In 2006, a Duke University researcher did an experiment which showed that more than 40 percent of the actions people performed each day weren’t actual decisions,...
David Brown: Get the IRS off Your Back When is your break-even date? BY DAVID BROWN Published in the June 2012 issue Congratulations. It’s April 30,...
On Marketing: Design Right BY RENEE MARTINEZ Published in the June 2012 issue. Here are 10 tips for creating a winning print ad design: 1Size...
Sales Truths: Success Breeds Success BY DAVID RICHARDSON Published in the June 2012 issue. WHY IT IS TRUE: When a group of successful salespeople get together...
On Price: Eight Tips to a Better Pricing Strategy BY RAFI MOHAMMED Published in the June 2012 issue. Pricing is one of the most powerful —...
How far have you gone to get people to “like” your business page on Facebook? Have you begged? Told sad stories? Plastered “like” buttons all over...
Going back over some old book notes this weekend, and I came across a few lessons to live by from Seth Godin’s “The Dip”, a book...
If I Owned A Jewelry Store: Alan Gregerman Alan Gregerman, Award-Winning Author and Innovation Consultant. BY THE INDESIGN TEAM Published in the May2012 issue Ispend most...
At The SMART Show, a jeweler told me that she was hesitant to comment on stories on our redesigned website because of our Facebook-linked commenting system....
Trying to keep up with the latest marketing advice, especially that related to the use of social media, often feels like chasing the wind … a...
Real Deal: The Case of the Misplaced Trust BY KATE PETERSON Editor’s Note: Real Deal scenarios are inspired by true stories, but are changed to sharpen...
Publisher’s Note: A Winning Team INSTORE — and its readers — take home the most prestigious award in business publishing. BY DAN KISCH Published in the May...
How to drive traffic to a free-standing destination, phone calls from blocked numbers, and more.
Sales guru Harry Friedman tells retailers what to do to double their sales.
You might think of it as junk mail, but direct mail is a powerful advertising tool that delivers real, measurable, cost-effective results, marketing expert and copywriter...
Did an online reviewer say something bad about your store? Don’t fight it or try to make it go away — own it. At The SMART...
One of the reasons the SMART Show is the best in the business is because it’s also the most fun, as David Squires details in this...
One of the major benefits of using social media is the ability to reach a large audience without spending loads of money or time. On Friday...
Everybody sells diamonds, so how do you stand out from the crowd? On Friday at The SMART Show in Chicago, diamond expert Maarten de Witte said...
On Friday, David Liu spoke to a full house at The SMART Show in a special lunch session, “He Said, She Said: The Engagement Ring Shopping...
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