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These Were the Hottest Selling Jewelry Brands in January, According to the Brain Squad

Stuller led the way.




18K Palazzo Ducale medium width black jade (approx. 11.25 TCW) and diamond hinged bangle
18K Palazzo Ducale medium width black jade (approx. 11.25 TCW) and diamond (approx. 1.23 TCW) hinged bangle, $15,000,

Roberto Coin continues to be a standout. We continue to sell higher than average price-points in the line. — Stephen B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA

Top-selling jewelry brands in January

Stuller (5), Quality Gold (5), Sylvie Collection (4), Gabriel & Co. (3), Hearts On Fire (3), Lafonn (2), Lagos (2), Pandora (2), Rembrandt Charms (2), Roberto Coin (2), Shy Creation (2)

*Brands mentioned by at least two of 124 Brain Squad respondents.

  • We sold some very large diamonds in January. Gabriel & Co. was our No. 1 brand for January. A.Jaffe has done very well. — Jim Cash, Diamond Center, Fayetteville, AR
  • Across the board ,we had stronger average tickets in almost all categories, even in repair. No one brand stuck out over the others. — Kyle Bullock, Bullock’s Jewelry, Roswell, NM
  • Custom-made jewelry. Lab-grown diamonds from Stuller. — Frank Salinardi, Linardi’s Jewelers, Plantation, FL
  • This month was all custom … amazing. — Sherrie Schilling-Devaney, Sherrie’s Jewelry Box, Tigard, OR
  • We are doing well with self-purchasing fashion such as John Hardy and Lagos. We are also still seeing lots of engagement rings going out the door. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Lagos is hot for us, along with custom and repairs. — Alan Perry, Perry’s Emporium, Wilmington, NC
  • Gemsone necklaces, Quality Gold birthstone earrings, Stuller Ever & Ever engagement rings and gem remounts. — Jill Keith, Enchanted Jewelry, Danielson, CT
  • Wire-wrapped pendants sold like hotcakes. What the hell is that all about? — Erin McMichael Hess, Extinctions, Lancaster, PA
  • Noam Carver by CrownRing, especially with the older demographic who want to keep their diamond but update their mounting. — Karen Edney, Midwest Jewelers & Estate Buyers, Zionsville, IN
  • Sylvie Collection: top bridal designer. Shy Creation: great prices. Bassali: fashion forward product. — Daniela Balzano, Water Street Jewelers, Guilford, CT
  • Lab-created diamonds are being requested and are selling. — Christine Matlack, E.G. Landis Jewelers, Boyertown, PA
  • Multiple earrings! Climbers, studs, dangles. We designed an “earring bar”; it has been amazing! — Linda McEathron, Design House, Waco, TX
  • Veer diamond studs did well for us. We sold men’s from INOX and have been happy with Brevani color. — Trevor Williams, Leitzel’s Jewelry, Myerstown, PA
  • Stuller – special orders; Kendra Scott – price; Lafonn – new birthstone Love dangles; Pandora – who knows? — Valerie Goodwin, Vaughan’s Jewelry, Edenton, NC
  • We’re doing very well with semi-mounts from Stuller. Quick ship so we can deliver lightning fast to our customers. — Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ
  • A ton of self-purchases, lab-grown diamond studs from Quality Gold, and custom restyling those wedding rings! — Beth Cevasco, Scott’s Custom Jewelers, Dublin, OH
  • Diamond stacker rings! I have one gentleman who has come back three times because he has fun adding to her stack! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Custom engagement mounts are strong, though diamond studs were popular. Thank goodness I could buy in diamonds during the worst of the pandemic. — James Doggett, Doggett Jewelry, Kingston, NH
  • Rembrandt Charms did very well. Could traditional charm bracelets be making a comeback?? — Doreen Vashlishan, Werkheiser Jewelers, Bethlehem, PA
  • Bridal and lab-grown diamonds. Diamond stacking rings. — Krystal Shiklanian, Radiant Fine Jewelry, Plymouth, MI

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

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