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Music for Setting Stones, Complaints about Trade Shows and More of Your Letters from May

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Just Not Fun Anymore

I am insanely jealous of anyone working in this industry who still enjoys their work. After 40 years, I no longer do. We have made many friendships and been a part of countless milestones and celebrations, but as B.B. King used to say, “The thrill is gone.” Eroding margins, suppliers playing both sides of the fence and the countless emails with photos from cyberspace to somehow make magically appear for less money than Pinterest along with stupidly exorbitant insurance rates and operating expenses along with countless divorces and buy-backs are taking their toll. Hey, I am old, and unlike most people, kind of glad for it. Love your magazine. Good luck. Eric Ohanian, Leon Ohanian & Sons, Boston, MA

It’s on Us

We, as an industry, must realize sooner than later that our words mean things, and resonate around the world. We must be responsible. David Mazer, Marks Jewelers, Montgomeryville, PA

I Miss the Shows 

I miss the camaraderie of the old trade shows. Seeing folks from around the state was a touchstone for how our communities and our customers were doing. It also gave me juice to love this industry. I have thousands of customers, but after a long winter and a couple of nasty people, you start asking, “Why do I do this every day?” The smaller shows gave you a chance to get invigorated when you were feeling down. The huge national and even regional shows are not the same. Just another area of my life diminished by the amazing tool called the Internet. Jo Goralski, The Jewelry Mechanic, Oconomowoc, WI

Some Shows Need to Go

With the trade show “season” coming, it seems that as more shows move around or add areas to their floor plan, it only adds to confusion for buyers. It is hard to recognize where your best fit is and only causes frustration. It seems to me that consolidation is in order. Alex Weil, Martin’s Jewelry, Manhattan Beach, CA

Music for the Soul

Lately I have been listening to Vivaldi’s Four Seasons, especially when I have to concentrate on planning and setting stones. Carmina Burana and Scooter are for later in the day. Wishing everybody at INSTORE a wonderful spring! Mark Rozanski, Goldart Jewellery Studio, Ottawa, Ontario


This article originally appeared in the June 2018 edition of INSTORE.       

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Big Survey

2019 Big Survey: Here’s Where Valentine’s Day Is Dying the Fastest for Jewelers

Results of the 2019 Big Survey have been rolling in. Here’s a sample.

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VALENTINE’S DAY SEEMS to be dying fastest in Minnesota, where 85 percent of jewelers said it was no longer pulling in customers the way it once did. Across North America almost one in two jewelers identified the day of love as a key traditional date that had become SIGNIFICANTLY LESS important to their business in the last decade (see chart).

Other prominent dates near the top of the list were Father’s Day, selected by 53% of jewelers who took INSTORE’s 2019 Big Survey, and Mother’s Day, chosen by 41%. Christmas still seems to be maintaining its hold on the shoppers of America. Only 14% of jewelers said it had become less important.

For the record, Indiana appeared to be the state where a promotional arrow from Cupid might still hit its target: Seventy-nine percent of jewelers there said V Day was still a potent traffic driver.

The 2019 Big Survey was conducted in September and October and attracted responses from more than 800 American jewelers. Look out for all the results in the November issue of INSTORE.

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Big Survey

Big Survey: Jewelers from KS, MO and WI, We Love You. But Jewelers from DE, MS, WY … Don’t You Love Us?

There’s still time to take the Big Survey!

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JEWELERS FROM KANSAS, Missouri, and Wisconsin topped our list of the most community-minded, generous with their time, and just all-round coolest people, at least when it comes to taking industry surveys. Those three states all hit above their weight by a factor of at least 2.0 in terms of population size to contributions to the 2019 Big Survey. At the other end of the scale, just three states have yet to be represented in the Big Survey – Delaware, Mississippi and Wyoming.

Luckily for jewelers in those three states, the 2019 Big Survey is still open (just click HERE). Be quick though, we’ll be closing it soon.

(Please note the Big Survey is designed for owners or managers)

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Big Survey

The No. 1 Mental Health Issue for Jewelers

Stress takes first place.

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RUNNING A JEWELRY store is a tough job. It may help jewelers who have felt the strains of the job to know then that more than half their peers have considered getting professional help (or did seek help) to deal with stress. That’s according to the 2019 Big Survey, which asked jewelers about any mental issues they may have struggled with during their professional careers. Following stress were sleeplessness, depression and anxiety.

Please note that the Big Survey is still open and we are adding new responses as they come in. If you’re a jewelry store owner or manager and would like to take the survey, it can be accessed HERE. Be quick though, we’ll be closing it soon.

(Please note the Big Survey is designed for owners or managers)

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