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Are You Ready for Social Commerce this Holiday Season?

Stand out and please online shoppers with social media-driven sales.

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(PRESS RELEASE) It’s become standard for independent and big-box jewelers alike to use social media to showcase products and engage followers. But few are making skillful use of social media platforms’ latest and greatest advancements in advertising and sales. Done right, independent jewelers can leverage social media to meet the demand for online shopping and close more sales throughout the holiday season.

Research shows that social media is one of the most used resources for research by luxury consumers shopping for items over $2,000. Social commerce weaves ecommerce into the social media experience these consumers are already comfortable with. Shoppers can not only discover products in their feed, they can also move seamlessly through product comparisons, customer support, and payment without ever leaving the platform.

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3 Ways to Harness Social Commerce for Diamond Sales

More than just places to post announcements and pretty pictures, Facebook, Instagram, Pinterest, and more are embracing social commerce, and so should you. But before you implement these three social commerce techniques, you need an optimized website with high-quality product displays to support a mobile, online experience. After all, would you buy a diamond online without full confidence?

Diamond Hunt, GN Diamond’s exclusive online sales portal, provides video, 3D images, light performance score, certification, and more for each and every diamond in our $70 million inventory. Social shoppers can view this white-label inventory with your branding and markups on their smartphone, tablet, or computer. By integrating Diamond Hunt with your website, you can easily share links and highlight products on your social media profiles.

1. Social media advertising

Advertising on social media is not new, but it’s still key to your social commerce strategy. Invest in eye-catching ads that target holiday shoppers (especially millennial and Gen Z consumers). These ads will drive people to your website or profile where they can find all the information they need to complete a sale. Try focusing on both unique items and timeless classics that inspire impulse buys.

2. Shoppable posts

Facebook and Instagram enable you to create shoppable posts that allow customers to purchase products directly from your post — and they’re a big hit with holiday shoppers. No need to redirect to a website or click a link in bio, consumers can see something they like and buy it without fuss. For shoppable posts to be effective, you need detailed photos and information that inspire confidence, like the high-res images and authentication provided by Diamond Hunt.

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3. Social video

Over 90% of consumers demand a 360-degree view of products purchased online. Share bite-sized videos and use Instagram Stories and Facebook Live to bring your products to life on social media. Diamond Hunt’s 360-degree videos of each diamond outshine the listings of big online retailers. Combined with your own personalized product videos, you can impress and assure online shoppers.

Learn more about the many advantages of the GN Diamond platform at www.gndiamond.com and speak to a representative 7 days a week at [email protected] or 800-724-8810.

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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