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Are You Ready for Social Commerce this Holiday Season?

Stand out and please online shoppers with social media-driven sales.

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(PRESS RELEASE) It’s become standard for independent and big-box jewelers alike to use social media to showcase products and engage followers. But few are making skillful use of social media platforms’ latest and greatest advancements in advertising and sales. Done right, independent jewelers can leverage social media to meet the demand for online shopping and close more sales throughout the holiday season.

Research shows that social media is one of the most used resources for research by luxury consumers shopping for items over $2,000. Social commerce weaves ecommerce into the social media experience these consumers are already comfortable with. Shoppers can not only discover products in their feed, they can also move seamlessly through product comparisons, customer support, and payment without ever leaving the platform.

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3 Ways to Harness Social Commerce for Diamond Sales

More than just places to post announcements and pretty pictures, Facebook, Instagram, Pinterest, and more are embracing social commerce, and so should you. But before you implement these three social commerce techniques, you need an optimized website with high-quality product displays to support a mobile, online experience. After all, would you buy a diamond online without full confidence?

Diamond Hunt, GN Diamond’s exclusive online sales portal, provides video, 3D images, light performance score, certification, and more for each and every diamond in our $70 million inventory. Social shoppers can view this white-label inventory with your branding and markups on their smartphone, tablet, or computer. By integrating Diamond Hunt with your website, you can easily share links and highlight products on your social media profiles.

1. Social media advertising

Advertising on social media is not new, but it’s still key to your social commerce strategy. Invest in eye-catching ads that target holiday shoppers (especially millennial and Gen Z consumers). These ads will drive people to your website or profile where they can find all the information they need to complete a sale. Try focusing on both unique items and timeless classics that inspire impulse buys.

2. Shoppable posts

Facebook and Instagram enable you to create shoppable posts that allow customers to purchase products directly from your post — and they’re a big hit with holiday shoppers. No need to redirect to a website or click a link in bio, consumers can see something they like and buy it without fuss. For shoppable posts to be effective, you need detailed photos and information that inspire confidence, like the high-res images and authentication provided by Diamond Hunt.

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3. Social video

Over 90% of consumers demand a 360-degree view of products purchased online. Share bite-sized videos and use Instagram Stories and Facebook Live to bring your products to life on social media. Diamond Hunt’s 360-degree videos of each diamond outshine the listings of big online retailers. Combined with your own personalized product videos, you can impress and assure online shoppers.

Learn more about the many advantages of the GN Diamond platform at www.gndiamond.com and speak to a representative 7 days a week at [email protected] or 800-724-8810.

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Whether you want to go fishing — or enjoy some of the other good things life has to offer — you can take a cue from Jim Adair and choose Wilkerson to run your retirement sale. After 38 years in business, Adair decided it was time to enjoy some free time. His Missoula, Montana store, Adair Jewelers, will stay in business but without him at the helm. It was the perfect opportunity to call in the experts in retirement sales. Adair says he spoke to a lot of people who have done retirement sales to help him make his decision and he chose Wilkerson. “Wilkerson seemed to have the best set up, the best organization, the most current marketing of any of them,” he says. “If you want to run a successful sale, you have too much money on the line to be screwing around with trying to do it yourself.”

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