On Store Culture: Tales a Giant Can Teach Turn your back on what you’ve done and face the future. BY PHILIP R. NULMAN Published in the January 2012...
On Sales : Create Time for Sales Managing your sales presentation lets you close faster, waste less time. BY BRIAN BARFIELD Published in the January 2012...
Sales Truths : Beware the Cellular Sales Killer BY DAVID RICHARDSON Published in the January 2012 issue. SALES TRUTH: The cellphone is a wonderful technology … but...
Plus creating quality signage, dealing with late employees and more.
Tap the bridal market around Valentine’s Day. While Valentine’s Day is one of the top events for most jewelers, the average sale tends to be lower...
Sales Truths : Failure Is Not Falling Down, But Staying Down BY DAVID RICHARDSON Published in the December 2011 issue. WHY IT IS TRUE: Everyone is...
Do You — or Don’t You: Do You — or Don’t You Accept Watch Repairs? BY INSTORE TEAM Published in the December 2011 issue 78% YES,...
While Valentine’s Day is one of the top events for most retail jewelers, the average sale tends to be lower than Christmas, as the other gifts...
On Sales : Lifelong Obsession Keep your customers coming back for the long haul. BY BRIAN BARFIELD Published in the December 2011 issue. You’ve made that...
SHOPRepair Diamonds The rising prices of diamonds is making this a good time to promote your diamond repair work. “There’s a lot of repair work now,”...
Shane Decker: Listen Up Two ears are better than one mouth as sales tools. BY SHANE DECKER Published in the December 2011 issue. Ever wonder why...
David Geller: Safe Keeping Less is more when it comes to inventory and displays BY DAVID GELLER Published in the December 2011 issue. Ajeweler recently posted...
"Retail sales success is dependent on the opening question," says Harry Friedman.
THE UPWARD TREND in rolling 12-month sales continued in October with overall results showing that most jewelers are moving away from the worst of the economic...
Would you spend $699.99 to have a great Christmas season? You’ve spent more than that to replenish your ring boxes for the season and it really...
[componentheading]Yes, I Do[/componentheading] The holder can make an exchange or get store credit, but no refunds of any amount. The holder isn’t my customer yet. I...
Launch you own collections to stand out The jewelry business is very different from other types of retailing. For instance, the department store business is driven...
Forget the $25,000 to $30,000 price tag; they can be leased for $300-$450 a month.
Is Google+ worth it?, protecting yourself against buying stolen jewelry, and more. SOCIAL NETWORKING Q. Is it worth taking the time to learn the new...
ECONOMIC UNCERTAINTY CONTINUES to make headlines but jewelry consumers are showing a new eagerness to spend, the Edge Retail Academy’s monthly data shows for September. This...
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