab-grown diamonds from Stuller. — Frank Salinardi, Linardi’s Jewelers, Plantation, FL
- This month was all custom … amazing. — Sherrie Schilling-Devaney, Sherrie’s Jewelry Box, Tigard, OR
- We are doing well with self-purchasing fashion such as John Hardy and Lagos. We are also still seeing lots of engagement rings going out the door. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
- Lagos is hot for us, along with custom and repairs. — Alan Perry, Perry’s Emporium, Wilmington, NC
- Gemsone necklaces, Quality Gold birthstone earrings, Stuller Ever & Ever engagement rings and gem remounts. — Jill Keith, Enchanted Jewelry, Danielson, CT
- Wire-wrapped pendants sold like hotcakes. What the hell is that all about? — Erin McMichael Hess, Extinctions, Lancaster, PA
- Noam Carver by CrownRing, especially with the older demographic who want to keep their diamond but update their mounting. — Karen Edney, Midwest Jewelers & Estate Buyers, Zionsville, IN
- Sylvie Collection: top bridal designer. Shy Creation: great prices. Bassali: fashion forward product. — Daniela Balzano, Water Street Jewelers, Guilford, CT
- Lab-created diamonds are being requested and are selling. — Christine Matlack, E.G. Landis Jewelers, Boyertown, PA
- Multiple earrings! Climbers, studs, dangles. We designed an “earring bar”; it has been amazing! — Linda McEathron, Design House, Waco, TX
- Veer diamond studs did well for us. We sold men’s from INOX and have been happy with Brevani color. — Trevor Williams, Leitzel’s Jewelry, Myerstown, PA
- Stuller – special orders; Kendra Scott – price; Lafonn – new birthstone Love dangles; Pandora – who knows? — Valerie Goodwin, Vaughan’s Jewelry, Edenton, NC
- We’re doing very well with semi-mounts from Stuller. Quick ship so we can deliver lightning fast to our customers. — Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ
- A ton of self-purchases, lab-grown diamond studs from Quality Gold, and custom restyling those wedding rings! — Beth Cevasco, Scott’s Custom Jewelers, Dublin, OH
- Diamond stacker rings! I have one gentleman who has come back three times because he has fun adding to her stack! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
- Custom engagement mounts are strong, though diamond studs were popular. Thank goodness I could buy in diamonds during the worst of the pandemic. — James Doggett, Doggett Jewelry, Kingston, NH
- Rembrandt Charms did very well. Could traditional charm bracelets be making a comeback?? — Doreen Vashlishan, Werkheiser Jewelers, Bethlehem, PA
- Bridal and lab-grown diamonds. Diamond stacking rings. — Krystal Shiklanian, Radiant Fine Jewelry, Plymouth, MI
What’s the Brain Squad?
If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.
