Tips and How-To

How Loud Are Your Stores? The Brain Squad Responds

Published

5 years ago

October 23, 2017

INSTORE Staff Instore November 2017 Issue

What’s the sound level like in your store?

It’s a party: there’s music, whoops of laughter and lively conversation

37%

Light background tunes, light chatter and the sound of light hammering

50%

Restrained. About the same level as you might find in a bank.

10%

Museum-like — you could hear a pin drop.

3%

This article originally appeared in the November 2017 edition of INSTORE.

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”