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Hot-Selling Jewelry Products for March 2016

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Top-Selling Jewelry Brands in January

Pandora (15), Alex and Ani (5), Gabriel & Co. (5), Hearts On Fire (4), Robert Coin (4), Carla (3), Endless Jewelry (3), Frederic Duclos (3), John Hardy (3), Parade Design (3), Rolex (3), Vahan (3), Breitling (2), Cargo Hold (2), Charles Garnier (2), Ed Levin (2), Gems One (2), Kameleon (2), Lashbrook (2), Rego (2), Royal Chain (2), Simon G (2), Simon Golub (2), Simply Diamonds (2), Swarovski (2), TAG Heuer (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in February.

    Rego sold well in bridal. — Mike Doland, Doland Jewelers, Dubuque, IA

  • Bridal from DIAMOND EXPRESSIONS did very well! — ALBERT YOCOM, YOCOM JEWELRY, MARCELINE, MO
  • GABRIEL & CO. diamond fashion rings have been a hit with the holiday gift cards and gift money. The Paris interchangeable bracelets were a constant reorder with amazing low price points. — SCOTT KELLY, JEMS JEWELS & GOLD, NORTH WALES, PA/p
  • We ordered closeout silver earrings, put them on a tray and showed them to everyone! Did quite well, and it seemed to put customers in a shopping mood. — ROSANNE KROEN, ROSANNE’S DIAMONDS & GOLD, SOUTH BEND, IN
  • Designer engagement rings from SIMON G. — Peter Manka Jr., Ben Garelick Jewelers, Williamsville, NY
  • Ear climbers, statement necklaces. — DONNA SOODALTER-TOMAN, DIVA, NEWTONVILLE, MA
  • Crystal ball necklaces and earrings from CHERIE DORI. —ALAN GOODHEART, GOODHEART’S JEWELRY, OVERLAND PARK, KS
  • ED LEVIN silver jewelry, VAHAN — especially the narrow bracelets — yellow gold jewelry — especially hoop earrings! — DOROTHY VODICKA, THE GEM COLLECTION, TALLAHASSEE, FL/p
  • BAUMELL PEARL CO. and a lot of custom pieces featuring one-of-a-kind design and stone cuts. — ELIZABETH BREON, COAST JEWELERS, FLORENCE, OR
  • January was a good month in bridal and BREITLING watches. — MARC MAJORS, SAM L. MAJORS, MIDLAND, TX
  • We sold a few TODD REED rings and a ton of ANNE SPORTUN wraps. — ANDREA RISO, TALISMAN COLLECTION, EL DORADO HILLS, CA
  • Chains from MIDAS, earrings from CARLA, silver earrings from KEITH JACK and our own line sold very well too. — MEGAN COOPER, BLUE HERON JEWELRY CO., POULSBO, WA
  • HEARTS ON FIRE bridal, PARADE DESIGN bridal, LASHBROOK bands and light pink gemstones. — DAVID BLITT, TROY SHOPPE JEWELLERS, CALGARY, ALBERTA, CANADA
  • Big, heavy and ornate. It seems consumers are finally getting bored with the simple lightweight designs and want more statement pieces. — DERIC METZGER, DEMER JEWELRY, CARLSBAD, CA
  • WEWOOD watches. — JEFF CODY, TIMES AT HAND, WILMINGTON, NC
  • January was good for sterling silver; we sold earrings, rings and pendants from ANNA BECK & ED LEVIN. — ANNETTE KINZIE, LEONARD JEWELRY, STILLWATER, OK
  • We had a great January with ROLEX, ROBERTO COIN (Pois Mois), RAHAMINOV diamond jewelry, and larger diamond engagement rings. — STEVEN B. GOLDFARB, ALVIN GOLDFARB JEWELER, BELLEVUE, WA
  • Tourmaline everything! Pinks, greens, oranges, yellow … it was the hot gem of the month in rings, earrings, and pendants. — JENNIFER FARNES, REVOLUTION JEWELRY WORKS, COLORADO SPRINGS, CO

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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