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THE FOURTH QUARTER of 2020 was a bright spot for many jewelers, says Jimmy Degroot. Some consumer dollars that normally would have gone toward travel landed instead went to jewelry.

But the pandemic and associated lifestyle changes won’t last forever. Are you prepared for the changes that are coming?

Degroot says it’s time to use that late-2020 momentum to improve your business for the long term. In today’s video, he offers ideas on how to do that.

Watch the video:

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Retirement, Anniversary or Going Out of Business Sale? Let Wilkerson Handle the Details

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

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