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THE FOURTH QUARTER of 2020 was a bright spot for many jewelers, says Jimmy Degroot. Some consumer dollars that normally would have gone toward travel landed instead went to jewelry.

But the pandemic and associated lifestyle changes won’t last forever. Are you prepared for the changes that are coming?

Degroot says it’s time to use that late-2020 momentum to improve your business for the long term. In today’s video, he offers ideas on how to do that.

Watch the video:

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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